Mail Survey Response Rates: Their Manipulation and Impact

1977 ◽  
Vol 14 (3) ◽  
pp. 391-395 ◽  
Author(s):  
Michael S. Goodstadt ◽  
Linda Chung ◽  
Reena Kronitz ◽  
Gaynoll Cook
Keyword(s):  
Linear Trend ◽  
Mail Survey ◽  
Response Rates ◽  
Survey Response ◽  
Significant Linear Trend ◽  
Speed Of Response ◽  
Over Time

A study involving 2,416 randomly selected magazine readers indicated that response rates to mail questionnaires were significantly increased by the use of 25¢ premiums, but not by the use of a free-book premium or a free-book reward for responding. Response rates over time showed a very significant linear trend with an additional smaller cubic component. A complex significant (cubic) relationship between speed of response and favorability of expressed opinions reinforced conclusions that the broadest spectrum of opinions is obtained best by maximizing response rates.

More on the Prediction of Mail Survey Response Rates

1982 ◽  
Vol 19 (2) ◽  
pp. 261-268 ◽  
Author(s):  
A. Parasuraman
Keyword(s):  
Additional Data ◽  
Response Rate ◽  
Mail Survey ◽  
Response Rates ◽  
Survey Response ◽  
Practical Approach ◽  
Specific Time ◽  
Generalized Model ◽  
Over Time

The author discusses some omissions in, and limitations of, recent efforts to model mail survey returns over time. Additional data are analyzed to develop a generalized model of response rate over time, and a practical approach is proposed for estimating mailing requirements for surveys that have specific time deadlines and response requirements.

A METHODOLOGICAL NOTE ON MAIL SURVEY RESPONSE RATES

2000 ◽  
Vol 86 (3) ◽  
pp. 1273 ◽  
Author(s):  
JEREMY H. LIPSCHULTZ
Keyword(s):  
Mail Survey ◽  
Response Rates ◽  
Survey Response

More on Self-Perception Theory's Foot Technique in the Pre-Call/Mail Survey Setting

1980 ◽  
Vol 17 (4) ◽  
pp. 498-502 ◽  
Author(s):  
Chris T. Allen ◽  
Charles D. Schewe ◽  
Gösta Wijk
Keyword(s):  
Field Experiment ◽  
Response Rate ◽  
Mail Survey ◽  
Response Rates ◽  
Survey Response ◽  
The Self ◽  
Academic Researcher ◽  
Self Perception ◽  
Perception Theory

A field experiment conducted in Sweden compared the effectiveness of two types of telephone pre-calls in influencing response rates in a mail survey. Response rates for a questioning foot-in-the-door manipulation were evaluated against responses produced by a simple solicitation call and a blind mailing control. The results demonstrate that pre-calling in general enhances response rate. However, the results furnish, at best, qualified support for a self-perception theory prediction. Alternative explanations for the lack of the self-perception foot effect are offered. Conclusions are drawn for the practitioner and academic researcher.

Improving Mail Survey Response Rates Using Chocolate and Replacement Questionnaires

2009 ◽  
Vol 73 (2) ◽  
pp. 368-378 ◽  
Author(s):  
Mike Brennan ◽  
Jan Charbonneau
Keyword(s):  
Mail Survey ◽  
Response Rates ◽  
Survey Response

Large Monetary Incentives and Their Effect on Mail Survey Response Rates

1992 ◽  
Vol 56 (4) ◽  
pp. 442 ◽  
Author(s):  
Jeannine M. James ◽  
Richard Bolstein
Keyword(s):  
Mail Survey ◽  
Response Rates ◽  
Survey Response ◽  
Monetary Incentives
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