Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly

1987 ◽  
Vol 24 (1) ◽  
pp. 55-63 ◽  
Author(s):  
Catherine A. Cole ◽  
Michael J. Houston
Keyword(s):  
Information Processing ◽  
Media Effects ◽  
Print Media ◽  
The Elderly ◽  
Consumer Information ◽  
Market Segment ◽  
Consumer Learning ◽  
Younger Adults ◽  
Processing Information ◽  
Processing Framework

Alternative cognitive explanations of memory deficiencies in the elderly suggest certain conditions in which elderly might be expected to learn less than younger adults in a consumer information processing context. The authors investigated these conditions using the levels-of-processing framework for the study of memory. The results indicate greater difficulties on the part of the elderly in deeply processing information from print media and in realizing the learning benefits of television. These findings suggest that marketers face unique problems in reaching this increasingly attractive market segment.

Encoding and Media Effects on Consumer Learning Deficiencies in the Elderly

1987 ◽  
Vol 24 (1) ◽  
pp. 55 ◽  
Author(s):  
Catherine A. Cole ◽  
Michael J. Houston
Keyword(s):  
Media Effects ◽  
The Elderly ◽  
Consumer Learning

Cebu Coal Mine Tragedies: Print Media Effects on Policy Legislation

2017 ◽  
Vol 2 (2) ◽  
pp. 83-91
Author(s):  
Nestor Godofredo Ramirez ◽  
◽  
Marjurie Lourince Zanoria ◽  
Andre Mikhail Obierez ◽  
◽  
...  
Keyword(s):  
Media Effects ◽  
Coal Mine ◽  
Print Media

ON THE CLASSIFICATION OF DIGITAL TECHNOLOGIES IN CIVIL PROCESS

2019 ◽  
pp. 27-35
Author(s):  
Alexandr Neznamov
Keyword(s):  
Information Processing ◽  
Scientific Community ◽  
Digital Technologies ◽  
Significant Feature ◽  
Legal Proceedings ◽  
Civil Process ◽  
Civil Proceedings ◽  
Processing Information ◽  
The Impact

Digital technologies are no longer the future but are the present of civil proceedings. That is why any research in this direction seems to be relevant. At the same time, some of the fundamental problems remain unattended by the scientific community. One of these problems is the problem of classification of digital technologies in civil proceedings. On the basis of instrumental and genetic approaches to the understanding of digital technologies, it is concluded that their most significant feature is the ability to mediate the interaction of participants in legal proceedings with information; their differentiating feature is the function performed by a particular technology in the interaction with information. On this basis, it is proposed to distinguish the following groups of digital technologies in civil proceedings: a) technologies of recording, storing and displaying (reproducing) information, b) technologies of transferring information, c) technologies of processing information. A brief description is given to each of the groups. Presented classification could serve as a basis for a more systematic discussion of the impact of digital technologies on the essence of civil proceedings. Particularly, it is pointed out that issues of recording, storing, reproducing and transferring information are traditionally more «technological» for civil process, while issues of information processing are more conceptual.

Information processing by elderly consumers: a five-decade review

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gianluigi Guido ◽  
Marco Pichierri ◽  
Cristian Rizzo ◽  
Verdiana Chieffi ◽  
George Moschis
Keyword(s):  
Information Processing ◽  
Design Methodology ◽  
State Of The Art ◽  
Relevant Literature ◽  
Academic Research ◽  
The Elderly ◽  
Marketing Strategies ◽  
Content Type ◽  
Processing Activity ◽  
Elderly Consumers

Purpose The purpose of this study is to review scholarly research on elderly consumers’ information processing and suggest implications for services marketing. Design/methodology/approach The review encompasses a five-decade period (1970–2018) of academic research and presents relevant literature in four main areas related to information processing: sensation, attention, interpretation and memory. Findings The study illustrates how each of the aforementioned phases of the information processing activity may affect how elderly individuals buy and consume products and services, emphasizing the need for a better comprehension of the elderly to develop effectual marketing strategies. Originality/value The study provides readers with detailed state-of-the-art knowledge about older consumers’ information processing, offering a comprehensive review of academic research that companies can use to improve the effectiveness of their marketing efforts that target the elderly market.

The Decision to Blow the Whistle: A Social Information Processing Framework

2003 ◽  
Vol 28 (1) ◽  
pp. 107 ◽  
Author(s):  
Michael J. Gundlach ◽  
Scott C. Douglas ◽  
Mark J. Martinko
Keyword(s):  
Information Processing ◽  
Social Information Processing ◽  
Social Information ◽  
Processing Framework

Reconstruction of Identity After Brain Injury

2000 ◽  
Vol 1 (1) ◽  
pp. 12-28 ◽  
Author(s):  
Mark Ylvisaker ◽  
Timothy Feeney
Keyword(s):  
Traumatic Brain Injury ◽  
Information Processing ◽  
Brain Injury ◽  
Personal Identity ◽  
Positive Sense ◽  
Potential Contributor ◽  
Behavioural Adjustment ◽  
The Impact ◽  
Instructive Case ◽  
Processing Framework

AbstractFollowing severe traumatic brain injury, difficulty with behavioural adjustment and community reintegration is common. A potential contributor to this difficulty is a sense of personal identity that is inconsistent with the restrictions on activity and need for effortful compensation imposed by persistent impairment. We summarise an information processing framework within which the impact of schematic mental models of self is explained and present intervention procedures designed to help individuals with traumatic brain injury reconstruct an organised and positive sense of personal identity. We conclude the paper with three instructive case illustrations.

Sign in / Sign up

Export Citation Format

Share Document