Destination Extension: A Faster Route to Fame for the Emerging Destination Brands?

2018 ◽  
Vol 58 (3) ◽  
pp. 440-458 ◽  
Author(s):  
Hany Kim ◽  
Svetlana Stepchenkova ◽  
Semih Yilmaz

Brand extension—marketing of a new product as an extension of an existing one—is a well-known strategy to increase brand value in an efficient way. However, the concept has not been sufficiently addressed in the field of destination branding. This study introduces the concept of destination-to-destination brand extension (or “destination extension”) and empirically tests its practical utility using an experimental design. In this design, two established tourism brands, South Korea and UNESCO World Heritage Site, were positioned as potential parent brands while the newly emerging destination of Jeju, the only island in the world with three UNESCO designations of outstanding value, was positioned as the extended brand. After analyzing how parent brand equity as well as the perceived fit between the parent and extended brands influence the brand equity of Jeju, this study demonstrates the feasibility of “destination extension” as an alternative marketing strategy for tourist destinations.

2021 ◽  
Vol 13 (15) ◽  
pp. 8549
Author(s):  
Ema Alihodžić Jašarović ◽  
Svetlana Perović ◽  
Sanja Paunović Žarić

This study investigated the main aspects and consequences of urban regeneration in the context of sustainable development, using the example of the town of Tivat, whose radical urban transformation was initiated in the post-referendum transition period after 2006, when decision-making policies created a new environment for development. The focus of the research was the impact of the Arsenal brownfield regeneration on the urban development of Tivat in Montenegro, following its decades-long transformations from industrial settlements (military shipyard) to the “new town” of Porto Montenegro (the center of nautical tourism), which is 10 km away from the UNESCO World Heritage site in Kotor, which had a strong influence on the development of Tivat. The theoretical and empirical research was focused on three aspects of sustainability. This study identifies key parameters that indicate the specific causes and consequences of the urban transformations, as well as impacts of nautical tourism on the development of a particular tourist destination with accompanying sustainability factors. The urban regeneration of Tivat, as an example of an urban laboratory in the Mediterranean, can be used for comparative measurements of the success of the brownfield process of regeneration of various tourist destinations in the context of sustainability.


2018 ◽  
Vol 16 (5) ◽  
Author(s):  
Rohayah Che Amat

This research presents the value of historic urban landscape (HUL) elements in influencing the character of George Town UNESCO World Heritage Site (WHS), Penang, Malaysia. The values were perceived by the local community of different social-cultural groups that occupied the study area. The historic urban landscape elements constitute towards the protection of its townscape. The identification of the heritage elements influenced by the community interaction with their environment. This study also helps to define the character of a place, as well as reflecting its historical significance. The study adopted four techniques to gather both qualitative and quantitative data, including questionnaire survey, in-depth interview, visual survey and content analysis. In general, the local community has the capability in valuing the historic urban landscape values. The outcomes of their perceptions became the statement of the historic urban landscape values, which are expected to lead to the development of the areas. The community evaluation and perception can be expanded in implementing any development of the historic urban area by the authority.


2021 ◽  
Vol 13 (14) ◽  
pp. 8006
Author(s):  
Till Schmäing ◽  
Norbert Grotjohann

The Wadden Sea ecosystem is unique in many respects from a biological perspective. This is one reason why it is protected by national parks in Germany and by its designation as a UNESCO World Heritage Site. In biology didactics, there are only a few studies that focus on the Wadden Sea. This work investigates students’ word associations with the two stimulus words “national park” and “UNESCO World Heritage Site”. The survey was conducted among students living directly at the Wadden Sea and among students from the inland. The analysis of the identified associations (n = 8345) was carried out within the framework of a quantitative content analysis to be able to present and discuss the results on a group level. A statistically significant difference was found between the two groups. Overall, results showed that the students made subject-related associations as well as a large number of associations to both stimulus words that could be judged as non-subject-related. In some cases, a connection with the region of residence could be found, but this was not generally the case. Even students’ immediate residential proximity to the Wadden Sea is no guarantee that they have knowledge of the two considered protection terms.


Author(s):  
J. Aouissi ◽  
Z. L. Chabaane ◽  
S. Benabdallah ◽  
C. Cudennec

Abstract. The impact of changes in agricultural land use and practices as a controlling driver of hydrologic response and as a source of diffuse pollution, are studied in the Joumine River basin, discharging into the Ichkeul Lake, northern Tunisia, a UNESCO World Heritage site since 1979. The lake is characterized by a very specific hydrological functioning based on a seasonal alternation of water levels and salinity through its link to the Mediterranean Sea. Three Landsat images, in situ surveys and SWAT modelling were used to simulate and assess streamflows and nitrate loads under retrospective land uses.


CivilEng ◽  
2021 ◽  
Vol 2 (4) ◽  
pp. 969-985
Author(s):  
Demiana Tse ◽  
João M. Pereira ◽  
Paulo B. Lourenço

Historic monuments and construction capture the knowledge of civilizations of the past and are a source of pride for people of the present. Over the centuries, these buildings have been at risk from natural and man-made causes. The Alhambra, a UNESCO World Heritage Site in Granada, Spain, is one of such places. This paper aims to evaluate the structural performance of the Torre de la Vela, a tower in the Alhambra, under blast loads. The loads were based on historical records of barrels of gunpowder and were modeled as simplified pressure profiles using existing empirical equations. The effect of impulsive loading on the material properties was accounted for using dynamic increase factors, determined experimentally by previous authors. The model was created using finite element methods (FEM) and the problem was solved using explicit dynamic analysis available in Abaqus/Explicit. Using the failure volume damage index, a blast load applied outside and inside of the building would create a low damage level, which should be treated with caution given the occurrence of localized damage. The removal of elements exceeding a given damage threshold led to more visible damage patterns than the Concrete Tension Damage option in Abaqus.


2016 ◽  
Vol 2 (1) ◽  
pp. 26 ◽  
Author(s):  
Julio Bros Williamson ◽  
Jon Stinson ◽  
Alasdair Reid ◽  
John Currie

Resumen Compuestos alternativos en el sector de la envolvente se obtienen por extrusión de estirado de secciones y perfiles de panel de enclavamiento estrechas. Estos elementos estructurales, resistentes al impacto, tienen la ventaja de una instalación más rápida y segura, y su diseño modular les hace idóneos para muchos edificios y otras aplicaciones. Un desarrollo adicional en esta área puede ser la obtención de una alternativa sostenible a los perfiles compuestos actuales. Estudios anteriores han demostrado que los compuestos fabricados a partir de materiales naturales tales como fibras y polímeros bio-derivados, ofrecen una alternativa sostenible a los polímeros y materiales compuestos tradicionales. El objetivo de este desarrollo es reemplazar el típico perfil de acero ligero. Los perfiles de acabado también se pueden utilizar para terminar tabiques de mampostería existentes, revestimiento de ejes mecánicos y de extracción y revestimiento de la columna. Los perfiles se han diseñado utilizando bio-polímeros, reforzados con fibras naturales. Se han establecido los parámetros de procesamiento y las formulaciones apropiadas de bioresina y fibras naturales. También se ha evaluado la adaptación de las técnicas de procesamiento de pultrusión existentes a las características concretas de los nuevos biomateriales y fibras naturales. Como resultado, los perfiles de pultrusión adaptados a la construcción se han desarrollado con la incorporación de nuevos materiales y biomateriales basados en resina. Abstract This paper documents an innovative partnership project between Historic Scotland, the Scottish Energy Centre at Edinburgh Napier University and Castle Rock Edinvar Housing Association in which five Category B Listed, traditional pre-1919, solid wall ‘hard-to-treat’ residential tenement properties located within Edinburgh’s historic UNESCO World Heritage site each received energy efficient upgrades to walls and windows. A variety of measures were tested, achieving significant reductions in fabric heat loss without impacting upon the character and appearance of the buildings. The project is significant in that the energy-efficient upgrades all met with strict conservation requirements on alterations to Listed Buildings and have the potential to be replicated in similar properties throughout Scotland. The project won the award for best refurbishment project at the Carbon Trust’s Low Carbon Building Awards in 2012. All of the properties featured in this study are occupied by tenants within the social-rented sector who prior to the study had indicated some thermal discomfort due to poor window conditions and high heat loss through walls causing increase fuel consumption. The occupants all remained in their homes during the refurbishment activities. 


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