Does the Order of Visiting Destinations Affect Their Recall and Evaluation?

2021 ◽  
pp. 004728752110426
Author(s):  
Samira Zare ◽  
Philip L. Pearce

Tourists frequently engage in visiting a sequence of cities, sites, and destinations. Previous psychology studies have shown the impact of order on recall and favorability; key concepts are the serial position effect and primacy and recency influences. A field-based natural experiment collected posttrip responses from 179 international tourists to four major Iranian cities. The researchers examined the relationships between the order of visiting the cities, tourists’ recall and judgment. Results from the manipulations revealed there is a relationship (mainly Primacy) between position in the itinerary and their recall. For evaluative judgments, both primacy and recency effects were linked to order of visiting. The work has implications for the presentations of tourism units in a sequence and sharpens the way we use the expression memorable in tourism research.

2002 ◽  
Vol 8 (4) ◽  
pp. 584-587 ◽  
Author(s):  
ROBERT H. PAUL ◽  
RONALD A. COHEN ◽  
DAVID J. MOSER ◽  
TRICIA M. ZAWACKI ◽  
NORMAN GORDON

The present study examined the serial position effect in 2 subgroups of individuals with vascular dementia (VaD). Nineteen individuals with mild VaD and 17 individuals with moderate VaD were administered the California Verbal Learning Test. Both groups were impaired on a general memory measure, and the moderately impaired group demonstrated significantly poorer recall than the mildly impaired group on the first learning trial and on total learning across trials. In addition, individuals with mild dementia demonstrated an intact primacy and recency effect, whereas individuals with moderate dementia demonstrated neither primacy nor recency effects. The latter findings are consistent with studies examining the serial position effect in other dementia populations, and suggests that the absence of primacy and recency effects in more advanced dementia may occur regardless of dementia type. (JINS, 2002, 8, 584–587.)


1962 ◽  
Vol 53 (3) ◽  
pp. 307-320 ◽  
Author(s):  
EDWARD A. FEIGENBAUM ◽  
HERBERT A. SIMON

2004 ◽  
Vol 18 (3) ◽  
pp. 465-476 ◽  
Author(s):  
Matthew R. Powell ◽  
Jeffrey D. Gfeller ◽  
Michael V. Oliveri ◽  
Shannon Stanton ◽  
Bryan Hendricks

2019 ◽  
Vol 120 ◽  
pp. 01002
Author(s):  
Chung Won Lee ◽  
Jin Ho Kim ◽  
In Keuk Hwang

The purpose of this study was to verify the forms of the effect of serial position effects of memory according to the illuminance of light. This study was conducted as an experimental method, and 21 adults without cognitive impairment participated in the study. The illuminance condition was designed with high illuminance condition of 1,000 lx and low illuminance condition of 300 lx. The memory task used word list of 20 items consisting of a series of pointless spellings. After memorizing the word list for 10 minutes, the participant performed a retention task 24 hours later. The memory retention task consisted of filling the empty part of the learned word and completing the word. The analysis was performed by dividing the word items into three conditions: primacy, middle, and recency. Primacy used the first item in the word list, Middle used the 10th item in the middle of the word list, and finally Recency used the last item in the word list for analysis. The result was F = 4.16 (p = .02), and showed that there was a statistically significant difference in memory retention of primacy, middle, and recency at 95% confidence level in dim condition.


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