Does the Order of Visiting Destinations Affect Their Recall and Evaluation?

Tourists frequently engage in visiting a sequence of cities, sites, and destinations. Previous psychology studies have shown the impact of order on recall and favorability; key concepts are the serial position effect and primacy and recency influences. A field-based natural experiment collected posttrip responses from 179 international tourists to four major Iranian cities. The researchers examined the relationships between the order of visiting the cities, tourists’ recall and judgment. Results from the manipulations revealed there is a relationship (mainly Primacy) between position in the itinerary and their recall. For evaluative judgments, both primacy and recency effects were linked to order of visiting. The work has implications for the presentations of tourism units in a sequence and sharpens the way we use the expression memorable in tourism research.

The Influence of Commodity Presentation Mode on Online Shopping Decision Preference Induced by the Serial Position Effect

The information cluster that supports the final decision in a decision task is usually presented as a series of information. According to the serial position effect, the decision result is easily affected by the presentation order of the information. In this study, we seek to investigate how the presentation mode of commodities and the informativeness on a shopping website will influence online shopping decisions. To this end, we constructed two experiments via a virtual online shopping environment. The first experiment suggests that the serial position effect can induce human computer interaction decision-making bias, and user decision-making results in separate evaluation mode are more prone to the recency effect, whereas user decision-making results in joint evaluation mode are more prone to the primacy effect. The second experiment confirms the influence of explicit and implicit details of information on the decision bias of the human computer interaction caused by the serial position effect. The results of the research will be better applied to the design and development of shopping websites or further applied to the interactive design of complex information systems to alleviate user decision-making biases and induce users to make more rational decisions.

Collective memory for American leaders: Measuring recognition for the names and faces of the US presidents

Collective memory studies show that Americans remember their presidents in a predictable pattern, which can be described as a serial position curve with an additional spike for Abraham Lincoln. However, all prior studies have tested Americans’ collective memory for the presidents by their names. How well do Americans know the faces of the presidents? In two experiments, we investigated presidential facial recognition and compared facial recognition to name recognition. In Experiment 1, an online sample judged whether each of the official portraits of the US presidents and similar portraits of nonpresidents depicted a US president. The facial recognition rate (around 60%) was lower than the name recognition rate in past research (88%), but the overall pattern still fit a serial position curve. Some nonpresidents, such as Alexander Hamilton, were still falsely identified as presidents at high rates. In Experiment 2, a college sample completed a recognition task composed of both faces and names to directly compare the recognition rates. As predicted, subjects recognized the names of the presidents more frequently than the faces. Some presidents were frequently identified by their names but not by their faces (e.g. John Quincy Adams), while others were the opposite (e.g. Calvin Coolidge). Together, our studies show that Americans’ memory for the faces of the presidents is somewhat worse than their memory for the names of the presidents but still follows the same pattern, indicating that collective memories contain more than just verbal information.

Animate and Inanimate Words Demonstrate Equivalent Retrieval Dynamics Despite the Occurrence of the Animacy Advantage

People demonstrate a memory advantage for animate (living) concepts over inanimate (nonliving) concepts in a variety of memory tasks, including free recall, but we do not know the mechanism(s) that produces this effect. We compared the retrieval dynamics (serial-position effects, probability of first recall, output order, categorical clustering, and recall contiguity) of animate and inanimate words in a typical free recall task to help elucidate this effect. Participants were more likely to recall animate than inanimate words, but we found few, if any, differences in retrieval dynamics by word type. The animacy advantage was obtained across serial position, including occurring in both the primacy and recency regions of the lists. Participants were equally likely to recall an animate or inanimate word first on the tests and did not prioritize recalling words of one type earlier in retrieval or demonstrate strong clustering by animacy at recall. Participants showed some greater contiguity of recall for inanimate words, but this outcome ran counter to the animacy effect. Together, the results suggest that the animacy advantage stems from increased item-specific memory strength for animate over inanimate words and is unlikely to stem from intentional or strategic differences in encoding or retrieval by word type, categorical strategies, or differences in temporal organization. Although the present results do not directly support or refute any current explanations for the animacy advantage, we suggest that measures of retrieval dynamics can help to inspire or constrain future accounts for this effect and can be incorporated into relevant hypothesis testing.

Intentional and incidental odour-colour binding in working memory

The question of how features are bound together in working memory has become a topic of much research in recent years. However, this is typically focused on visual and/or auditory stimuli. This study applies established feature binding procedures to investigate odour binding in working memory. Across three experiments, memory for intentionally and incidentally formed odour-colour pairings was tested. Experiment 1 showed that following explicit instruction to remember the odour-colour combinations, young adults can recall lists of 3-odour-colour pairings at levels above that of chance and exhibit a recency advantage for the last pairing in the list. In Experiment 2 participants were asked to prioritise the first pairing in the list or treat all list items equally. We observed only limited evidence of prioritisation affecting the serial position function. Experiment 3 explored whether odour-colour binding can be incidentally formed. Using a yes/no recognition procedure, accuracy did not differ for positive test probes that were presented in the same (bound) or different (unbound) colour to encoding (although some weak recency effects were shown with confidence ratings). Taken together, these findings suggest that odour-colour bindings can be formed in working memory, but functionality may be limited compared to that of visual feature binding.

Speech production factors and verbal working memory in children and adults with developmental language disorder

Verbal working memory (VWM) deficits are common in individuals with developmental language disorder (DLD) but are not well understood. This study evaluated how both memory and language production factors influence VWM performance in children and adults with DLD, focusing on the influence of serial position, phonological activation (PA), and lexical frequency. Participants were 30 children with DLD and 26 with typical language, and 21 adults with DLD and 23 with typical language. The participants completed a listening span task in which they were asked to recall the final words of sentences in sets of increasing size. Responses (dependent variable) were coded as correct, incorrect, or no response. Final words were coded for frequency, serial position within the set, and PA (number of occurrences of the initial phoneme, vowel, and whole word in the task). These variables, along with age and language status, were entered as predictors in mixed-effects multinomial regression models. Extreme serial position, greater PA, and higher frequency reduced incorrect and no responses. These effects were attenuated for the DLD group, and the effect of greater PA varied with set size. The findings suggest that for individuals with DLD, VWM performance is affected by more limited effective language experience and by the dynamic task demands.