Intangible Cultural Heritage in Tourism: Research Review and Investigation of Future Agenda

Intangible cultural heritage (ICH) can be a valuable tourism resource for both government and local communities. However, the complex definition and the massive and fragmented nature of ICH data make it hard to review and conclude research trends and future directions of ICH tourism. In this study, 85 keywords extracted from ICH definitions are input in the Web of Science database before collecting papers indexed in the Social Sciences Citation Index, the Arts and Humanities Citation Index, and the Conference Proceedings Citation Index-Social Science and Humanities. Later, a systematic literature review of 418 ICH tourism studies from 76 countries published between 2000 and 2021 were conducted based on three groups of questions. The findings mainly illustrated that: (1) Currently research in ICH tourism is mainly composed of three themes: resource planning and sustainability, the impact of tourism development, and tourist behavior and destination marketing; (2) topics related to food tourism, sacred knowledge, traditional management systems, traditional management systems, legends, and myths can achieve high impact; (3) in the last five years, scholars have reduced using the official full name of ICH in tourism studies, while the category of “social practices, rituals and festive events” has become a hot topic since 2010; (4) ecotourism, culinary tourism, festival tourism, and religious tourism are the most discussed in ICH tourism research, and they will still be intensive topics in near future; (5) future directions in ICH tourism research are resultant of three vectors: place making, technology, and environment. The results present a comprehensive picture of current popular ICH topics and predict future directions in the field of ICH tourism. The systematic review of literature can help contribute to both theoretical construction, heritage preservation, and tourism practices.

Economic Development and Mountain Tourism Research from 2010 to 2020: Bibliometric Analysis and Science Mapping Approach

Due to hectic city lives and the growing health concerns in light of the global pandemic, mountain tourism has become increasingly popular worldwide, which has increased the related research. Based on traditional bibliometric laws, such as those authored by Price, Bradford, Lotka, and Zipf, this study acquired 1413 mountain tourism journal articles via bibliometric analysis and identified the most influential journal articles, researchers, and countries in mountain tourism research as indexed in the Web of Science (WoS) database during 2010–2020. The keyword analysis revealed mountain tourism’s emerging research topics, including climate change, sustainable development, sustainability, sustainable tourism, protected areas, rural tourism, and conservation. The most influential journal was Sustainability in the mountain tourism. The research results showed that China, the U.S., and Romania produced the most significant mountain tourism articles indexed in the WoS. Most developed countries in Europe had the highest average and average normalized citations, which indicated that they may have more influence in this field as compared to other countries. Some developing countries, such as India, Nepal, and China, had higher citations, average citations, and/or average normalized citations than other countries. The main research trend was the sustainable development aspect of mountain-based tourism during the COVID-19 pandemic. We identified the research gap in WoS; although there is some research shedding light on tourism via bibliometrics, mountain tourism bibliometric analysis and science mapping via VOSViewer is scarce. The paper summarizes the critical aspects of the current discussion of sustainable mountain tourism, such as transport and coopetition (i.e., combing with cooperation and competition) in mountain tourism areas. The results indicated that government agencies and destination managers need to strike a balance between sustainable mountain tourism development and environment and natural landscape conservation after COVID-19.

Segmentation of wine tourism experience in Mexican wine regions using netnography

Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists from different Mexican wine regions, using netnography as a data collection and analysis tool. Design/methodology/approach The netnography methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) from their visits to 20 wineries in four Mexican wine regions. Second, organizing of the data by classifying the various experiences. Third, by the application of multiple correspondence and cluster analysis to consolidate four segments taking as reference the 4Es Model. Findings The results show that of the four Mexican wine regions, Baja California is divided between the aesthetic and wine focus segments, Coahuila is more associated to the educational segment, while tourist who visit Queretaro tend to relate to the activities of the entertainment segment. Research limitations/implications The scarce literature that exists regarding wine tourism in Mexico made certain comparisons and relationships to the results difficult to establish. Practical implications The results provide stakeholders (wineries, state tourism departments, wine tourism marketers and wine tourism researchers) a segmentation proposal focused on tourist experiences to improve marketing programs and wine tourism offerings. Originality/value The use of netnography as a tool for wine tourism research in Mexico is one that has not been previously explored. In addition, this study considers different Mexican wine regions, which allows for comparisons and relationships between them that can contribute to greater market differentiation.

Cognitive Science of Tourism Experiences

While other disciplinary approaches such as sociology and anthropology are important, this chapter introduces a cognitivist psychology approach to experience research. Such theoretical discussion may seem of little practical use, but the chapter argues that it is fundamental to understanding how and why experiences are created. The chapter applies theory and concepts from cognitive science (cognitive psychology and neuroscience) in the study of tourism experiences. This provides a different psychological paradigm to the behavioural approach currently in use in much research. The chapter describes the scope of cognitive psychology and neuroscience, its main concepts of cognitive psychology (perception, attention, emotion, memory, consciousness, learning), and their neuronal basis (neuroscience). These concepts are then applied in three topic areas related to tourism experiences: decision making, emotion, and attention. Several applications to tourism experience research are noted. Finally, the chapter discusses the way cognitive psychology concepts can be used in tourism research.

Mining Flickr to Better Understand Tourist Behavior

The aim of this chapter is to present an automated instrument collecting the enormous amount of information available online allowing urban planners, public administrations, tourism services suppliers, and researchers to easily understand the spatial and temporal distribution of tourist behaviors towards tourist attractions in a specific area. Geo-located photos provided by Flickr are used to identify points of interest (POIs). The developed application has been tested with data automatically retrieved and collected in L'Aquila province (Italy) during the years 2005-2018. Given the richness of information, these data are able to show how POIs changed over time and how tourists reacted to the 2009 earthquake. Results demonstrate the importance of using analytics and big data in tourism research. Moreover, by using the province of L'Aquila as pilot study, it emerges that tourist behaviors change over time and space, varying among different typologies of tourists: residents, domestic, and international visitors.

AFRICAN TOURISM IN UNCERTAIN TIMES: COVID-19 RESEARCH PROGRESS

COVID-19 is a trigger event which is changing the complexion of African tourism and the directions of African tourism research. This article offers an overview and commentary on the state of African research produced during the uncertain times of 2020-2021 in specific response to the immediate impacts and changes which have been catalysed by the pandemic. The article is a progress report to capture and profile the body of focussed contributions on COVID-19 and tourism which have appeared for sub-Saharan Africa. Further, it is a contribution towards strengthening our understanding of tourism and change in the Global South. Overall, the discussion serves to highlight an emerging African scholarship which is engaged on a range of issues around three core themes of ramification, adaptation and transformation.