The Effects of Type of Pronouns and Hope Appeals in Supportive Messages About COVID-19
2021 ◽
Vol 40
(5-6)
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pp. 589-601
Keyword(s):
New York
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This study examined the role of pronouns in supportive messages and hope appeals in facilitating people's coping with coronavirus 2019 (COVID-19). Participants included 256 residents of New York State, and they evaluated hypothetical messages about COVID-19. Results showed that when people have a communal orientation to coping, you-language (vs. we-language) supportive messages led to more emotional improvement. The presence (vs. absence) of hope appeals in supportive messages increased communal coping. We discuss the implications of results in promoting emotion- and action-focused coping.
1984 ◽
Vol 33
(6)
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pp. 1218-1227
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