This study examines the
influence of tourism micro, small, and medium-sized enterprises’ (SMEs)
business characteristics and liquidity and their managers’ demographic
characteristics and expectations for assistance regarding crisis management
practices (CMP) during the COVID-19 pandemic. The survey was conducted in the
Republic of Slovenia, where the majority of businesses are classified as SMEs.
This study focuses on tourist agencies, lodging, and food and beverage
facilities. Overall, 572 valid online questionnaires have been obtained from
SME managers. The research model included five research constructs: CMPs, SMEs
business characteristics, liquidity, managers’ demographic characteristics, and
their expectations for assistance. Results show that managers primarily rely on
labour CMPs; liquidity, assistance from stakeholders, and governmental aid in
dealing with the crisis. Results also indicate that SMEs’ business
characteristics, managers’ demographic characteristics, and liquidity do not
influence CMPs. The amount of provided governmental aid positively influences
managers’ expectations for assistance from other stakeholders of the business
ecosystem, while the amount of SMEs’ liquid assets negatively influences
managers’ expectations for governmental aid. The use of selected indicators
enables an internationally comparable benchmarking process and facilitates the
improvement of crisis management in tourism SMEs. The conclusion provides
recommendations and useful information for researchers, policymakers, and
managers.