The scientific understanding of climate change is firmly established; it is occurring, it is primarily due to human activities, and it poses potentially serious risks to human and natural systems. Nevertheless, public understanding of this phenomenon varies widely among farmers and the public, the two-target audience of this paper. This paper introduces two research questions: (1) How climate change is perceived by public-farmers’ nexus; and (2) How perception and populism (as a thin-ideology moved by social forces) interact? In order to address both questions, we review insights from different sources (literature, research projects, and public opinion services) over the last 10 years. The results proved how public experience of climate change is interdependent with the belief that climate change is happening. What is also notable is that the greater the years of farmers’ farming experiences, the greater the percentage rate of their climate change awareness. Differences among farmers and public perceptions were also noted. Uncertainty, coupled with skepticism, the media, and political will, are common findings when asking to farmers and the public for the main weaknesses in adaptation to climate change. However, scientific consensus, meteorological data, barriers to adaptation, and the role of technology are subjects in which both differ.
New approaches to understanding the role of the news media in the formation of public attitudes and behaviours on climate change
