What is the Role of Memory in Consumer–Brand Relationship? Insight from sport industry

2021 ◽  
pp. 097325862110349
Author(s):  
Ricardo Cayolla ◽  
Sandra Maria Correia Loureiro
Keyword(s):  
Negative Events ◽  
Positivity Effect ◽  
Emotional Context ◽  
Theoretical Contribution ◽  
Sports Industry ◽  
Sport Fans ◽  
Brand Relationship ◽  
Negativity Effect ◽  
Sport Industry

We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than positive ones. In an emotional context like the sports industry, being a fan has implications at all levels: psychological, mental and behavioural. Deepening the theme of memory from a psychological perspective, the present study theorises about the hypothesis of positivity effect in memory in the behaviour of sport fans in consumer neuroscience studies. Theoretical contribution and managerial suggestions are presented, in addition, as direction for further research.

scholarly journals Women and Leadership Development in Australian Sport Organizations

2020 ◽  
Vol 34 (6) ◽  
pp. 568-578
Author(s):  
Marissa Banu-Lawrence ◽  
Stephen Frawley ◽  
Larena Hoeber
Keyword(s):  
Leadership Development ◽  
Gender Diversity ◽  
Development Theory ◽  
Sport Organizations ◽  
Women And Leadership ◽  
Sports Industry ◽  
Key Stakeholders ◽  
Sport Industry ◽  
Development Processes

There has been growing interest in gender diversity and the leadership development of women in recent years within the broader field of management studies. Understanding leadership development processes is important for the sport industry, in which organizations are becoming increasingly professional and commercially focused. Despite the increased attention on gender diversity and leadership development within the sport industry to date, the scope and application of organizational gender and leadership development theory within an Australian sport context has been limited. As such, the purpose of this study was to explore the leadership development practices adopted by key stakeholders of the Australian sports industry, with the intention to uncover how they impact the role of women in different organizations. Specifically, the research investigated the practices of three organizations that have a major stake in Australian professional sport.

scholarly journals Rhythmic Features of Movement Synchrony for Bonding Individuals in Dyadic Interaction

2019 ◽  
Vol 44 (1) ◽  
pp. 173-193 ◽  
Author(s):  
Ken Fujiwara ◽  
Masanori Kimura ◽  
Ikuo Daibo
Keyword(s):  
Hierarchical Linear Modeling ◽  
Dyadic Interaction ◽  
Wavelet Coherence ◽  
Linear Modeling ◽  
Theoretical Contribution ◽  
Bonding Effect ◽  
Slow Tempo ◽  
Movement Synchrony ◽  
The Impact

Abstract This study examined ways in which rhythmic features of movement contribute to bonding between individuals. Though previous studies have described synchrony as a form of social glue, this research extends those findings to consider the impact of fast versus slow tempo on movement synchrony. This two-part experiment examined dyadic interactions as they occurred between same-sex strangers (Study 1) and friends (Study 2). Participants were video-recorded as they engaged in 5- or 6-min chats, and synchrony was evaluated using wavelet transform via calculations of cross-wavelet coherence. Study 1 employed regression commonality analysis and hierarchical linear modeling and found that among various frequency bands, rapport between individuals was positively associated with synchrony under 0.025 Hz (i.e., slower than once every 40 s) and 0.5–1.5 Hz (i.e., once every 0.67–2 s). On the contrary, Study 2 determined that synchrony of 0.5–1.5 Hz was not impactful among friend dyads and only predictive of the motivation to cultivate a friendly relationship during interactions with strangers. These results indicate the existence of a distinctive rhythm for bonding individuals, and the role of pre-existing friendship as a moderator of the bonding effect of synchrony. However, the role of relative phase (i.e., timing of movement; same versus opposite timing) remains unclear, as the ratio of in- and anti-phase patterning had no significant influence on perceived rapport and motivation to develop relationships. On the basis of the research results, a theoretical contribution is proposed to the study of interpersonal coordination.

Internal projects as strategic tools: an organisation-level perspective and a research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Torbjørn Bjorvatn
Keyword(s):  
Project Management ◽  
Theory Development ◽  
Future Research ◽  
Content Type ◽  
Theoretical Contribution ◽  
Research Areas ◽  
Linear Relationships ◽  
Strategic Role ◽  
And Performance

PurposeThe purpose of this conceptual paper is to describe and explain how organisations use internal projects to implement organisation-level strategy objectives.Design/methodology/approachTheory development with an emphasis on explaining key constructs and their mutual relationships. The theoretical contribution is represented in a diagram along with a detailed verbal account.FindingsThe paper develops a dynamic, cross-level framework to illustrate the organisational processes and outcomes that determine project-based strategy implementation within a single organisation. The interplay between the base organisation and the project, and benefits realisation were singled out as key future research areas. The proposed framework engages with central discourses in the fields of project management, strategic management, innovation studies, knowledge management and organisation studies.Research limitations/implicationsOnly the contours of an organisation-level theory of strategically motivated internal projects are outlined. Future research must elaborate on the complexities, the non-linear relationships and the boundary conditions that follow from the proposed framework.Practical implicationsManagers are alerted to the strategic role of internal projects, how these projects help connect strategy and performance and what the accompanying organisational processes and outcomes look like.Originality/valueThe paper constitutes an early conceptual treatment of strategy-driven internal projects as a distinct project category, thus addressing a major knowledge gap in project studies. Organisational project-management theory is extended with suggestions for future research.

scholarly journals Dynamics of Extreme Stratospheric Negative Heat Flux Events in an Idealized Model

2018 ◽  
Vol 75 (10) ◽  
pp. 3521-3540 ◽  
Author(s):  
Etienne Dunn-Sigouin ◽  
Tiffany Shaw
Keyword(s):  
Heat Flux ◽  
Wave Propagation ◽  
Recent Work ◽  
Wave Interaction ◽  
Higher Order ◽  
Negative Events ◽  
Flow Mechanism ◽  
Mean Flow ◽  
Idealized Model

Recent work has shown that extreme stratospheric wave-1 negative heat flux events couple with the troposphere via an anomalous wave-1 signal. Here, a dry dynamical core model is used to investigate the dynamical mechanisms underlying the events. Ensemble spectral nudging experiments are used to isolate the role of specific dynamical components: 1) the wave-1 precursor, 2) the stratospheric zonal-mean flow, and 3) the higher-order wavenumbers. The negative events are partially reproduced when nudging the wave-1 precursor and the zonal-mean flow whereas they are not reproduced when nudging either separately. Nudging the wave-1 precursor and the higher-order wavenumbers reproduces the events, including the evolution of the stratospheric zonal-mean flow. Mechanism denial experiments, whereby one component is fixed to the climatology and others are nudged to the event evolution, suggest higher-order wavenumbers play a role by modifying the zonal-mean flow and through stratospheric wave–wave interaction. Nudging all tropospheric wave precursors (wave-1 and higher-order wavenumbers) confirms they are the source of the stratospheric waves. Nudging all stratospheric waves reproduces the tropospheric wave-1 signal. Taken together, the experiments suggest the events are consistent with downward wave propagation from the stratosphere to the troposphere and highlight the key role of higher-order wavenumbers.

scholarly journals SITUATIONAL LEADERSHIP AND THE ORGANIZATIONAL LIFE CYCLE: CASE STUDY IN A PATRONAL UNION

2019 ◽  
Vol 12 (3) ◽  
Author(s):  
Matias Trevisol ◽  
Fernando Fantoni Bencke ◽  
Luccas Santin Padilha ◽  
Darlan Jose Roman
Keyword(s):  
Life Cycle ◽  
Participant Observation ◽  
Situational Leadership ◽  
Third Sector ◽  
Organizational Life ◽  
Organizational Life Cycle ◽  
Theoretical Contribution ◽  
Company Union

Studies involving the topics of organizational life cycle and situational leadership institutions in the third sector, as a union, was little explored in the literature. Moreover, recent changes in the Brazilian legislation brought new challenges to these organizations. This study seeks to fill these gaps, to analyze the role of leadership and organizational life cycle in a company union, linking theories against the employers' association. The metaphor of the organizations life cycle allows the analysis of organizations at different stages and, consequently, the role of leadership in the development of courses. The research was qualitative, used methods of case study and oral history, and descriptive and exploratory. Data collection used documental analysis, non-participant observation and in-depth interviews with seven leaders who experienced the historical trajectory of the institution. Among the main contributions of this study, it stands out as a theoretical contribution, the association of situational leadership theories and the organizational life cycle in a union representation institution, still little explored in the literature. Among the practical contributions highlight the situational leadership as alternative for sustainability for organizational cyclic life of a union, which now depend on its resources and internal management capabilities for their survival.

scholarly journals Consumer-Athlete Brand Relationship: A Qualitative Exploration of Sport Fans’ Experiences

2021 ◽  
Vol 12 (3) ◽  
pp. 86
Author(s):  
Olzhas Taniyev ◽  
Brian S. Gordon
Keyword(s):  
Brand Management ◽  
Brand Image ◽  
Self Concept ◽  
Structured Interviews ◽  
Sport Fans ◽  
High Profile ◽  
Brand Relationship ◽  
Qualitative Exploration ◽  
The Relationship ◽  
City Identity

Athlete marketing can have profound effects on sport fans. While the affinity for superstar athletes is clear, the internalization of brand image associated with high-profile athletes has received little scholarly attention. The central aim of this exploratory study was to understand sport consumers’ perceptions of the athlete brand and its influence on their self-concept. Seventeen purposefully selected members of an athlete-centered fan club took part in semi-structured interviews. The interview data revealed the following prevalent themes: athlete brand adoption, athlete brand devotion, city identity, and community engagement. Based on the findings, meaningful interactions with consumers and altruistic actions fostered the relationship between the athlete and his followers. The present study contributed to the research concerning the emotional bond sport consumers have with athletes and evolving literature on athlete brand management.

Effect of Influencer Marketing on Online Impulse Purchase

2021 ◽  
Vol 19 (3) ◽  
pp. 49-64
Author(s):  
Jay P. Trivedi
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Mediating Role ◽  
Brand Engagement ◽  
Brand Relationship ◽  
Online Consumer ◽  
Impulse Purchase ◽  
Impulse Buying Tendency

Fashion retailers are increasingly using influencer marketing to build a consumer-brand relationship. However, influencer marketing remains an understudied area, and choosing from among traditional attractive celebrity influencers and expert influencers remains a conundrum for marketers. Hence, this research examines the comparative effectiveness of an attractive celebrity influencer, vis-à-vis an expert influencer on online consumer-brand engagement, further resulting in an online impulse purchase. The moderating role of impulse buying tendency between online consumer-brand engagement and online impulse purchase is also examined. Using survey data from respondents following fashion influencers, the author tested the proposed hypotheses using structural equation modeling. The findings indicate that attractive celebrity influencers exhibit a significant effect on online consumer-brand engagement, which further leads to online impulse purchase. The findings also establish the moderating effect of impulse buying tendency and the mediating role of online consumer-brand engagement.

A Methodology for the Sport Industry to Capture Public Perceptions and Responses in the Time of COVID-19

2021 ◽  
Author(s):  
Yen-Yao Wang ◽  
Tawei (David) Wang ◽  
Kyunghee Yoon
Keyword(s):  
Crisis Management ◽  
Management Strategies ◽  
Professional Sports ◽  
Public Perceptions ◽  
Learning Approaches ◽  
Sports Industry ◽  
Sport Industry ◽  
Hidden Patterns ◽  
The Impact ◽  
Sports Activities

The COVID-19 pandemic has had an unprecedented impact on the sports industry, affecting from professional sports activities to the 2020 Summer Olympics. It has wreaked havoc on the sports calendar, causing a number of events to be canceled or postponed. This study proposes a methodology by which the sports industry can assess public perceptions and responses in social media to gain important insights that can be used to craft effective crisis management strategies. Using machine learning approaches in order to extract hidden patterns in tweets could assist practitioners in creating and implementing crisis communication strategies for mitigating the impact of COVID-19.

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