Building an Understanding of the Main Elements of Management in the Communication/Public Relations Context. A Study of U.S. Practitioners' Practices
2007 ◽
Vol 84
(3)
◽
pp. 439-454
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Keyword(s):
This study is part of an international research program identifying the managerial elements of public relations work. Building on previous research studies, this study had two aims: (1) examining the efficacy of the five-factor model emerging from the previous U.K. study, and (2) identifying and exploring U.S. practitioners' managerial elements. The results include validation of the five-factor model among U.S. practitioners, along with identification of managerial role characteristics in U.S. organizations.
2010 ◽
pp. 57-67
2006 ◽
Vol 9
(2)
◽
pp. 1-4
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Keyword(s):
2014 ◽
Vol 13
(1)
◽
pp. 151-169
◽
2018 ◽