Public Affairs Decision Making in the U.S. Air Force: An Application of Multiattribute Utility Theory
1998 ◽
Vol 75
(3)
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pp. 606-626
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Keyword(s):
Public relations decision making by U.S. Air Force public affairs personnel was evaluated by using multiattribute utility theory. Exploratory cluster analysis revealed that only 48% of the decisions adequately fit the public relations excellence criteria of accommodation and long-term relationship building. Fourteen percent of the decisions were based on asymmetrical options with a clear emphasis on leverage for the organization, and 37% of the decisions focused on communication tactics. There was a negative correlation between strength of relationship with the supervisor and preference for symmetrical solutions. Furthermore, female employees reported a weaker relationship with their supervisors than their male counterparts.
1992 ◽
Vol 56
(12)
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pp. 800-807
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Keyword(s):
2006 ◽
Vol 132
(12)
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pp. 1275-1283
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1987 ◽
Vol 18
(12)
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pp. 2229-2237
1992 ◽
Vol 23
(5)
◽
pp. 34-35
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Keyword(s):
2005 ◽
Vol 8
(3)
◽
pp. 207-223
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