Comparing the effects of a photograph versus artistic renditions of a beach                 scene in a direct-response print ad for a Caribbean resort island: A mental imagery perspective

This study examined whether using different imagery perspectives and modalities plays a role in the link between vividness of imagining positive events and positive cognition such as optimism, self-efficacy and memory for positive mood. We asked participants to complete self-rating scales of positive cognition and to imagine doing various actions in positive situations from the external and internal perspectives of visual modality and when using kinesthetic modality. We found that vividness of imagining actions in positive situations from an external perspective predicts all positive cognitions: optimism and self-efficacy and memory of positive mood. The vividness of imagining actions in positive situations from the internal perspective of visual modality and kinesthetic imagery predicted only self-efficacy and memory of positive mood but not optimism. We discuss the findings in light of existing theories regarding imagery and positive cognition and suggest several possibilities of using imagery perspective for imagery interventions.

Download Full-text

Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective

Journal of Retailing and Consumer Services ◽

10.1016/j.jretconser.2019.101912 ◽

2020 ◽

Vol 52 ◽

pp. 101912 ◽

Cited By ~ 13

Author(s):

Minjung Park ◽

Jungmin Yoo

Keyword(s):

Augmented Reality ◽

Mental Imagery ◽

Consumer Responses ◽

Perceived Interactivity ◽

Imagery Perspective

Download Full-text

Mental Imagery and Social Pain in Adolescents—Analysis of Imagery Characteristics and Perspective—A Pilot Study

Children ◽

10.3390/children8121160 ◽

2021 ◽

Vol 8 (12) ◽

pp. 1160

Author(s):

Susan Muriel Schwarz ◽

Mersiha Feike ◽

Ulrich Stangier

Keyword(s):

Pilot Study ◽

Mental Imagery ◽

Peer Group ◽

Emotional Impact ◽

Social Pain ◽

Web Based ◽

The Social ◽

Negative Images ◽

Quasi Experimental ◽

Imagery Perspective

Background: Mental imagery (MI) may play a key role in the development of various mental disorders in adolescents. Adolescence is known to be a fragile life period, in which acceptance by one’s favored peer group is extremely important, and social rejection is particularly painful. This is the first pilot study investigating MI and its relationship to social pain (SP). Method: A sample of 80 adolescents (14–20 years; 75.3% female) completed a web-based quasi-experimental design about the contents and characteristics of their spontaneous positive and negative MI and associated emotions, and were asked to complete the Social Pain Questionnaire, the Becks Depression Inventory and the Social Phobia Inventory. Results: A higher score of SP was significantly associated with increased fear, sadness, and feelings of guilt, and less control over negative MI. Characteristics of negative MI were more precisely predicted by SP scores than depression- and social anxiety scores. Adolescents with higher SP-scores more often reported negative images including social situations and were more likely to perceive negative images in a combination of field-and observer perspectives than adolescents with lower SP scores. Conclusion: SP-sensitivity seems to be linked to unique characteristics of negative MI, which reveals the strong emotional impact of social exclusion in youths. The results do not allow causal conclusions to be drawn, but raise questions about previous studies comparing each imagery perspective individually.

Download Full-text