The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective

2020 ◽  
Vol 120 ◽  
pp. 407-417 ◽  
Author(s):  
Jung Eun Lee ◽  
Eonyou Shin
2018 ◽  
Vol 36 (3) ◽  
pp. 180-198 ◽  
Author(s):  
Kristen Morris ◽  
Susan Ashdown

When designing performance apparel, product developers often engage with users to ensure product appropriateness. The key problem is knowing which users have the potential to make valuable contributions in the apparel product development process. In this study, the authors explore lead users (LUs) as a subset of end users who have potential to develop innovative and commercially attractive products in other markets. In three sequential studies, the researchers explored LUs by first developing a measure to identify LUs. In the second study, product concepts developed by LUs in a collaborative design scenario were evaluated; and in the third study, prototypes of user-generated ideas were assessed in wear trials. This research was grounded in a functional design question of how to maintain thermal comfort during physical activity in cold weather. In the results of the studies, there was evidence that users who exhibit high LU and intrinsic motivation traits develop apparel designs that are highly evaluated by users.


Author(s):  
Yu Zhao ◽  
Dong He ◽  
Y. Lin ◽  
W. J. Zhang

This paper first provides a critical review of the literature regarding the contemporary apparel (product) design process, and then proposes a new apparel design process. Apparel is a general term for products which covers dress, skirt, etc. The new apparel design process applies a so-called systematic design approach well known to field of design. The systematic design approach classifies a design into four phases, namely, task classification, conceptual design, embodiment design, and detail design. The four phases are then tailored to apparel design. The new apparel design process is thus more rational and systematic. The paper uses a gown (a type of apparel) design as a case to illustrate the benefit of this new apparel design process, i.e., improved potentials to make apparel design more creative and efficient.


2016 ◽  
Vol 10 (2) ◽  
pp. 144-152 ◽  
Author(s):  
Yu Zhao ◽  
◽  
Feng Dai ◽  
Madan M. Gupta ◽  
Wenjun Zhang ◽  
...  

This paper presents a study developing a model of the ontology of an apparel product and the design thereof. Here, “ontology” means the concepts and relationships between them for apparel and apparel design; ontology models are also called conceptual models. To the best of our knowledge, such a model has not yet been made in the literature of apparel and apparel design. A conceptual model is a foundation for (1) effective human-human communication and collaboration, (2) facilitating the communication among different computer programs for computer-aided design (CAD) of apparel products, and (3) facilitating human-computer interactions necessary to design an apparel product. The conceptual model developed completely captures the semantics of apparel and design, including the 2D pattern and 3D apparel product. An example is presented, providing an impression of the usefulness of this model.


2019 ◽  
Vol 21 (2) ◽  
pp. 35-43

This study examined whether using different imagery perspectives and modalities plays a role in the link between vividness of imagining positive events and positive cognition such as optimism, self-efficacy and memory for positive mood. We asked participants to complete self-rating scales of positive cognition and to imagine doing various actions in positive situations from the external and internal perspectives of visual modality and when using kinesthetic modality. We found that vividness of imagining actions in positive situations from an external perspective predicts all positive cognitions: optimism and self-efficacy and memory of positive mood. The vividness of imagining actions in positive situations from the internal perspective of visual modality and kinesthetic imagery predicted only self-efficacy and memory of positive mood but not optimism. We discuss the findings in light of existing theories regarding imagery and positive cognition and suggest several possibilities of using imagery perspective for imagery interventions.


2019 ◽  
Vol 14 ◽  
pp. 155892501984669
Author(s):  
Yu Zhao ◽  
Jing Song ◽  
Qiuyu Yu ◽  
Yu Mo ◽  
Zhen Liu ◽  
...  

The proper assessment of aesthetics and comfort is an important step before launching a new type of apparel. Most current works on this assessment are qualitative and hard to be applied in practical to improve apparel design. In this study, we proposed two quantitative mappings from pattern design parameters to degree of aesthetics and pattern design parameters to degree of comfort for assessing aesthetics and comfort of apparel, and particularly, women’s pants have been investigated. Statistical analysis was employed in the mappings’ development. An experiment was conducted as a validation for the mappings. Two major conclusions are drawn from this study. The first is that these mappings enable to extract a more advanced pattern for apparel design after the iterative pattern revision. The second is that these mappings are able to be digitalized and then the traditional method of observing feedbacks of aesthetics and comfort for an apparel product can be updated into a more efficient and low-cost one.


Children ◽  
2021 ◽  
Vol 8 (12) ◽  
pp. 1160
Author(s):  
Susan Muriel Schwarz ◽  
Mersiha Feike ◽  
Ulrich Stangier

Background: Mental imagery (MI) may play a key role in the development of various mental disorders in adolescents. Adolescence is known to be a fragile life period, in which acceptance by one’s favored peer group is extremely important, and social rejection is particularly painful. This is the first pilot study investigating MI and its relationship to social pain (SP). Method: A sample of 80 adolescents (14–20 years; 75.3% female) completed a web-based quasi-experimental design about the contents and characteristics of their spontaneous positive and negative MI and associated emotions, and were asked to complete the Social Pain Questionnaire, the Becks Depression Inventory and the Social Phobia Inventory. Results: A higher score of SP was significantly associated with increased fear, sadness, and feelings of guilt, and less control over negative MI. Characteristics of negative MI were more precisely predicted by SP scores than depression- and social anxiety scores. Adolescents with higher SP-scores more often reported negative images including social situations and were more likely to perceive negative images in a combination of field-and observer perspectives than adolescents with lower SP scores. Conclusion: SP-sensitivity seems to be linked to unique characteristics of negative MI, which reveals the strong emotional impact of social exclusion in youths. The results do not allow causal conclusions to be drawn, but raise questions about previous studies comparing each imagery perspective individually.


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