scholarly journals An Evaluation of 5-Year Web Analytics for HeadsUpGuys: A Men’s Depression E-Mental Health Resource

2021 ◽  
Vol 15 (6) ◽  
pp. 155798832110633
Author(s):  
John S. Ogrodniczuk ◽  
Joshua Beharry ◽  
John L. Oliffe

The present study reports an evaluation of web analytics, over a 5-year period, for HeadsUpGuys.org , an eHealth resource for men with depression. Google Analytics, Search Console, and Tag Manager were used to monitor user activity over the course of the website’s first 5 years (June 15, 2015–June 15, 2020). Through this period, HeadsUpGuys had a total of 1,665,356 unique users, amounting to 1,948,481 sessions and 3,328,258 page views. Organic traffic accounted for the highest proportion (53.44%; n = 1,041,277) of website sessions. Four of the top 10 Google search queries that brought users to the website related to suicidality. Three countries (United States, United Kingdom, Canada) accounted for almost three-quarters (71.10%; n = 1,385,485) of the site’s traffic. Nearly three-quarters (73.35%; n = 1,429,285) of sessions occurred on a mobile device. The goal conversion rate for the Self Check was 60.27%. The average time on page was 2 min 53 s, with a bounce rate of 65.92%, and an exit rate of 57.20%. The goal conversion rate for the Stress Test was 52.89%. The average time on page was 4 min 8 s, with a bounce rate of 72.40% and an exit rate of 48.88%. The conversion rate for the final goal was 11.53%, indicating that approximately one in 10 visitors to the site had a session of at least 3 min. The findings illustrate the potential of eHealth resources to support men’s mental health and provide a real-world benchmark to help advance the men’s eHealth field.

2020 ◽  
Author(s):  
John Ogrodniczuck ◽  
Joshua Beharry ◽  
John Oliffe

BACKGROUND There has been rapid growth in the area of eHealth as a means to delivering tailored health interventions for men. Yet, there have been few attempts at developing eHealth programs specifically oriented to men with depression, and by extension little is known about the uptake and usage patterns of potential end-users. OBJECTIVE The objective of the present study was to conduct a longitudinal evaluation of web analytics for HeadsUpGuys.org, an eHealth resource for men with depression. The study focused on user engagement, traffic sources, and goal conversion (i.e., specific interactivity targets). METHODS Google Analytics, Search Console, and Tag Manager were used to monitor user activity over the course of the website’s first five years (June 15, 2015 – June 15, 2020). These tools were used to harvest data regarding the number of visits, visit duration, bounce rates, most visited pages; traffic filters, country sources, city sources; and goal conversion relating to three specific outcomes [Self Check (depression screen) completion, Stress Test (stress checklist and rating) completion, session of at least 3 minutes]. RESULTS Through its first five years of operation, HeadsUpGuys had a total of 1,665,356 unique users, amounting to 1,948,481 sessions and 3,328,258 pageviews. One in seven visits (14.53%) was from a returning user. Organic traffic accounted for the highest proportion (53.44%) of all the website sessions. Four of the top 10 Google search queries that brought users to the website related to suicidality. Three countries (United States, United Kingdom, Canada) accounted for almost three-quarters (71.10%) of the site’s traffic. Nearly three-quarters (73.35%) of sessions occurred on a mobile device. The goal conversion rate for the Self Check was 60.27%. The average time on page was 2 minutes 53 seconds, with a bounce rate of 65.92%, and an exit rate of 57.20%. The goal conversion rate for the Stress Test was 52.89%. The average time on page was 4 minutes 8 seconds, with a bounce rate of 72.40% and an exit rate of 48.88%. The conversion rate for the final goal was 11.53%, indicating that approximately one in ten visitors to the site had a session of at least 3 minutes. CONCLUSIONS The volume of traffic and the conversion rates affirm the acceptability and usability of HeadsUpGuys. The study illustrates the potential of eHealth resources to support men’s mental health and provides some guidance to advancing the men’s eHealth field.


2017 ◽  
Vol 99 (1) ◽  
pp. 6-7
Author(s):  
Joan Richardson

Items included in this issue concern homework, a mental health resource for teens and their parents, school discipline and African-American girls, and the need for social-emotional learning for preschoolers.


1999 ◽  
Vol 7 (1) ◽  
pp. 51-60 ◽  
Author(s):  
Claudia J. Martin ◽  
Linda De Caestecker ◽  
Robert Hunter ◽  
Alan Gilloran ◽  
Daniel Allsobrook ◽  
...  

2020 ◽  
Author(s):  
Graham Meadows ◽  
Frances Shawyer ◽  
Shrinkhala Dawadi ◽  
Brett Inder ◽  
Joanne Enticott

The attached pre-print (accepted manuscript ) paper describes an application of available epidemiological evidence in guiding the adjustment of mental health resources to areas. Described with an illustrative application in Victoria, Australia. We have also provided our research data as a supplementary spreadsheet to showcase our analytic approach (the spreadsheet cam also easily be adapted to calculate mental health resource adjustments in other states and territories, or nationally).


2020 ◽  
Author(s):  
Graham Meadows ◽  
Frances Shawyer ◽  
Shrinkhala Dawadi ◽  
Brett Inder ◽  
Joanne Enticott

The attached pre-print (working paper) paper describes an application of available epidemiological evidence in guiding the adjustment of mental health resources to areas. Described with an illustrative application in Victoria, Australia. We have also provided our research data as a supplementary spreadsheet to showcase our analytic approach (the spreadsheet cam also easily be adapted to calculate mental health resource adjustments in other states and territories, or nationally).


2000 ◽  
Vol 24 (8) ◽  
pp. 294-298 ◽  
Author(s):  
Marilyn A. Ewan ◽  
Russell Greene

Aims and MethodTo assess what medication information long-term mentally ill patients required and acceptability of an advice service. Confidential consultations were offered by a community pharmacist at two mental health resource centres. The service was evaluated by patients and staff by questionnaire.ResultsData were collected on 33 consultations (30 users; three attended twice). Mean duration of consultations was 14.9 minutes (range 5–45). Antipsychotics and antidepressants were most commonly prescribed and enquired about. Most drug enquiries concerned adverse drug reactions (n=24) and therapy choice (n=17). All patients and staff hoped the service would be fully implemented.Clinical ImplicationsCommunity pharmacists represent an acceptable, but underutilised, information provision service. Such a service could be overseen by specialist psychiatric pharmacists. This study reflects patients' concerns about the use of antipsychotics and antidepressants and the need to address them. Further work is needed to determine the impact of the service on clinical outcome.


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