An Extrapolation of the Stereotype Content Model to University Lecturers

2021 ◽  
pp. 193672442110269
Author(s):  
Tadios Chisango ◽  
Noel Garikai Muridzo ◽  
Itai Mafa ◽  
Sibusiso Khombo
Keyword(s):  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
High Competence ◽  
University Lecturers

We extrapolated the stereotype content model to the perception of university lecturers by their students. Specifically, using a sample of Zimbabwean students, we tested whether lecturers fall into different clusters in reflection to the degree to which they are perceived as high or low on competence: (1) high competence-high warmth, (2) high competence-low warmth, (3) low competence-high warmth, and (4) low warmth-low competence. We also tested whether lecturers elicit different emotions and whether they are evaluated differently, depending on the clusters they fall into on the competence-warmth nexus. The findings were largely in line with the above hypotheses.

scholarly journals Differences in Explicit Stereotype Activation among Social Groups Based on the Stereotype Content Model: Behavioral and Electrophysiological Evidence in Chinese Sample

2020 ◽  
Vol 10 (12) ◽  
pp. 1001
Author(s):  
Yaping Yang ◽  
Katherine R. G. White ◽  
Xinfang Fan ◽  
Qiang Xu ◽  
Qing-Wei Chen
Keyword(s):  
Undergraduate Students ◽  
Time Course ◽  
Social Groups ◽  
Behavioral Pattern ◽  
Chinese Sample ◽  
Stereotype Activation ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
High Competence

The stereotype content model (SCM; Fiske, Cuddy, Glick and Xu, 2002) identifies four basic categories of stereotyped social groups: high warmth-high competence (HW-HC), high warmth-low competence (HW-LC), low warmth-high competence (LW-HC), and low warmth-low competence (LW-LC). However, many of these groups have not been directly examined in stereotype activation research. The purpose of the present research was to extend stereotype activation research to groups that more fully represent those identified under the SCM. Employing explicit sequential priming task, participants responded to prime-target stimulus pairs that were either congruent or incongruent with stereotypes of social groups from all four SCM quadrants in two studies in the current investigation. Study 1 was to determine the behavioral pattern of explicit stereotype activation among four quadrants (the sample included 60 Chinese undergraduate students, 51%—female). Study 2 further employed event-related brain potentials (ERPs) technique to track the time course and electrophysiological underpinnings of explicit stereotype activation (the sample included 22 right-handed Chinese undergraduate students, 76%—female). In Study 1, participants responded more quickly and accurately on stereotype congruent trials than incongruent trials for all social groups except LW-LC groups. This reverse priming effect on LW-LC social groups in RTs was also replicated in Study 2. ERPs findings further showed that incongruent targets elicited larger N400 amplitudes than congruent targets for all four SCM quadrants. Moreover, congruent targets elicited larger P2 than incongruent targets, but only found for the LW-LC social groups. In addition, congruent targets elicited larger amplitudes of late positive component than incongruent targets for the low warmth (LW-LC and LW-HC) groups. Together, these results highlight the unique processing that LW-LC groups receive throughout the cognitive stream, ultimately manifesting in distinctive behavioral responses. Unconscious activation of egalitarian goals, disgust, and distrust accounts are discussed.

When Interdependence Shapes Social Perception: Cooperation and Competition Moderate Implicit Gender Stereotyping

2013 ◽  
Vol 16 ◽  
Author(s):  
Soledad de Lemus ◽  
Marcin Bukowski
Keyword(s):  
Gender Stereotypes ◽  
Person Perception ◽  
Compensation Effect ◽  
Gender Stereotyping ◽  
Mathematical Abilities ◽  
Content Model ◽  
Stereotype Content ◽  
Competition Condition ◽  
Relative Activation ◽  
High Competence

AbstractWe examined the influence of interdependence goals on the accessibility of implicit gender stereotypical associations. Participants were asked to cooperate with or compete against a woman on a mathematical abilities task and subsequently the relative activation of positive and negative warmth and competence traits was measured using a primed categorization task. Results showed that female primes (vs. male primes) facilitated the activation of low warmth and high competence in the competition condition, whereas high warmth was activated in the cooperation condition and no differences were found for competence traits. These results are discussed referring to the stereotype content model and the compensation effect in person perception. The goal dependent nature of implicit gender stereotypes is emphasized.

The Tourist Stereotype Model: Positive and Negative Dimensions

2019 ◽  
Vol 59 (1) ◽  
pp. 37-51 ◽  
Author(s):  
Vincent Wing Sun Tung ◽  
Brian Edward Melville King ◽  
Serene Tse
Keyword(s):  
Hong Kong ◽  
Measurement Model ◽  
Public Perceptions ◽  
Two Dimensions ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
Two Factors ◽  
Destination Management Organizations ◽  
Additional Sample

This research proposes a measurement model to evaluate tourist stereotypes. Study 1 assesses the positive and negative tourist stereotypes that Hong Kong residents hold toward Chinese outbound tourists by connecting previous research on stereotypes from the Princeton Trilogy and from the stereotype content model. Six positive stereotypes were identified across two dimensions (i.e., Approachable: friendly, sincere, and good; and Competent: intelligent, industrious, and competent) as well as six inappropriate biases across two factors (i.e., Boastful: materialistic and loud; Rude: unreasonable, immoral, rude, and uncivilized). Study 2 provides further support for the measurement model by using an additional sample to investigate tourist self-stereotypes. Collectively, studies 1 and 2 contribute to the tourism literature by highlighting the dynamics involved in (self)-stereotyping that are relevant for destination management organizations (DMOs) and public policymakers involved in managing public perceptions of tourist stereotypes.

scholarly journals BENEVOLENT AGEISM: THE CORRELATES OF OVERACCOMMODATION TOWARDS OLDER ADULTS

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S970-S971
Author(s):  
Jennifer F Sublett ◽  
Toni L Bisconti
Keyword(s):  
Older Adults ◽  
Well Being ◽  
Predictive Utility ◽  
Older Adulthood ◽  
Stereotype Content Model ◽  
Content Model ◽  
Stereotype Content ◽  
Environmental Mastery ◽  
The Face ◽  
Perceived Age

Abstract Using the Stereotype Content Model as a framework for understanding ageism, our two objectives are (1) examining the predictive utility of benevolent ageism on well-being outcomes and (2) identifying conditional relationships between sex, perceived age, benevolent ageism, and well-being outcomes. In a snowball sample of 150 older adults who were 65 years old and older, we examined sex, perceived age, ageism, environmental mastery, and depression. Our benevolent ageism scale is an expanded version of the Ambivalent Ageism Scale that included additional items of accommodation created by us. Environmental mastery and depression were assessed by standard, internally valid, measures. Using regression analyses, we found that benevolent ageism predicted depression above and beyond hostile ageism. Additionally, benevolent ageism uniquely predicted environmental mastery for men, whereas hostile ageism uniquely predicted environmental mastery and depression for women. Finally, perceived age was a better predictor of well-being than chronological age. It is essential to consider how benevolent ageism relates to well-being due to the tenets of the Stereotype Content Model. Additionally, delineating the ways that sex and perceived age contribute to double jeopardy vs. crisis competence in the face of benevolence will lead to a more intricate understanding of the paths in which overaccommodative behaviors relate to well-being in older adulthood.

scholarly journals YOUNG ADULTS STEREOTYPE OLDER SPEAKERS WHO ADOPTED A POWER POSE AS LESS COMPETENT COMPARED TO SUBMISSIVE OR CONTROL

2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S80-S80
Author(s):  
Jennifer R Turner ◽  
Jennifer T Stanley
Keyword(s):  
Young Adults ◽  
Embodied Cognition ◽  
Older Adult ◽  
Age Stereotypes ◽  
Stereotype Content Model ◽  
Representativeness Heuristic ◽  
Content Model ◽  
Stereotype Content ◽  
Within Subjects

Abstract Young adults (YA) frequently endorse age stereotypes (Levy, 2009). We examined whether older adult (OA) speakers influenced by embodied-cognition (“power posing”; Cuddy et al., 2015) would reduce YAs’ stereotype-related judgments. Following the Stereotype Content Model (SCM; Fiske et al., 2002), we hypothesized that OA who held a power pose prior to giving their speech would be rated as higher in Competency, Performance, and Electability, but not Warmth. Sixty-three YA viewed and rated 9 videos of OA performing speeches after modeling a pose (power, submissive, control). Within-subjects ANOVAs revealed embodiment condition differences for Performance (F2,124 = 207.76, ηp2 = .77). For ratings of Performance, speakers in the power condition were judged worse than either submissive or control (ps < .001). For Warmth ratings, power (M = 4.81, SD = .62) was worse than control (M = 5.07, SD = .89, p = .003, d = .34), but submissive (M = 4.97, SD = .87) was not significantly different from either group. These results suggest that YA may judge the Performance and Warmth of OA who adopted a power pose harsher because OA are not supposed to be powerful or adopt expansive postures (consistent with the SCM). In comparison, YA may be drawing upon the Representativeness Heuristic of OA in positions of power (e.g., Senators) when rating Electability and Competence.

Sign in / Sign up

Export Citation Format

Share Document