Implicit attitudes and their measurement: Theoretical foundations and use in consumer behavior research

2015 ◽  
Vol 30 (2) ◽  
pp. 55-77 ◽  
Author(s):  
Claire-Lise Ackermann ◽  
Jean-Pierre Mathieu
Keyword(s):  
Consumer Behavior ◽  
Implicit Attitudes ◽  
Theoretical Foundations

A study on game consumer behavior

2021 ◽  
Vol 11 (9) ◽  
pp. 2323-2330 ◽  
Author(s):  
Phuong Nguyen ◽  
Luong Nguyen
Keyword(s):  
Consumer Behavior ◽  
Video Games ◽  
Customer Satisfaction ◽  
Video Game ◽  
Social Factors ◽  
Market Research ◽  
Factors Affecting ◽  
Game Industry ◽  
Theoretical Foundations ◽  
Analyze Data

In the world, the video game industry has really exploded until about 2000, and since then has achieved great strides, becoming one of the leading forms of the entertainment industry, at least in terms of revenue. The main purpose of this paper is to examine the consumer behavior in the case of video games with three objectives: identify the factors affecting customer satisfaction for video games; analyze these factors to understand how they affect consumer behavior and propose some recommendations to improve the customer satisfaction for video games. Data was collected from 205 Vietnamese gamers addressing the variables of individual, psychological, cultural, and social factors. Regression analysis found that all four factors positively affect consumer behavior, in terms of customer satisfaction, especially cultural factors. The findings of this research analyzed the theoretical foundations of the theory of behavior, based on which investigated the study of consumer behavior of video game services of players in Vietnam by market research, analyze data, thereby helping businesses understand the psychological response, consumer behavior of customers, and can devise appropriate strategies.

Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach

1967 ◽  
Vol 31 (4) ◽  
pp. 22-27 ◽  
Author(s):  
Edward L. Grubb ◽  
Harrison L. Grathwohl
Keyword(s):  
Consumer Behavior ◽  
Theoretical Approach ◽  
Psychological Characteristics ◽  
Self Concept ◽  
Purchase Behavior ◽  
Market Behavior ◽  
Symbolic Value ◽  
Behavior Based ◽  
The Relationship ◽  
Theoretical Foundations

What is the relationship between the psychological characteristics of a consumer and his purchase behavior? In this paper the authors briefly review pertinent research and lay theoretical foundations for a model of consumer behavior based upon an individual's self-concept and the symbolic value of the goods he buys.

scholarly journals Implicit attitudes toward green consumer behavior

2004 ◽  
Author(s):  
Delphine Vantomme ◽  
Maggie Geuens ◽  
Jan De Houwer ◽  
Patrick De Pelsmacker
Keyword(s):  
Consumer Behavior ◽  
Implicit Attitudes

scholarly journals To the Question of the Application of Generational Approach in the Management of Marketing Activities of Enterprises

2020 ◽  
Vol 9 (4) ◽  
pp. 53-62
Author(s):  
O. A. Mironova ◽  
G. I. Chekmareva
Keyword(s):  
Consumer Behavior ◽  
Generation X ◽  
Online Marketing ◽  
Baby Boomer Generation ◽  
Goods And Services ◽  
Effective Strategies ◽  
Wide Range ◽  
Generational Groups ◽  
Marketing Activities ◽  
Theoretical Foundations

The purpose of the study is to develop recommendations on the use of marketing tools for economically active generational groups taking into account their values, the specifics of their consumer behavior and determining the most effective marketing tools. The methodological basis of the study was the theoretical foundations of the theory of generations of N. Howe and W. Strauss, adapted to the Russian specifics of marketing. As a study result, it was found that in the practical marketing activities of companies for representatives of the baby boomer generation it is advisable to use the tools of traditional offline marketing; for generation X —  a combination of both online and offline marketing tools; generations Y and Z should be focused on a wide range Internet (online) marketing tools with an emphasis on impression marketing. The results of the study can be used by Russian companies in developing effective strategies for promoting goods and services.

scholarly journals The Modifiability of Implicit Attitudes to Carbon Footprint and Its Implications for Carbon Choice

2018 ◽  
Vol 52 (5) ◽  
pp. 467-494 ◽  
Author(s):  
Geoffrey Beattie ◽  
Laura McGuire
Keyword(s):  
Climate Change ◽  
Consumer Behavior ◽  
Carbon Footprint ◽  
Implicit Attitudes ◽  
Future Climate ◽  
Future Climate Change ◽  
Low Carbon ◽  
Explicit Attitudes ◽  
Film Clips ◽  
Explicit Measure

We tested whether selected film clips can be used to change implicit as well as explicit attitudes to carbon footprint to promote low carbon choice. We found that carbon choice could be influenced by film, with clips with a strong emotional content being particularly effective. There was also a significant change in both explicit and implicit attitudes to low carbon for those with weaker initial pro-low carbon attitudes. In the case of both explicit feelings of warmth and implicit attitudes to low carbon, significant changes were observed 6 weeks later compared with baseline, but no significant differences were found for explicit measure of attitudinal preference. The fact that implicit attitudes to carbon footprint can be changed experimentally could be significant because implicit rather than explicit attitudes underlie the more routine and automatic aspects of everyday consumer behavior. We discuss the broader implications of this research for future climate change campaigns.

Implicit Association Test: Separating Transsituationally Stable and Variable Components of Attitudes toward Gay Men

2003 ◽  
Vol 50 (1) ◽  
pp. 33-48 ◽  
Author(s):  
Melanie C. Steffens ◽  
Axel Buchner
Keyword(s):  
Gay Men ◽  
Implicit Association Test ◽  
Structural Equation ◽  
Implicit Attitudes ◽  
Association Test ◽  
Situational Factors ◽  
Situational Factor ◽  
Equation Modeling ◽  
Implicit Attitude ◽  
Implicit Association

Implicit attitudes are conceived of as formed in childhood, suggesting extreme stability. At the same time, it has been shown that implicit attitudes are influenced by situational factors, suggesting variability by the moment. In the present article, using structural equation modeling, we decomposed implicit attitudes towards gay men into a person factor and a situational factor. The Implicit Association Test ( Greenwald, McGhee, & Schwartz, 1998 ), introduced as an instrument with which individual differences in implicit attitudes can be measured, was used. Measurement was repeated after one week (Experiment 1) or immediately (Experiment 2). Explicit attitudes towards gay men as assessed by way of questionnaires were positive and stable across situations. Implicit attitudes were relatively negative instead. Internal consistency of the implicit attitude assessment was exemplary. However, the within-situation consistency was accompanied by considerable unexplained between-situation variability. Consequently, it may not be adequate to interpret an individual implicit attitude measured at a given point in time as a person-related, trait-like factor.

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