Theoretical basis
Poverty, business strategy and sustainable development. International development planning and poverty alleviation strategies have moved beyond centralised, top-down approaches and now emphasise decentralised, community-based approaches that incorporate actors from the community, government, non-governmental agencies and business. Collective action by Bottom of the Pyramid residents gives them greater control in self-managing environmental commons and addressing the problems of environmental degradation. Co-creation and engaging in deep dialogue with stakeholders offer significant potential for launching new businesses and generating mutual value. The case study rests on the tenets of corporate social responsibility. It serves as an example of corporate best practice towards ensuring environmental sustainability and community engagement for providing livelihood support and well-being. It illustrates the tool kit of building community-based adaptive capacities against climate change.
Research methodology
The field-based case study was prepared from inputs received from detailed interviews of company functionaries. Company documents are shared by the company and used with their permission. Secondary data accessed from newspapers, journal articles available online and information from the company website.
Case overview/synopsis
The case study is about the coming together of several important agencies working in the areas of forest and wildlife conservation, climate change adaptive planning for ecosystems and communities, social upliftment and corporate social responsibility in the Kanha Pench landscape of Madhya Pradesh in Central India. The challenges are many. For one, the landscape is a rapidly degrading one, if interventions for its revival are not put in place soon enough, it may not only jeopardise the survival of its human inhabitants, which are already living here in poverty, but it will extinguish the chances of the long-term sustainability of the species of tigers living in the protected tiger reserves of Kanha and Pench.
Complexity academic level
The case study would be helpful for undergraduate and postgraduate students studying sustainability and corporate social responsibility.