Evaluation of Success Factors in Mobile Commerce Using the AHP Techniques

2019 ◽  
pp. 83-87
Author(s):  
Jongwan Kim ◽  
Chong-Sun Hwang
Keyword(s):  
Success Factors ◽  
Mobile Commerce

scholarly journals Analysis of Success Factors for Mobile Commerce using Text Mining and PLS Regression

2016 ◽  
Vol 21 (11) ◽  
pp. 127-134
Author(s):  
Yong-Hwan Kim ◽  
Ja-Hee Kim ◽  
Ji hoon Park ◽  
Seung-Jun Lee
Keyword(s):  
Text Mining ◽  
Success Factors ◽  
Mobile Commerce ◽  
Pls Regression

Interactive Customer Retention Management for Mobile Commerce

2010 ◽  
pp. 1129-1148
Author(s):  
Dirk Möhlenbruch ◽  
Steffen Dölling ◽  
Falk Ritschel
Keyword(s):  
Web 2.0 ◽  
Success Factors ◽  
Customer Retention ◽  
Mobile Commerce ◽  
Frame Of Reference ◽  
Retention Rates ◽  
Web Based ◽  
Customer Integration ◽  
Retention Management

Mobile Commerce is of growing interest for vendors and customers and with that its importance within the mix of marketing and distributing channels increases. This is of particular significance when customer retention and improved service are essential success factors. Because of their focus on customer integration the instruments of Web 2.0 offer new interactive possibilities for customer retention management. With a systematization of the new web-based applications linked to an evaluation of existing possibilities of customer retention this chapter offers a reasonable frame of reference for the utilization of Web 2.0 within the success chain of customer retention management in Mobile Commerce. Combined with existing studies of the acceptance of Web 2.0 recommendations for a successful timely order of introduction are offered to reach optimal diffusion and retention rates.

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