Interactive Customer Retention Management for Mobile Commerce

2010 ◽  
pp. 1129-1148
Author(s):  
Dirk Möhlenbruch ◽  
Steffen Dölling ◽  
Falk Ritschel
Keyword(s):  
Web 2.0 ◽  
Success Factors ◽  
Customer Retention ◽  
Mobile Commerce ◽  
Frame Of Reference ◽  
Retention Rates ◽  
Web Based ◽  
Customer Integration ◽  
Retention Management

Mobile Commerce is of growing interest for vendors and customers and with that its importance within the mix of marketing and distributing channels increases. This is of particular significance when customer retention and improved service are essential success factors. Because of their focus on customer integration the instruments of Web 2.0 offer new interactive possibilities for customer retention management. With a systematization of the new web-based applications linked to an evaluation of existing possibilities of customer retention this chapter offers a reasonable frame of reference for the utilization of Web 2.0 within the success chain of customer retention management in Mobile Commerce. Combined with existing studies of the acceptance of Web 2.0 recommendations for a successful timely order of introduction are offered to reach optimal diffusion and retention rates.

Interactive Customer Retention Management for Mobile Commerce

2010 ◽  
pp. 437-456 ◽  
Author(s):  
Dirk Möhlenbruch ◽  
Steffen Dölling ◽  
Falk Ritschel
Keyword(s):  
Web 2.0 ◽  
Success Factors ◽  
Customer Retention ◽  
Mobile Commerce ◽  
Frame Of Reference ◽  
Retention Rates ◽  
Web Based ◽  
Customer Integration ◽  
Retention Management

Mobile Commerce is of growing interest for vendors and customers and with that its importance within the mix of marketing and distributing channels increases. This is of particular significance when customer retention and improved service are essential success factors. Because of their focus on customer integration the instruments of Web 2.0 offer new interactive possibilities for customer retention management. With a systematization of the new web-based applications linked to an evaluation of existing possibilities of customer retention this chapter offers a reasonable frame of reference for the utilization of Web 2.0 within the success chain of customer retention management in Mobile Commerce. Combined with existing studies of the acceptance of Web 2.0 recommendations for a successful timely order of introduction are offered to reach optimal diffusion and retention rates.

scholarly journals Creation and Use of Online Gateway for School Libraries from Free Web 2.0 Tools

2021 ◽  
Author(s):  
Marion Jude M. Gorospe
Keyword(s):  
Web 2.0 ◽  
Information Needs ◽  
School Library ◽  
Relevant Information ◽  
Information Services ◽  
Web Based ◽  
Web 2.0 Tools ◽  
Online Tools ◽  
Other Information ◽  
Free Search

The school library is challenged to remain relevant in the 21st century learning environment. With young learners always consulting Google and other free search engines for subject assignment and other information needs and with the underwhelming quality of much web-based information, the school library must find an interesting and effective way to deliver authoritative and relevant information services through online tools. However, effective information services online are most often hosted from subscribed or paid Web 2.0 sites. These online services are capable of interactivity among learners and flexibility for individual schools’ administrative concerns. However, the ability to afford these services is frequently beyond the financial capability of schools from developing countries. The researcher explored the possibility of creating a school library website that serves as a pathfinder to online resources and electronically delivers other library-based school services using free Web 2.0 tools.

scholarly journals Customer Retention Strategies Effectiveness in the Zimbabwean Medical Industry: Perspectives from Cellmed Health Fund

2019 ◽  
Vol 4 (6) ◽  
Author(s):  
Vingirayi Ishumael ◽  
Brighton Nyagadza ◽  
Mavhunga Charles ◽  
Nyasha Munjeri
Keyword(s):  
Market Share ◽  
Quantitative Methods ◽  
Customer Retention ◽  
Secondary Data ◽  
Customer Relationships ◽  
Retention Rates ◽  
Loyalty Programs ◽  
Annual Reports ◽  
Primary Data ◽  
Retention Strategies

The main objective of the study was to examine customer retention strategies at Cellmed Health, from the period 2012 to 2018. The focused was mainly on impact of customer retention strategies on market share, profit and sales turnover. A descriptive survey design was used with both qualitative and quantitative methods. Sixty participants from Cellmed Health were involved in the research. The study used both primary and secondary data where the primary data was collected using questionnaires and interviews while the secondary data was obtained from annual reports and magazines of the company. Descriptive statistics of mean, frequency and percentages were used to analyse demographic characteristics of the respondents. Regression analysis was used to measure and predict the relationship between the customer retention strategies and market share, profitability and sales turnover. Findings were that Cellmed used monitoring customer relationships strategies, market intelligence, loyalty programs and promotions to maintain its competitiveness. Furthermore, it also concludes that there was a significant relationship between customer retention strategies and profit as well as sales turnover that the company (Cellmed) was posting annually. In this light, the study recommendation was that customer retention strategies should be embrace in the decision making processes of the organisation covering products, price, services, responsiveness, tangibility and reliability of the brand name. The study also recommends that Cellmed Health should strengthen its customer bonds and moreover, in order to increase customer retention rates, Cellmed Health should provide extraordinary customer services.

Web 2.0 and its Implications on Globally Competitive Business Model

2014 ◽  
pp. 86-101
Author(s):  
Sudhanshu Joshi
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Business Model ◽  
Success Factors ◽  
Business Models ◽  
Strategy Formulation ◽  
Firm Level ◽  
Critical Success ◽  
New Business ◽  
Internal Operations

Considering the impact of using social media, both internal and external implications for company operations are required to be explored. The chapter explores how social media is used to enable innovation practices in company internal operations as well as external stakeholders. In addition, the objective of the study is to evaluate the need and scope of Web 2.0 behind the restructuring of the business model, with major emphasis on implementing a user-centric business model. The research questions include: (a) What are the Critical Success Factors (CSF) responsible for attracting and engaging users in Web 2.0-oriented business processes and practices?; (b) Identifying the scope of effective Web 2.0-based strategies to overcome internal resistance at operational as well firm level during deployment of new business model. The chapter also discusses the influence of Web 2.0 concepts in the Web-strategy formulation for organizations with differing requirements, characteristics, and objectives. Considering four types of Web-based business models (Wirtz, 2010), namely (a) content-oriented business model, (b) commerce-oriented business model, (c) context-oriented business model, and (d) connection-oriented business model. The chapter defines the implementation of Web 2.0-based technological strategies in evolving the business model of the firm.

New Trends on RIAs Development

2014 ◽  
pp. 323-336
Keyword(s):  
Web 2.0 ◽  
User Interfaces ◽  
Mobile Applications ◽  
Web Technology ◽  
Context Aware ◽  
Internet Applications ◽  
Web Based ◽  
Web 3.0 ◽  
Rich Internet Applications ◽  
The Web

Rich Internet Applications (RIAs) are considered one kind of Web 2.0 application; however, they have demonstrated to have the potential to transcend throughout the steps in the Web evolution, from Web 2.0 to Web 4.0. In some cases, RIAs can be leveraged to overcome the challenges in developing other kinds of Web-based applications. In other cases, the challenges in the development of RIAs can be overcome by using additional technologies from the Web technology stack. From this perspective, the new trends in the development of RIAs can be identified by analyzing the steps in the Web evolution. This chapter presents these trends, including cloud-based RIAs development and mashups-rich User Interfaces (UIs) development as two easily visible trends related to Web 2.0. Similarly, semantic RIAs, RMAs (Rich Mobile Applications), and context-aware RIAs are some of the academic proposals related to Web 3.0 and Web 4.0 that are discussed in this chapter.

Web 2.0 in Governance

2016 ◽  
pp. 1674-1696
Author(s):  
Lefkothea Spiliotopoulou ◽  
Yannis Charalabidis
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Opinion Mining ◽  
Policy Formulation ◽  
Web Based ◽  
Policy Makers ◽  
Web 3.0 ◽  
Significant Research ◽  
Application Programming ◽  
Programming Interfaces

There has been significant research in the private sector towards systematic exploitation of the emerging Web 2.0/Web 3.0 and social media paradigms. However, not much has been achieved with regards to the embodiment of similar technologies. Currently, governments and organizations are making considerable efforts, trying to enhance citizens' participation in decision-making and policy-formulation processes. This chapter presents a novel policy analysis framework, proposing a Web-based platform that enables publishing content and micro-applications to multiple Web 2.0 social media and collecting citizens' interactions (e.g. comments, ratings) with efficient use of Application Programming Interfaces (APIs) of these media. Citizens' opinions and interactions can then be processed through different techniques or methods (Web analytics, opinion mining, simulation modeling) in order to use the extracted conclusions as support to government decision and policy makers.

The Critical Success Factors of Web-Based Supply Chain Collaboration Adoption

2010 ◽  
pp. 1956-1976
Author(s):  
Saad Ghaleb Yaseen ◽  
Khaled Saleh Al Omoush
Keyword(s):  
Supply Chain ◽  
Critical Success Factors ◽  
Success Factors ◽  
Business Processes ◽  
Supply Chain Collaboration ◽  
Management Support ◽  
Web Based ◽  
Performance Effectiveness ◽  
Critical Success ◽  
And Performance

This chapter aims to identify the Critical Success Factors (CSFs) and outcomes of Web-based Supply Chain Collaboration (SCC). A total of 230 questionnaires were initially distributed to sample respondents of seven manufacturing firms in Jordan that use Web systems to collaborate with supply chain members. The results showed that top management support, IT infrastructure, training and education, business processes reengineering, trust among partners, open information sharing, and performance measurement are critical factors for Web-based SCC implementation success. In addition, this study revealed that Web-based SCC implementation is positively related to supply chain relationship quality, performance effectiveness, and performance efficiency.

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