The main objective of this chapter is to investigate the current trends and future endeavors of mobile commerce in the retail industry in an effort to establish a greater understanding and awareness of the technology, problems, business models, applications and critical success factors it provides to consumer subscribers and business users. Case study is used to illustrate critical success factors for successfully implementing m-commerce in organizations.
The article discusses the concept of "success" in relation to innovative business and its performance. The quantity of innovative projects that can consistently overcome the stages of the innovation process to achieve the desired result is defined. The author presents the results of empirical research of successful and unsuccessful projects of leading Russian innovative companies in various industries, identifies key factors of successful development of new industrial products.
Critical Success Factors of Mobile Commerce Adoption: A Study Based on the System Life Cycle and Diamond Model