Competitive Framing
2014 ◽
Vol 6
(3)
◽
pp. 35-58
◽
Keyword(s):
I present a simple framework for modeling two-firm market competition when consumer choice is “frame-dependent,” and firms use costless “marketing messages” to influence the consumer’s frame. This framework embeds several recent models in the “behavioral industrial organization” literature. I identify a property that consumer choice may satisfy, which extends the concept of Weighted Regularity due to Piccione and Spiegler (2012), and provide a characterization of Nash equilibria under this property. I use this result to analyze the equilibrium interplay between competition and framing in a variety of applications. (JEL D43, D82, M31)
1998 ◽
Vol 28
(1)
◽
pp. 29-46
Keyword(s):
2013 ◽
Vol 798-799
◽
pp. 936-940
2013 ◽
Vol 25
(3)
◽
pp. 311-326
◽
2010 ◽
Vol 121-122
◽
pp. 579-584
2015 ◽
Vol 47
(3)
◽
pp. 259-272
◽