Research on Personalized Recommendation Algorithm Based on Knowledge Graph and User Behavior Information

2021 ◽  
Vol 11 (04) ◽  
pp. 948-961
Author(s):  
静文 程
Author(s):  
Gang Huang ◽  
Man Yuan ◽  
Chun-Sheng Li ◽  
Yong-he Wei

Firstly, this paper designs the process of personalized recommendation method based on knowledge graph, and constructs user interest model. Second, the traditional personalized recommendation algorithms are studied and their advantages and disadvantages are analyzed. Finally, this paper focuses on the combination of knowledge graph and collaborative filtering recommendation algorithm. They are effective to solve the problem where [Formula: see text] value is difficult to be determined in the clustering process of traditional collaborative filtering recommendation algorithm as well as data sparsity and cold start, utilizing the ample semantic relation in knowledge graph. If we use RDF data, which is distributed by the E and P (Exploration and Development) database based on the petroleum E and P, to verify the validity of the algorithm, the result shows that collaborative filtering algorithm based on knowledge graph can build the users’ potential intentions by knowledge graph. It is enlightening to query the information of users. In this way, it expands the mind of users to accomplish the goal of recommendation. In this paper, a collaborative filtering algorithm based on domain knowledge atlas is proposed. By using knowledge graph to effectively classify and describe domain knowledge, the problems are solved including clustering and the cold start in traditional collaborative filtering recommendation algorithm. The better recommendation effect has been achieved.


2021 ◽  
Vol 11 (15) ◽  
pp. 7104
Author(s):  
Xu Yang ◽  
Ziyi Huan ◽  
Yisong Zhai ◽  
Ting Lin

Nowadays, personalized recommendation based on knowledge graphs has become a hot spot for researchers due to its good recommendation effect. In this paper, we researched personalized recommendation based on knowledge graphs. First of all, we study the knowledge graphs’ construction method and complete the construction of the movie knowledge graphs. Furthermore, we use Neo4j graph database to store the movie data and vividly display it. Then, the classical translation model TransE algorithm in knowledge graph representation learning technology is studied in this paper, and we improved the algorithm through a cross-training method by using the information of the neighboring feature structures of the entities in the knowledge graph. Furthermore, the negative sampling process of TransE algorithm is improved. The experimental results show that the improved TransE model can more accurately vectorize entities and relations. Finally, this paper constructs a recommendation model by combining knowledge graphs with ranking learning and neural network. We propose the Bayesian personalized recommendation model based on knowledge graphs (KG-BPR) and the neural network recommendation model based on knowledge graphs(KG-NN). The semantic information of entities and relations in knowledge graphs is embedded into vector space by using improved TransE method, and we compare the results. The item entity vectors containing external knowledge information are integrated into the BPR model and neural network, respectively, which make up for the lack of knowledge information of the item itself. Finally, the experimental analysis is carried out on MovieLens-1M data set. The experimental results show that the two recommendation models proposed in this paper can effectively improve the accuracy, recall, F1 value and MAP value of recommendation.


2014 ◽  
Vol 1044-1045 ◽  
pp. 1484-1488
Author(s):  
Yue Kun Fan ◽  
Xin Ye Li ◽  
Meng Meng Cao

Currently collaborative filtering is widely used in e-commerce, digital libraries and other areas of personalized recommendation service system. Nearest-neighbor algorithm is the earliest proposed and the main collaborative filtering recommendation algorithm, but the data sparsity and cold-start problems seriously affect the recommendation quality. To solve these problems, A collaborative filtering recommendation algorithm based on users' social relationships is proposed. 0n the basis of traditional filtering recommendation technology, it combines with the interested objects of user's social relationship and takes the advantage of the tags to projects marked by users and their interested objects to improve the methods of recommendation. The experimental results of MAE ((Mean Absolute Error)) verify that this method can get better quality of recommendation.


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