scholarly journals Business strategies under the new marketing myopia perspective

2021 ◽  
Vol 15 (1) ◽  
pp. 107-121
Author(s):  
Ana Tereza Freitas Delapedra ◽  
Juliano Domingues da Silva
Keyword(s):  
Customer Orientation ◽  
Multiple Case Study ◽  
Business Strategies ◽  
South American ◽  
Marketing Literature ◽  
Descriptive Research ◽  
Multiple Case

The new marketing myopia portrays companies that focus excessively on the customer, neglecting other stakeholders' demands that can transform the market and lead companies to failure. Although this discussion is present in marketing literature, researchers and marketers miss trails to identify new marketing myopia. This study aims to analyze business strategies under the new marketing myopia perspective. Qualitative and descriptive research was undertaken through a multiple case study of five South American companies acknowledge by Forbes for the customer orientation. This study demonstrates the companies' difficulty to equilibrate customers and other stakeholders’ demands to define their business strategies.

scholarly journals CORPORATE SOCIAL RESPONSIBILITY: A MULTIPLE CASE STUDY OF THE CIVIL CONSTRUCTION INDUSTRY IN THE STATE OF BAHIA, BRAZIL

2020 ◽  
Vol 11 (3) ◽  
pp. 73-82
Author(s):  
Paulo Melo ◽  
Manoel Joaquim F. de Barros ◽  
Edson Jorge M. de Sousa
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Construction Industry ◽  
Multiple Case Study ◽  
Business Environment ◽  
The State ◽  
Business Strategies ◽  
Multiple Case ◽  
Corporate Social

The main aim of this research is to verify the importance of corporate social responsibility (CSR) in the context of the civil construction industry in the State of Bahia. The CSR became relevant as business environment is increasingly more complex and competitive, and society has demanded from organizations concrete actions about issues such as sustainability and social development. Those actions are aligned with the ten principles suggested by the United Nations Global Compact. To carry out this research, a multiple case study strategy was used through interviews with key respondents from six construction companies based in the State of Bahia. The findings showed that CSR is a relevant issue as far as business strategies are concerned for 67% of companies surveyed. Despite the theme is not a consensus, this study showed that several actions have been developed informally related to CSR, especially those linked to the welfare of communities surrounding construction sites and the use of modern technologies that help reducing environmental impact, the management of construction waste (debris).

scholarly journals Business Model Innovation in Airlines

2017 ◽  
Vol 5 (2) ◽  
pp. 184-198 ◽  
Author(s):  
Bruno Alencar Pereira ◽  
Mauro Caetano
Keyword(s):  
Competitive Advantage ◽  
Business Model ◽  
Business Models ◽  
Low Cost ◽  
Multiple Case Study ◽  
Business Model Innovation ◽  
Descriptive Research ◽  
Multiple Case ◽  
Organizational Innovations

The business models innovation in airlines can contribute to the creation of value, competitive advantage and profitability with new possibilities of action. The proposed paper aimed to identify the business models adopted by airlines and identify how the innovation occurs at these organizations. The methodology adopted is characterized as empirical, exploratory and descriptive research by multiple case study with three major Brazilian airlines. The results demonstrate that the search for paradigm breaks, related to the dichotomic traditional models of low-cost and full-service, toward hybrid business models occur linearly, as examples highlighted by companies, in which internal changes in business models are considered major organizational innovations.

Die Problematik der Implementierung von Kinästhetik in Einrichtungen der stationären Langzeitpflege – Eine Multiple Case-Study

Pflege ◽  
2020 ◽  
pp. 1-9
Author(s):  
Carola Maurer ◽  
Heidrun Gattinger ◽  
Hanna Mayer
Keyword(s):  
Multiple Case Study ◽  
Multiple Case

Zusammenfassung. Hintergrund: Einrichtungen der stationären Langzeitpflege investieren seit Jahren Ressourcen in die Entwicklung der Kinästhetikkompetenz der Pflegenden. Aus aktuellen Studien geht hervor, dass die Implementierung, bzw. die nachhaltige Förderung der Kinästhetikkompetenz problematisch ist, vertiefte Erkenntnisse zu den Ursachen fehlen jedoch. Fragestellung: Welche Hemmnisse verhindern eine nachhaltige Implementierung von Kinästhetik in Einrichtungen der stationären Langzeitpflege? Methode: Es wurde eine Multiple Case-Study in drei Einrichtungen der deutschsprachigen Schweiz durchgeführt. Aus leitfadengestützten Interviews und (fallbezogener) Literatur zum externen Kontext wurden in den Within-Case-Analysen die Daten induktiv verdichtet und diese Ergebnisse in der Cross-Case-Synthese miteinander verglichen und abstrahierend zusammengeführt. Ergebnisse: Die Synthese zeigt, dass die Implementierung von Kinästhetik innerhalb der Einrichtung auf drei verschiedenen Ebenen – der Leitungs-, Pflegeteam- und Pflegeperson-Ebene – als auch durch externe Faktoren negativ beeinflusst werden kann. Schlussfolgerungen: In der Pflegepraxis und -wissenschaft sowie im Gesundheitswesen benötigt es ein grundlegendes Verständnis von Kinästhetik und wie dieses im Kontext des professionellen Pflegehandelns einzuordnen ist. Insbesondere Leitungs- und implementierungsverantwortliche Personen müssen mögliche Hemmnisse kennen, um entsprechende Strategien entwickeln zu können.

Creating autonomous learners in the teaching of English as a second language (ESL) in Zimbabwean secondary schools : a reality or a myth?

2020 ◽  
Vol 1 (3) ◽  
pp. 103-132
Author(s):  
Rungamirai Matiure ◽  
Erick Nyoni
Keyword(s):  
Decision Making ◽  
Second Language ◽  
Multiple Case Study ◽  
Document Analysis ◽  
Learner Autonomy ◽  
Case Study Design ◽  
Midlands Province ◽  
Multiple Case ◽  
Comprehensive Framework

This study explored the utility of the learner autonomy concept in the Zimbabwean O Level English as a Second Language (ESL) classroom focusing on three Gweru urban high schools of the Midlands Province. The researchers intended to establish whether learner autonomy was a reality or just a myth in Zimbabwean classrooms. A qualitative multiple case study design was applied focusing on teaching strategies, availability of resources, challenges faced and ways of optimising it. Questionnaires and document analysis were used for data collection. The findings revealed that the concept did not manifest in explicit terms, the learners did not participate in decision making, and the teachers were not adequately prepared to administer autonomous processes with students. For it to be a reality, the Education Ministry is recommended to establish a comprehensive framework of how autonomous learning should be implemented. Teacher training should explicitly focus on how to develop autonomous learners. Teachers ought to be flexible enough to accommodate learners' contributions towards their learning.

Co-constructing engagement in pediatric rehabilitation: a multiple case study approach

2021 ◽  
pp. 1-12
Author(s):  
Gillian King ◽  
Lisa A. Chiarello ◽  
Michelle Phoenix ◽  
Rachel D’Arrigo ◽  
Madhu Pinto
Keyword(s):  
Multiple Case Study ◽  
Case Study Approach ◽  
Pediatric Rehabilitation ◽  
Study Approach ◽  
Multiple Case
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