A Dynamic Clustering Approach to Data-Driven Assortment Personalization

Author(s):  
Fernando Bernstein ◽  
Sajad Modaresi ◽  
Denis Sauré
2019 ◽  
Author(s):  
Taylor Bolt ◽  
Jason S. Nomi ◽  
Rachel Arens ◽  
Shruti G. Vij ◽  
Michael Riedel ◽  
...  

AbstractThe growing literature reporting results of cognitive-neural mappings has increased calls for an adequate organizing ontology, or taxonomy, of these mappings. This enterprise is non-trivial, as relevant dimensions that might contribute to such an ontology are not yet agreed upon. We propose that any candidate dimensions should be evaluated on their ability to explain observed differences in functional neuroimaging activation patterns. In this study, we use a large sample of task-based functional magnetic resonance imaging (task-fMRI) results and a data-driven strategy to identify these dimensions. First, using a data-driven dimension reduction approach and multivariate distance matrix regression (MDMR), we quantify the variance among activation maps that is explained by existing ontological dimensions. We find that ‘task paradigm’ categories explain the most variance among task-activation maps than other dimensions, including latent cognitive categories. Surprisingly, ‘study ID’, or the study from which each activation map was reported, explained close to 50% of the variance in activation patterns. Using a clustering approach that allows for overlapping clusters, we derived data-driven latent activation states, associated with re-occurring configurations of the canonical fronto-parietal/salience, sensory-motor, and default mode network activation patterns. Importantly, with only four data-driven latent dimensions, one can explain greater variance among activation maps than all conventional ontological dimensions combined. These latent dimensions may inform a data-driven cognitive ontology, and suggest that current descriptions of cognitive processes and the tasks used to elicit them do not accurately reflect activation patterns commonly observed in the human brain.


2020 ◽  
Vol 62 ◽  
pp. 102372 ◽  
Author(s):  
Md Arafatur Rahman ◽  
Nafees Zaman ◽  
A. Taufiq Asyhari ◽  
Fadi Al-Turjman ◽  
Md. Zakirul Alam Bhuiyan ◽  
...  

Designs ◽  
2020 ◽  
Vol 4 (3) ◽  
pp. 29
Author(s):  
Juliana Alvarez ◽  
Pierre-Majorique Léger ◽  
Marc Fredette ◽  
Shang-Lin Chen ◽  
Benjamin Maunier ◽  
...  

Design is about understanding the system and its users. Although User Experience (UX) research methodologies aim to explain the benefits of a holistic measurement approach including explicit (e.g., self-reported) and implicit (e.g., automatic and unconscious biophysiological reactions) data to better understand the global user experience, most of the personas and customer journey maps (CJM) seen in the literature and practice are mainly based on perceived and self-reported users’ responses. This paper aims to answer a call for research by proposing an experimental design based on the collection of both explicit and implicit data in the context of an authentic user experience. Using an inductive clustering approach, we develop a data driven CJM that helps understand, visualize, and communicate insights based on both data typologies. This novel tool enables the design development team the possibility of acquiring a broad portrait of both experienced (implicit) and perceived (explicit) users’ experiences.


IEEE Access ◽  
2017 ◽  
Vol 5 ◽  
pp. 26512-26520 ◽  
Author(s):  
Jian Hou ◽  
Bing Xiao

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