scholarly journals Persuasion Through Selective Disclosure: Implications for Marketing, Campaigning, and Privacy Regulation

2020 ◽  
Vol 66 (11) ◽  
pp. 4958-4979 ◽  
Author(s):  
Florian Hoffmann ◽  
Roman Inderst ◽  
Marco Ottaviani
Keyword(s):  
Business Strategy ◽  
Personal Information ◽  
Asymmetric Competition ◽  
Privacy Regulation ◽  
Privacy Laws ◽  
Price Discriminate ◽  
Selective Disclosure ◽  
Normative Implications

This paper models how firms or political campaigners (senders) persuade consumers and voters (receivers) by selectively disclosing information about their offering depending on individual receivers' preferences and orientations. We derive positive and normative implications depending on the extent of competition among senders, whether receivers are wary of senders collecting personalized data, and whether firms are able to personalize prices. We show how both senders and receivers can benefit from selective disclosure. Privacy laws requiring senders to obtain consent to acquire personal information that enables such selective disclosure increases receiver welfare if and only if there is little or asymmetric competition among senders, if receivers are unwary, and if firms can price discriminate. This paper has been accepted by Joshua Gans, business strategy.

Consumer Consent and Firm Targeting After GDPR: The Case of a Large Telecom Provider

2021 ◽  
Author(s):  
Miguel Godinho de Matos ◽  
Idris Adjerid
Keyword(s):  
Firm Behavior ◽  
Personal Information ◽  
Data Types ◽  
Privacy Regulation ◽  
General Data Protection Regulation ◽  
Consumer Privacy ◽  
General Data ◽  
Targeted Marketing ◽  
Dramatic Shift ◽  
Lock In

The general data protection regulation (GDPR) represents a dramatic shift in global privacy regulation. We focus on GDPR’s enhanced consumer consent requirements that aim to provide transparent and active elicitation of data allowances. We evaluate the effect of enhanced consent on consumer opt-in behavior and on firm behavior and outcomes after consent is solicited. Utilizing an experiment at a large telecommunications provider with operations in Europe, we find that opt-in for different data types and uses increased once GDPR-compliant consent was elicited. However, consumers did not uniformly increase data allowances and continued to generally restrict permissions for more sensitive or tangential uses of their personal information. We also find that sales, the efficacy of marketing communications, and contractual lock-in increased after consumers provided new data allowances. Additional analysis suggests that these gains to the firm emerged because new data allowances enabled them to increase their use of targeted marketing for households that were amenable to these marketing efforts. These results have significant implications for firms and policymakers and suggest that enhanced consent provided via GDPR may be effective for increasing consumer privacy protection while also allowing firms reliant on consumers’ personal information to improve outcomes. This paper was accepted by Chris Forman, information systems.

Information Privacy

2013 ◽  
pp. 52-69
Author(s):  
Garry L. White ◽  
Francis A. Méndez Mediavilla ◽  
Jaymeen R. Shah
Keyword(s):  
Personal Information ◽  
The United States ◽  
Information Privacy ◽  
Multinational Companies ◽  
Privacy Policies ◽  
Corporate Managers ◽  
Secondary Use ◽  
Privacy Laws ◽  
Foreign Countries ◽  
Corporate Information

In the Web dependent world, companies must respect and protect individuals’ information privacy. Companies develop and implement corporate information privacy policies to comply with the domestic and international information privacy laws and regulations. This paper investigates: (a) the approach used by multinational and domestic companies to develop and implement corporate information privacy policies; and (b) the perception of corporate managers/professionals toward information privacy legislation and secondary use of personally identifiable information (PII) that organizations collect. A survey was conducted to collect data from corporate CEOs, managers, and technical professionals of national and multinational companies. Findings indicate the following: 1) Views regarding the practicality and effectiveness of information privacy legislations are similar for respondents from the national and multinational companies. 2) Respondents are undecided about whether the privacy laws of the United States and foreign countries are equally restrictive. 3) Multinational companies do not favor developing and implementing uniform information privacy policies or different information privacy policies across countries of operations. 4) Respondents strongly agreed that unauthorized secondary use of personal information is unacceptable.

Privacy and Identity in a Networked World

2011 ◽  
pp. 1-18 ◽  
Author(s):  
Bradley T. Tennis
Keyword(s):  
Social Interaction ◽  
Information Technologies ◽  
Personal Information ◽  
Information Age ◽  
Professional Lives ◽  
Digital Information ◽  
Ordinary People ◽  
Public And Private ◽  
Privacy Law ◽  
Privacy Laws

Digital information technologies have opened up fantastic new opportunities for ordinary people to both stand atop a virtual soapbox and reach millions and to participate in new forums for social interaction. However, as users conduct more and more of their personal and professional lives online, the distinction between public and private that has underlain the development of privacy law to date has begun to blur. While some traditional regulatory tools have proven adaptable, the ever increasing ability to collect and analyze that electronic information suggests that the assumptions and policy considerations underlying privacy laws must be reexamined. Old dividing lines between public and private forums cannot be readily transported into the digital realm. Instead, privacy regulations in the information age should protect the ability for users of online services to control the dissemination of their personal information and compartmentalize different aspects of their online conduct.

Analysis of the US Privacy Model

2021 ◽  
pp. 1818-1825
Author(s):  
Francisco García Martínez
Keyword(s):  
Data Privacy ◽  
Personal Information ◽  
National Level ◽  
The United States ◽  
The European Union ◽  
General Data Protection Regulation ◽  
Privacy Laws ◽  
The Us ◽  
General Data ◽  
State Of Art

The creation of the General Data Protection Regulation (GDPR) constituted an enormous advance in data privacy, empowering the online consumers, who were doomed to the complete loss of control of their personal information. Although it may first seem that it only affects companies within the European Union, the regulation clearly states that every company who has businesses in the EU must be compliant with the GDPR. Other non-EU countries, like the United States, have seen the benefits of the GDPR and are already developing their own privacy laws. In this article, the most important updates introduced by the GDPR concerning US corporations will be discussed, as well as how American companies can become compliant with the regulation. Besides, a comparison between the GDPR and the state of art of privacy in the US will be presented, highlighting similarities and disparities at the national level and in states of particular interest.

Analysis of the US Privacy Model

2019 ◽  
Vol 3 (1) ◽  
pp. 43-52
Author(s):  
Francisco García Martínez
Keyword(s):  
Data Privacy ◽  
Personal Information ◽  
National Level ◽  
The United States ◽  
The European Union ◽  
General Data Protection Regulation ◽  
Privacy Laws ◽  
The Us ◽  
General Data ◽  
The Eu

The creation of the General Data Protection Regulation (GDPR) constituted an enormous advance in data privacy, empowering the online consumers, who were doomed to the complete loss of control of their personal information. Although it may first seem that it only affects companies within the European Union, the regulation clearly states that every company who has businesses in the EU must be compliant with the GDPR. Other non-EU countries, like the United States, have seen the benefits of the GDPR and are already developing their own privacy laws. In this article, the most important updates introduced by the GDPR concerning US corporations will be discussed, as well as how American companies can become compliant with the regulation. Besides, a comparison between the GDPR and the state of art of privacy in the US will be presented, highlighting similarities and disparities at the national level and in states of particular interest.

Theory and Application of the Privacy Regulation Model

2008 ◽  
pp. 863-876 ◽  
Author(s):  
Jaakko T. Lehikoinen
Keyword(s):  
Personal Information ◽  
User Acceptance ◽  
Mobile Technologies ◽  
Management Model ◽  
Privacy Management ◽  
Privacy Regulation ◽  
Regulation Model ◽  
New Applications ◽  
Awareness System ◽  
Information Mobility

Privacy is one of the most essential topics to be investigated when assessing user acceptance of new applications and services enabling disclosure of personal information. Mobility increases the demand on taking privacy into consideration when designing and developing these kinds of systems. This chapter presents a privacy management model, which facilitates evaluation of privacy aspects of communication technology. The applicability of the model is tested in a field trial that was carried out to assess user acceptance of a mobile social awareness system. Gathered evidence shows that the model helps researchers and designers to deal with privacy aspects of mobile technologies.

Industry Unbound

2021 ◽  
Author(s):  
Ari Ezra Waldman
Keyword(s):  
Personal Information ◽  
Corporate Strategies ◽  
Privacy Law ◽  
Privacy Laws ◽  
The Law

In Industry Unbound, Ari Ezra Waldman exposes precisely how the tech industry conducts its ongoing crusade to undermine our privacy. With research based on interviews with scores of tech employees and internal documents outlining corporate strategies, Waldman reveals that companies don't just lobby against privacy law; they also manipulate how we think about privacy, how their employees approach their work, and how they weaken the law to make data-extractive products the norm. In contrast to those who claim that privacy law is getting stronger, Waldman shows why recent shifts in privacy law are precisely the kinds of changes that corporations want and how even those who think of themselves as privacy advocates often unwittingly facilitate corporate malfeasance. This powerful account should be ready by anyone who wants to understand why privacy laws are not working and how corporations trap us into giving up our personal information.

scholarly journals General-Purpose Privacy Regulation and Translational Genomics

2020 ◽  
Vol 48 (1) ◽  
pp. 142-150
Author(s):  
William McGeveran ◽  
Caroline Schmitz
Keyword(s):  
Genetic Data ◽  
General Purpose ◽  
Genetic Privacy ◽  
Privacy Regulation ◽  
Translational Genomics ◽  
Privacy Law ◽  
Privacy Laws ◽  
New Generation

At one time, specialized health privacy laws represented the bulk of the rules regulating genetic privacy, Today, however, as both the field of genomics and the content of privacy law change rapidly, a new generation of general-purpose privacy laws may impose new restrictions on collection, storage, and disclosure of genetic data. This article surveys these laws and considers implications.

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