Is There Any Ethical and Moral Consideration in the Theory and Practice of Global Business Social Darwinism?

2002 ◽  
Vol 6 (3-4) ◽  
pp. 123-143
Author(s):  
Kamal Dean Parhizgar
Keyword(s):  
Theory And Practice ◽  
Social Darwinism ◽  
Moral Consideration ◽  
Global Business

scholarly journals Humanizing Stakeholders by Rethinking Business

2021 ◽  
Vol 12 ◽  
Author(s):  
Katinka J. P. Quintelier ◽  
Joeri van Hugten ◽  
Bidhan L. Parmar ◽  
Inge M. Brokerhof
Keyword(s):  
Labor Unions ◽  
Moral Community ◽  
Theory And Practice ◽  
Moral Consideration ◽  
Causal Relationships ◽  
Stakeholder Orientation ◽  
Current Business ◽  
Business Orientation

Can business humanize its stakeholders? And if so, how does this relate to moral consideration for stakeholders? In this paper we compare two business orientations that are relevant for current business theory and practice: a stakeholder orientation and a profit orientation. We empirically investigate the causal relationships between business orientation, humanization, and moral consideration. We report the results of six experiments, making use of different operationalizations of a stakeholder and profit orientation, different stakeholders (employees, suppliers, labor unions), and different participant samples. Our findings support the prediction that individual stakeholders observing a stakeholder-oriented firm see the firm’s other stakeholders as more human than individual stakeholders observing a profit-oriented firm. This humanization, in turn, increases individual stakeholders’ moral consideration for the firm’s other stakeholders. Our findings underscore the importance of humanization for stakeholders’ moral consideration for each other. This paper contributes to a deeper understanding of the firm as a moral community of stakeholders. Specifically, we move away from a focus on managers, and how they can make business more moral. Instead we direct attention to (other) stakeholders, and how business can make these stakeholders more moral.

Leadership in the Digital Age

2021 ◽  
pp. 1-25
Author(s):  
Peter A.C. Smith ◽  
Tom Cockburn
Keyword(s):  
Financial Crisis ◽  
Dynamic Models ◽  
Global Financial Crisis ◽  
Digital Age ◽  
Theory And Practice ◽  
Global Business ◽  
Leadership And Management

This chapter introduces the scope and focus of the new book. The reader is briefly introduced to the definitions and debates about leadership and management boundaries, differences, and overlapping responsibilities in the digital age. Drawing on both theory and practice, current issues and topics are covered in depth, providing an introduction and overview of perceptible trends and scenarios relevant to the current post-global financial crisis (GFC) and the emergent IR4.0 leadership outlook for global business. The editors then provide an outline and overview of the chapters, topics, and themes of each chapter and a coherent rationale for this new book as developing discussions and research from our first book in the series, “Dynamic Models of Leadership for Global Business: Enhancing Digitally Connected Environments.”

scholarly journals GAMBARAN KEPRIBADIAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BEDAK TABUR PIXY DI INDONESIA

2018 ◽  
Vol 3 (3) ◽  
pp. 67-78
Author(s):  
Diana Ani Kartika ◽  
Ratih Hurriyati ◽  
Girang Razati
Keyword(s):  
Consumer Behaviour ◽  
Brand Management ◽  
Brand Personality ◽  
Marketing Research ◽  
Sales Promotion ◽  
Theory And Practice ◽  
Marketing Management ◽  
Survey Method ◽  
Global Business ◽  
Employer Brand

Purpose - The purpose of this study is to see the descriptionof the level ofbrand personality,andpurchase decision in consumers of Pixy powder in Indonesia. Design/methodology/approachh - The design of this study was cross sectional method. This research uses descriptive approach with explanatory survey method. The nurses analysis unit is 130 people. Data collection using questionnaire. The analysis technique used is descriptive technique by using frequency distributionFindings - Based on the results of the research using descriptive analysis, the results obtained that brand personality in the high category, and purchase decision in the good category.Originality/value -  The differences in this study located on an object research , time research , a measuring instrument , literature that used , the theory that is used and the results of the study.Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 347.Al-rasyid, H. (1994). Teknik Penarikan Sampel dan Penyusunan Skala. Bandung: Universitas Padjajaran.Arora, S., Neha. (2016). Determinants of Customer-based Brand Equity: A Study of Public and Private Banks. Global Business Review, 17(4), 905–920. Retrieved from http://doi.org/10.1177/0972150916645693Blackwell, R. D. (2005). Consumer Behaviour. Mason: Permissions Department.Buchari Alma. (2008). Mnajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.Cravens, Piercy. (2013). Strategic Marketing (10th ed.) (10th ed). New York: Mc Graw Hil.Dirgantari, P. D. (2016). PERANAN BAURAN PEMASARAN JASA PENDIDIKAN TERHADAP UPAYA MENINGKATKAN EKUITAS MEREK BERBASIS PELANGGAN PERGURUAN TINGGI (STUDI PADA PERGURUAN TINGGI DI JAWA BARAT). Jurnal Pendidikan Manajemen Bisnis, 11, 22–31.Guthrie, M., Hye-shin, K., Jaehee, J. (2007). The effects of facial image andcosmetic usage on perceptions ofbrand personality. Journal of Fashion Marketing and Management, 12(2), 164–181. http://doi.org/10.1108/13612020810874863Hawkins, D. I. (2010). Building Marketing Strategy Consumer Behavior.Heding, T., Knudtzen, C. F., Bjerre, M. (2009). Brand Management.Hegner, S. M., Jevons, C., Hegner, S. M., Jevons, C. (2016). Brand trust : a cross-national validation in Germany , India , and South Africa. http://doi.org/10.1108/JPBM-02-2015-0814Karjaluoto, H., Munnukka, J., Salmi, M. (2016). Article information : Journal of Service Theory and Practice, 26(1).Kartajaya, H. (2010). Perjalanan Pemikiran Konsep Pemasaran Hermawan Kertajaya. Jakarta: Penerbit Erlangga.Keller, K. L. (2013). Strategic Brand Management (4th ed.). England: Pearson Education Inc. Retrieved from  http://doi.org/10.2307/1252315Keller, K. L., Kotler, P. (2016). Marketing Management (15e ed.). England: Pearson Education Limited.Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. (2012). Marketing management. England: Pearson Education Limited.Kotler, P., Keller, K. L. (n.d.). Marketing Management.Kwong, M. Z., Candinegara, I. (2014). elationship between Brand Experience , Brand Personality , Consumer Satisfaction , and Consumer Loyalty of DSSMF Brand. iBuss Management, 2(2), 89–98.Laios, L. G., Moschuris, S. J. (2015). The influence of enterprise type on the purchasing decision process. International Journal of Operations Production Management.Lamb, C. W., Hair, J. F. (2011). Marketing.Malhotra, N. K. (2010). Marketing Research (6th ed.). United States of America.Mulyadi, H., Saktiawati, D. (2008). Pengaruh Brand Personality terhadap Loyalitas Pelanggan Sampo Sunsilk. Jurnal Pendidikan Manajemen Bisnis, 7.Noel, H. (2009). Consumer behaviour. Switzerland: AVA Publishing SA.Orozoco-Gomez, M., Toldos-Romeo Ma, M. de l P. (2015). Brand personality and purchase intention, 27(5), 462–467. http://doi.org/10.1108/EBR-03-2013-0046Peter, J. P., Jerry, C. O. (2008). Consumer Behaviour perilaku konsumen dan strtegi pemasaran. Jakarta: Erlangga.Rampl, L. V., Kenning, P. (2014). Employer brand trust and affect : linking brand personality to employer brand attractiveness. http://doi.org/http://doi.org/10.1108/EJM-02-2012-0113Ratih, H., Irna, W. (2008). pengaruh pemasaran eksperiensial terhadp retensi pelanggan pada pengunjung resort spa kampung sampireun garut. Jurnal Pendidikan Manajemen Bisnis, 7, 1–19.Razati, G., Ruhimat, R. (2008). pengaruh sales promotion terhadap keputusan pengguna kartu kredit bni. Pendidikan Manajemen Bisnis, 7.Sangadji, E. M., Sopiah. (2013). Perilaku Konsumen Pendekatan Praktis Disertai Himpunan Jurnal Penelitan. Yogyakarta: Andi offset.Schiffman, L. ., Kanuk, L. L. (2007). Consumer Behaviour. New Jersey: Pearson Prestice Hall.Solomon, M. R., Bamossy, G., Askegaard, S., Hogg, M. K. (2013). Consumer Behaviour.Sugiyono. (2010). Metode Penelitian Bisnis. Bandung: Alfabetha.Suharno. (2010). Marketing in Practice (edisi pert). Yogyakarta: Graha Ilmu.Surakhmad, W. (2004). Pengantar Penelitian Ilmiah Dasar Metode Teknik. Bandung: Tarsito.Utama, D. H., Amelia, F. (2009). ENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN PELANGGAN PRODUK TEH CELUP SOSRO DAN 2 TANG (Survei Pada Pelanggan Teh Celup di Griya Pahlawan dan Giant Pasteur Bandung). Urnal Pendidikan Manajemen Bisnis, 8(30-40).Yin, C., Mansori, S. (2016). Factor that influences consumers ’ brand loyalty towards cosmetic products. Journal of Marketing Management and Customer Behavior, 1, 12–29.

scholarly journals Multinational Corporations’ International Marketing in the Focus of Global Regionalization Process

2020 ◽  
Vol 3 (4) ◽  
pp. 188-210
Author(s):  
Sviatoslav Zhukov ◽  
Olesia Diugowanets
Keyword(s):  
Marketing Strategy ◽  
Multinational Corporations ◽  
International Marketing ◽  
Generalize Theory ◽  
Main Tool ◽  
Theory And Practice ◽  
Production Costs ◽  
Global Business ◽  
Global Marketing ◽  
Modern Development

Modern international economic relations are characterized by active integration, internationalization and globalization. All of them affect the political, economic, social and cultural aspects of people's lives in different countries, as well as the scientific and technological development of national economies. The prospects for expanding the scale of production and markets with a lifelong problem of resource provision remain important. The latter affects the intensification of competition among multinational corporations, the main tool of which is to reduce production costs by moving production to countries with the necessary resources and cheap labour. This leads to the expansion of the TNCs’ network in the world market and encourages adaptability to national markets, and will ensure the sale of products and profits. A decisive place in the TNCs’ activities belongs to the use of international marketing based on the opposite processes, e.g. globalization and regionalization. The purpose of the article is to generalize theory and practice, identify trends and establish interdependencies among the processes of globalization, regionalization and the use of types of TNCs’ international marketing. The research used such methods as general, materialistic, comparative, the method of comparative analysis, the method of displaying research results in graphical and tabular form, system approach, analysis, synthesis, induction, deduction, abstraction, modelling, and comparison. As a result, the modern development of globalization, regionalization and their hybrid known as global regionalization (glocalization) is studied; the reasons and preconditions of changes in the TNCs’ strategic orientation in the context of current trends in the process of global regionalization are identified; the directions of reorientation of the TNCs’ international marketing strategy from local marketing to global marketing are determined; the use of such types of international marketing as cascade, global and transnational, is characterized and substantiated. The study came to the following conclusions: a modern positive phenomenon in the TNCs’ development is international marketing in the context of global regionalization, as an effective and promising hybrid of two modern trends of globalization and localization (regionalization); TNCs should reorient from a global business strategy to a transnational one, adhering to the principle of "global and local thinking", using international marketing, adhering to a global marketing strategy; studies of cascade, global and transnational types of international marketing have shown significant differences in cascade and global types of marketing, and transnational marketing is characterized by mediocrity of most indicators, which indicates the rationality of its use.

Leadership in the Digital Age

2014 ◽  
pp. 1-18
Author(s):  
Peter A. C. Smith ◽  
Tom Cockburn
Keyword(s):  
Financial Crisis ◽  
Dynamic Models ◽  
Global Financial Crisis ◽  
Digital Age ◽  
Theory And Practice ◽  
Global Business ◽  
Leadership And Management

This chapter introduces the scope and focus of the new book. The reader is briefly introduced to the definitions and debates about leadership and management boundaries, differences, and overlapping responsibilities in the digital age. Drawing on both theory and practice, current issues and topics are covered in-depth, providing an introduction and overview of perceptible trends and scenarios relevant to the current post-Global Financial Crisis (GFC) leadership outlook for global business. The editors then provide an outline and overview of the chapters, topics, and themes of each chapter and a coherent rationale for this new book as developing discussions and research from their first book, Dynamic Models of Leadership for Global Business: Enhancing Digitally Connected Environments.

Leadership in the Digital Age

2016 ◽  
pp. 1-20
Author(s):  
Tom Cockburn ◽  
Peter A. C. Smith
Keyword(s):  
Financial Crisis ◽  
Dynamic Models ◽  
Global Financial Crisis ◽  
Digital Age ◽  
Theory And Practice ◽  
Global Business ◽  
Leadership And Management

This chapter introduces the scope and focus of the new book. The reader is briefly introduced to the definitions and debates about leadership and management boundaries, differences, and overlapping responsibilities in the digital age. Drawing on both theory and practice, current issues and topics are covered in depth, providing an introduction and overview of perceptible trends and scenarios relevant to the current post-Global Financial Crisis (GFC) leadership outlook for global business. The authors then provide an outline and overview of the topics and themes of each chapter and a coherent rationale for developing discussions and research from our first book “Dynamic Models of Leadership for Global Business: Enhancing digitally connected environments”.

Sharing economy disrupting aviation: travelers’ willingness to pay

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sabine Sarlay ◽  
Barbara Neuhofer
Keyword(s):  
Willingness To Pay ◽  
Design Methodology ◽  
Sampling Method ◽  
Sharing Economy ◽  
Tourism Industry ◽  
Theory And Practice ◽  
Global Business ◽  
Content Type ◽  
Customer Segment ◽  
Leisure Travelers

Purpose The sharing economy (SE) has transformed the tourism industry and continues to disrupt multiple sectors in the global business landscape. This paper aims to investigate the potential of the SE entering the aviation sector and examines travelers’ willingness to pay (WTP) a premium for shared private air travel. Design/methodology/approach The context for the empirical study was the platform JetSmarter, one of the emerging SE platforms in the private aviation sector. A quantitative survey with a random sampling method was adopted to measure customers’ WTP premium prices. Findings The results reveal a glaring interest of commercial air travelers in flying on a shared, private aircraft and show significant differences in the WTP for private aviation. The findings highlight a difference of WTP between customer segments, including Northern American and European customers, as well as business and leisure travelers. Originality/value The study makes a three-fold contribution to theory and practice. First, it bridges SE literature and the WTP construct, and with that, expands the understanding of pricing behaviors in a SE context. For tourism businesses, the study is valuable in that it offers concrete pricing suggestions for SE services when aimed at a premium rather than a budget customer segment. Third, the study is novel in that it taps into the aviation sector as a subsector of the SE ecosystem and offers critical implications suggesting the potential of the SE disrupting traditional aviation businesses.

Dialectics – a commentary to Singer: “Global business and the dialectic”

2002 ◽  
Vol 21 (4) ◽  
pp. 267-269
Author(s):  
Asger Sørensen
Keyword(s):  
Business Strategy ◽  
Point Of View ◽  
Theory And Practice ◽  
Global Business ◽  
Nature And Culture ◽  
Dialectical Reasoning ◽  
Guilt By Association

Alan Singer makes a case for the relevance of dialectical reasoning and understanding in business strategy, politics and especially in ecology. He argues that dialectics is the optimal way to handle conceptually tensions, paradoxes, dilemmas and contradictions, and that dialectics has been ignored mainly as a result of “guilt by association”, i.e., because of its linkages to totalitarianism and anti-capitalism. He also makes a case for philosophy informing strategy, and this is what I will attempt to do in the following comments, first, by focusing on the concept of dialectics as seen from a philosophical point of view, second, by trying to show some of the tensions in the concept as employed by Singer, and finally by sketching some implications in relation to politics and strategy. In doing this, I will distinguish between various types of dialectics, which differ in relation to method and theory, epistemology and ontology, nature and culture, and theory and practice.

Internalising and internationalising country specific CSR practices of a Japanese multinational company

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chamila R. Perera ◽  
Chandana R. Hewege
Keyword(s):  
Multinational Firms ◽  
Single Case ◽  
Real Life ◽  
Theory And Practice ◽  
Multinational Firm ◽  
Global Business ◽  
Content Type ◽  
Business Context ◽  
Study Approach ◽  
Country Specific

Purpose Applying mainstream, Western-centric corporate social responsibility (CSR) theory to make sense of CSR practices of multinational firms of non-Western origin seems to be problematic for CSR theory and practice. The purpose of this study is to critically analyse the CSR integration journey of a Japanese multinational firm with a view to understanding CSR integration in a global business context. Design/methodology/approach This study used a qualitative research method using a single case study approach to investigate a contemporary phenomenon within its real-life context. A theoretical lens of seven patterns of CSR integration interwoven with Japanese and mainstream CSR discourses is used to make sense of internalisation and internationalisation process. Findings Main findings are presented under four themes: product harm crisis as a call for CSR, CSR governance and bottom up initiatives, recycling oriented CSR and product designing, co-existing Japanese CSR in the global marketplace. An external misfit of a firm’s practice in the domestic market can lead to internalising country-specific CSR through CSR integration resulting in successful internationalisation of country-specific CSR practices. Research limitations/implications Country-specific CSR integration follows context-specific routines and practices; this process can be shaped and reshaped by the prevailing international CSR discourse due to internationalisation of a firm’s operation. Originality/value Although CSR is viewed as a fundamental strategic priority driving firms to focus on shared value-creating products and services, how best a firm can integrate CSR into an existing business model is unclear. This gap is addressed in this current study.

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