How Genuino Applies Blockchain Technology in the Collectibles Industry

This chapter analyses the blockchain implemented by Genuino in the collectibles industry. Since collectibles are subject to high risk of counterfeiting and fake replications, blockchain technology can help substantially to ensure transparency, originality, ownership, and data security and protection. Two methods to use blockchain in the industry seem to be the most widespread today: creating digital native collectibles on blockchain and transposing physical objects into the blockchain by creating digital twins. By using blockchain, new consumer clusters emerge, highlighting the need to modernize both the traditional economies and the current business models.

Covid-19 Pandemic: Financial Impact and Intention to Stay in Current Business of Sabah Tamu Operators

In Sabah, Malaysia, a traditional market known as Tamu (means meeting) acts as a hub for local business activity, especially indigenous people. This paper presents an exploratory study whose goal is to investigate the Covid-19 pandemic financial impact and intention to stay in the current business of Tamu operators. Using purposive and snowballing sampling, survey data were collected from 125 Tamu business operators in Sabah. Among the respondents, 61.6 percent indicated Tamu business as their primary income and main entrepreneurial platform. The Covid-19 pandemic Movement Control Order (MCO) enforcement resulted in the Tamu entrepreneurs experiencing 34.2 percent decrease in weekly sales revenue and a 25.7 percent reduction in weekly gross profit. Furthermore, the overall mean score for the Tamu operators' intention to remain in the Tamu business is high at 4.37 based on 5-point likert scale. Thus, the Sabah Tamu operators are more likely to sustain their Tamu business despite the adverse financial impact of the Covid-19 MCO enforcement. This study outcome may guide the relevant government agencies to mitigate the financial impact by formulating and implementing appropriate policies and support programs specifically targeted for the Tamu business operators, who are mostly informal entrepreneurs.

Humanizing Stakeholders by Rethinking Business

Can business humanize its stakeholders? And if so, how does this relate to moral consideration for stakeholders? In this paper we compare two business orientations that are relevant for current business theory and practice: a stakeholder orientation and a profit orientation. We empirically investigate the causal relationships between business orientation, humanization, and moral consideration. We report the results of six experiments, making use of different operationalizations of a stakeholder and profit orientation, different stakeholders (employees, suppliers, labor unions), and different participant samples. Our findings support the prediction that individual stakeholders observing a stakeholder-oriented firm see the firm’s other stakeholders as more human than individual stakeholders observing a profit-oriented firm. This humanization, in turn, increases individual stakeholders’ moral consideration for the firm’s other stakeholders. Our findings underscore the importance of humanization for stakeholders’ moral consideration for each other. This paper contributes to a deeper understanding of the firm as a moral community of stakeholders. Specifically, we move away from a focus on managers, and how they can make business more moral. Instead we direct attention to (other) stakeholders, and how business can make these stakeholders more moral.

The semiconducting principle of monetary and environmental values exchange

This short article represents the first attempt to define a new core cultural value that will enable engaging the business sector in humankind’s mission to heal nature. First, I start with defining the problem of the current business culture and the extant thinking on how to solve environmental problems, which I called “the eco-deficit culture.” Then, I present a solution to this problem by formulating the “semiconducting principle” of monetary and environmental values exchange, which I believe can generate “an eco-surplus business culture.” This work adds one new element, the eleventh cultural value, to the ten core values of progressive cultures postulated by Harrison (2000).

The Business of Journalism and Studying the Journalism Business

This chapter challenges the conventional assumption that journalism can be saved through a singular business model. We argue, using examples from the United States, that scholars and journalists need to be more holistically engaged with the economics of media more generally, and different types of journalism beyond newspaper and digital-first outlets. Second, scholars and journalists need to be more intellectually honest about their aims in conducting this research: Is research on news business models aimed at propping up corporate-funded journalism? What is the purpose of critiquing current business models, and are the solutions proposed really tenable or equitable within current political and social landscapes? Third, universities should consider their strengths and limitations in serving as potential “bubbles” for innovation, experimentation, and insulation from commercial pressures.

Positioning dan Penentuan Inisiatif Strategi PT. WDJR Menggunakan Analisis SWOT

Banyak perusahaan melakukan analisis bisnis strategi untuk mengetahui posisi perusahaan ada di posisi mana sehingga perusahaan bisa mengambil strategi yang tepat dalam persaingan bisnis. Penelitian ini bertujuan untuk mengetahui posisi strategi PT. WDJR dan menyarankan strategi terbaik. Analisis SWOT di PT. WDJR belum pernah dilakukan dan dipublikasikan sehingga hasil penilitian ini sangat baik untuk direkomendasikan demi kemajuan perusahaan dan ilmu pengetahuan. Penelitian kualitatif ini dilakukan dengan mendistribusikan kuesioner kepada para pimpinan perusahaan untuk mengetahui aspek internal dan eksternal perusahaan. Selanjutnya data diolah dan dipetakan kedalam grafik SWOT. Hasil penelitian menunjukan bahwa PT. WDJR ada di posisi kwadran satu pertumbuhan dan strategi yang cocok untuk perusahaan adalah startegi agresif meliputi melakukan penetrasi dan pengembangan pasar serta melakukan pengembangan dan inovasi produk supaya perusahaan bisa berlangsung untuk jangak panjang (sustain). Companies have done performance analysis to understand position of their business, this is very important for company to address the correct business strategy to win competition. This research aim to understand business strategy had done by PT. WDJR and suggest the best strategy based on company position. There is no such similar research has done in this company so this result will definitely contribute positively to the company and science. This qualitative research done with questioners distributed and collected from managerial level to collect internal and external aspects which contributes to the company. Data then analyzed and mapped to the SWOT graph. This research show that PT. WDJR stayed in quadrant number one is growth. The business strategy suitable for this position is to strongly develop and penetrate market by doing development and innovation to win the business competition. This research result imply to the company to sharpen their current business strategy for sustainability.

Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness

The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awareness, this goal can be achieved by implementing a well-organized strategy in accordance with the wishes of the businessman. As for several supporting factors, namely the elements of marketing communication and brand elements by having a concept that is quite affordable. The presence of several inhibiting factors will not make the marketed brand worse but will become stronger in the face of competition. Keywords: communication; marketing communication; brand awareness