Web Perception and Young Consumers: An Empirical Investigation of Factors Influencing Perceptions of Online Companies

2004 ◽  
Vol 3 (2) ◽  
pp. 53-77 ◽  
Author(s):  
Elzbieta Lepkowska-White ◽  
Christine Page ◽  
Mark Youndt
2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.


2022 ◽  
Vol 6 (1) ◽  
pp. 281-284 ◽  
Author(s):  
Dede Jajang Suyaman ◽  
Nelly Martini ◽  
Asep Muslihat ◽  
Rahmat Jaelani

Commuterline plays an important role for transportation planning in Indonesia, and it is essential to learn more on how to motivate people to actively use this public transportation facility. This paper presents an empirical investigation to explore different factors influencing the use of this publica transportation facility. The proposed study develops a questionnaire in Likert scale and distributes it among 374 people who had good experience of using commuterline in their daily lives. The questionnaire is designed to learn the effects of environmental, individual, consumer resources and psychological factors. Using some statistical techniques, the study has determined that psychological factors are the most important elements influencing consumer behavior to use this public transportation followed by consumer resources, product knowledge and individual characteristics.


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