Organizational Union Identity
This chapter explores ‘organisational union identity’ projected by unions that organise within employer defined membership territories. These unions project three forms of organisational identity, namely, ‘organisational union identity’, where the unions such as Advance seek to organise the whole organisation, ‘sub-organisational union identity’, as with Skyshare which organises pilots employed by NetJets and ‘multi-organisational union identity’ where unions including NGSU operate at a group level. The chapter explores the observable characteristics of organisational union identity together with the impact of mergers, membership benefits, affiliations and political alignment. It further recognises that whilst organisational unions were often formed with employer encouragement as part of union avoidance strategies, that many have now progressed to become certified trade unions and some to have merged with more broadly based trade unions. Therefore, given that there would seem to be a ‘direction of travel’ from formation to certification, it is argued that fermenting new organisational unions might perhaps be a route to restoring trade union membership.