An Empirical Study of Vehicle Choice Behavior in China

2020 ◽  
Author(s):  
◽  
Chunsheng Zhang
Author(s):  
Robin Markwica

The empirical study of phenomena as evanescent and elusive as emotions raises thorny methodological challenges. Chapter 3 proposes a methodological strategy for inferring emotions from their external representations and for gauging their influence on decision-making. Borrowing techniques from linguistics, psychology, and sociology, the chapter combines qualitative sentiment analysis with an interpretive approach to infer actors’ emotions and their intensity from textual sources. It delineates a number of methodological steps for recovering the cultural, strategic, and individual context of emotions. Moreover, the chapter uses process philosophy to develop a process form of explanation as an alternative to conventional causal and constitutive analysis, neither of which is suitable for theorizing the relationship between emotions and decision-making. This process account is not only able to grasp the dynamic nature of emotions; it is also better suited to trace the influence of emotions on choice behavior.


2016 ◽  
Vol 8 (1) ◽  
pp. 13-31 ◽  
Author(s):  
Ting Dai ◽  
Decheng Wen ◽  
Xiao Chen

Through dividing the entire shopping process into three stages: pre-purchase, purchase and post-purchase, this study analyzed the customers' channel choice behavior in each, from perspectives of product quality, Customers and channels. Based on a survey answered by 395 multi-channel shoppers, the findings show that the products' perceptibility and security, is positively associated with the online channel (vs. offline) during the pre-purchase and purchase stages and no significant association in the post-purchase stage. The customers' shopping motivations and network involvements are positively associated with the online channel in the pre-purchase and purchase stages, but the perceived risks are negatively associated with the online channel throughout the entire shopping experience. The channel's usefulness has a significant and positive correlation with the online channel in all three stages of shopping, but the channels' ease-of-use only has a significant and positive impact in the pre-purchase stage and weaker in the other two. The findings provide some useful suggestions for multichannel retailers.


1976 ◽  
Vol 13 (2) ◽  
pp. 198-204 ◽  
Author(s):  
Roger J. Best

An empirical study of the relationship between brand choice behavior and the distances between ideal points and brands displayed in joint-space configurations revealed five operative models of choice behavior. Seventy-three of 77 individual models were significant and 57 produced significant predictions of future brand choice behavior.


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