Estimation of customer retention for Indian mobile telecommunication sector

2014 ◽  
Vol 16 (3) ◽  
pp. 233 ◽  
Author(s):  
M. Ravindar Reddy ◽  
Srikanth Ganesh ◽  
T. Rahul ◽  
Nandini Mann
Keyword(s):  
Customer Retention ◽  
Mobile Telecommunication ◽  
Telecommunication Sector

scholarly journals An Analysis of the Implementation of the Factors of Customer Retention by Nepal Telecom

2018 ◽  
Vol 5 (3) ◽  
pp. 89-97
Author(s):  
Prasanna Thapa
Keyword(s):  
Essential Element ◽  
Customer Retention ◽  
Telecommunication Service ◽  
Mobile Service ◽  
Market Penetration ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Telecommunication Services ◽  
Customer Care ◽  
Mobile Market

The world is travelling in information era where information is the essential element for every individual, institution, society and country. Communication of information is done by every individual to perform their daily activities, so the mobile telecommunication service has become a basic need where everybody needs telecommunication services. From the latest MIS Report of Nepal Telecommunication Authority (NTA), Market Penetration Rate (MPR) for mobile service 134.41%, which clearly indicates that the number of mobile service users has surpassed the population, and this actually means, at least mathematically , that there are no more people who aren’t using a mobile service in the market. This also means that there are no new customers for mobile service as they must be a new customer to us churning out from some other mobile service provider. Additionally, the data of MPR above 100% means the mobile market has reached the saturation level. When a market becomes highly saturated it’s not only hard to find a new customer, but also costly to get a new customer. Now, the main focus of every company is about retention of customers. Customer retention will be more and more crucial for survival of the company in the mobile telecommunication sector in upcoming days. There are different factors of influence of a customer retention like price, service quality, promotion mix, innovation and customer care. This study will analyze the implementation of the factors of  customer retention by Nepal Telecom.Int. J. Soc. Sc. Manage. Vol. 5, Issue-3: 89-97

Die Liberalisierung des deutschen Telekommunikationsmarktes: Zukünftige Regulierungserfordernisse im Lichte bisheriger Erfahrungen

1999 ◽  
Vol 48 (3) ◽  
Author(s):  
Günter Knieps ◽  
Ingo Vogelsang ◽  
Eberhard Witte
Keyword(s):  
Market Power ◽  
The United States ◽  
Division Of Labour ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Telecommunication Market ◽  
Long Run ◽  
Essential Facility ◽  
Market Liberalisation ◽  
The One

AbstractThis economic policy forum focuses on the liberalisation of the German telecommunication market. In view of former experiences future regulation requirements are discussed. Günter Knieps stresses that the problem of market power is central for answering the question of future division of labour between sector-specific regulations and the application of the competition law. Net-specific market power is only expected in monopolistic bottlenecks characterised by irreversible costs so that sector-specific regulations should be exclusively restricted to these monopolistic bottlenecks. Knieps aims at establishing service as well as infrastructural competition in competitive telecommunication markets. He argues that the telecommunication markets should not be distorted by regulations. Another aspect of Knieps’ article is the question how the mobile telecommunication market should be regulated. He examines whether the mobile telecommunication markets are characterised by monopolistic bottlenecks. However, Knieps does not find evidence for the existence of the latter. Finally, the author concludes that slimy regulations of net-specific market power is necessary to use all advantages provided by liberalised telecommunication markets. Therefore, the concept of “essential facility” should be employed.Ingo Vogelsang emphasises that the telecommunication sector is characterised by a great volume of investment. Rapid technical progress and fast changing markets can lead to uncertainty which makes investment insecure. On the one hand, Vogelsang points out that regulations can reduce the investors’ uncertainty. On the other hand, he reminds the reader that regulations can raise risk of investments. The main aspect in this context is the increasing uncertainty in law. Therefore, the author proposes regulative decisions that are predictable in the long run. Yet, long-term plans specifying definite time plans for regulations would not be successful. In contrast, the author suggests time independent development steps. For this reason, Vogelsang introduces a “Four Step Plan of Regulation” discussed in this article.Eberhard Witte remarks that the current regulations in the German telecommunication market result from several reform steps. He points out that the reforms in other countries, as e.g. in the United States or the United Kingdom have advancedthe liberalisation in Germany. Hence he describes the process of the German telecommunication market liberalisation with regard to the speed and the sequence of political actions. According to Witte’s opinion, the necessary rearrangements of the German telecommunication market are not yet finished. The author emphasises that one problem remains: Should new competitors be allowed to use the old infrastructure or should they be required to implement their own? Finally, he tries to answer this question for Germany and draws comparison to the experience of other countries.

INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYER BRANDING IN THE MOBILE TELECOMMUNICATION SECTOR IN KENYA

2017 ◽  
Vol 2 (1) ◽  
pp. 13
Author(s):  
Dr. Dinah Chebet Keino ◽  
Dr. Hazel Gachunga ◽  
Dr. Kennedy Ogollah
Keyword(s):  
Organizational Culture ◽  
Data Analysis ◽  
Computer Software ◽  
Target Population ◽  
Team Work ◽  
Working Environment ◽  
Mobile Telecommunication ◽  
Employer Branding ◽  
Telecommunication Sector ◽  
Telecommunication Companies

Purpose: The purpose of the study was to establish the effect of organizational culture on employer branding in the mobile telecommunication sector in Kenya.Methodology: The study used descriptive design. The data collection instrument used was questionnaire. Census study method was used. The target population was only the top, middle and lower level managers in the mobile telecommunication sector totaling to three hundred and ninety (390). A pre-test and pilot survey was conducted. Data analysis involved statistical computations for averages, percentages, and correlation and regression analysis. Statistical computer software (SPSS) was used in data analysis. Analyzed data was presented using tables, charts and graphs.Results: Results revealed that in most telecommunication companies in Kenya employee’s work as a team, rather than hierarchy. The results also revealed that in most Mobile telecommunication companies in Kenya people are viewed as an important source of competitive advantage. The results also revealed that most telecommunication companies in Kenya have consistent core values. The results also showed that majority agreed with the statement that Work is organized so that each person can see the relationship between his or her job and the goals of the organizationUnique Contribution to Theory, Practice and Policy: The Mobile telecommunication sector in Kenya should have clear well communicated long term vision as well as formal and structured induction, orientation and familiarization process. The study also recommends that the mobile telecommunication companies in Kenya should enhance strategy fit culture, involve the employees in decision making and in addition, strive to maintain good working environment, flexible work schedule, and refreshing atmosphere which will boost employee’s morale and encourage team work. Finally, the findings should also be used in comparison with the performance of other companies like the manufacturing and academic institutions in kenya in relation to Human resource practices, organizational culture and employer branding.

Entrepreneurship in the mobile telecommunication sector: the case of Almira Labs

2009 ◽  
Vol 9 (2) ◽  
pp. 162 ◽  
Author(s):  
C. Merino Moreno ◽  
J. Martin Lopez ◽  
A. Ahumada Golzman ◽  
J.J. Olmedilla Arregui
Keyword(s):  
Mobile Telecommunication ◽  
Telecommunication Sector

scholarly journals Mobile phones and media use in Madang Province of Papua New Guinea

2013 ◽  
Vol 19 (2) ◽  
pp. 156 ◽  
Author(s):  
Amanda Watson
Keyword(s):  
Mobile Phone ◽  
Papua New Guinea ◽  
Mobile Phones ◽  
New Guinea ◽  
Mobile Telecommunication ◽  
Media Access ◽  
Telecommunication Sector ◽  
Rural Villages ◽  
Early Adoption ◽  
Culture Model

A mobile phone service was not available to the majority of the population in Papua New Guinea (PNG) until mid-2007. Since that time, commercial competition has been introduced into the mobile telecommunication sector and coverage has spread across many parts of the country. While the focus of this article is on mobile phones, the research has also explored media access and media usage more generally. Analysis in this article adopts the ‘circuit of culture’ model developed by du Gay et al. (1997). The article is based on data from a survey conducted in 2009 in eight rural villages in Madang Province. The research occurred during the primary stages of mobile phone adoption in these places, providing a rare opportunity to gauge early adoption behaviour and attitudes.

scholarly journals FACTORS INFLUENCING BRAND PREFERENCE OF CONSUMERS IN INDIAN MOBILE TELECOMMUNICATIONS SERVICES

2021 ◽  
Vol 9 (1) ◽  
pp. 835-843
Author(s):  
Mr. Sukant
Keyword(s):  
Customer Value ◽  
English Language ◽  
Telecommunication Industry ◽  
Information Technology Industry ◽  
Brand Preference ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Service Value ◽  
Factors Influencing ◽  
Telecommunications Services

This research paper aims to analyze the factors influencing brand preference of consumers in context of Indian mobile telecommunication industry. Brand Preference signifies preference that consumers have over other brands under basic assumption of brand availability and price equality. Brand Preference plays an important role in telecommunication sector as this sector in India is growing at a rapid rate and competition is getting tough every day. Questionnaire was floated to gather responses for attitude of consumers towards their brand preference in Indian mobile telecommunication industry. The questionnaire was in English language and was floated to students and working professional in Information technology industry. After getting a total of 280 responses, data was analyzed in SPSS and exploratory factor analysis was used to understand brand preference of consumers in Indian mobile telecommunication Industry. EFA identified four important factors namely brand awareness, service value attributes, customer value attributes and consumers attribute. Service value attributes turned out to be most important factor in influencing brand preference of consumers. This study will help the market players to improve their strategy so that more consumers prefer their brand over their competitors.

scholarly journals Exploring Relationship Marketing Tactics & Customer Loyalty: Issues in the Malaysian Mobile Telecommunication Sector

2019 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
Lennora Putit ◽  
Mohamad Fariz Abdullah
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Marketing Tactics ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Telecommunication Sector ◽  
Switching Barriers ◽  
Telecommunications Market ◽  
Alternative Attractiveness ◽  
Depth Interviews

Most of today’s business firms are facing numerous challenges in sustaining customer loyalty due to a ferocious competitive environment. This study explores issues on relationship marketing and customer loyalty within the mobile telecommunications sector. In-depth interviews with targeted respondents were conducted to understand their initial perceptions on relationship marketing tactics issues and its influence on customer loyalty. Specifically, the study aims to acquire deeper insights into the motivational drives behind customer loyalty amongst different classes of mobile phone users. Qualitative data were collected using a digital voice tape-recorder, while the transcribing and coding processes were carried out using qualitative software called ATLAS.TI version 7.0. Based on thematic analyses, the findings have identified several themes such as trust, branding, alternative attractiveness, emotions, service quality, price perception, switching barriers, and commitment. Further results revealed suggestions on how to strengthen customer loyalty behaviour in the mobile telecommunications market

Sign in / Sign up

Export Citation Format

Share Document