scholarly journals An Analysis of the Implementation of the Factors of Customer Retention by Nepal Telecom

2018 ◽  
Vol 5 (3) ◽  
pp. 89-97
Author(s):  
Prasanna Thapa
Keyword(s):  
Essential Element ◽  
Customer Retention ◽  
Telecommunication Service ◽  
Mobile Service ◽  
Market Penetration ◽  
Mobile Telecommunication ◽  
Telecommunication Sector ◽  
Telecommunication Services ◽  
Customer Care ◽  
Mobile Market

The world is travelling in information era where information is the essential element for every individual, institution, society and country. Communication of information is done by every individual to perform their daily activities, so the mobile telecommunication service has become a basic need where everybody needs telecommunication services. From the latest MIS Report of Nepal Telecommunication Authority (NTA), Market Penetration Rate (MPR) for mobile service 134.41%, which clearly indicates that the number of mobile service users has surpassed the population, and this actually means, at least mathematically , that there are no more people who aren’t using a mobile service in the market. This also means that there are no new customers for mobile service as they must be a new customer to us churning out from some other mobile service provider. Additionally, the data of MPR above 100% means the mobile market has reached the saturation level. When a market becomes highly saturated it’s not only hard to find a new customer, but also costly to get a new customer. Now, the main focus of every company is about retention of customers. Customer retention will be more and more crucial for survival of the company in the mobile telecommunication sector in upcoming days. There are different factors of influence of a customer retention like price, service quality, promotion mix, innovation and customer care. This study will analyze the implementation of the factors of  customer retention by Nepal Telecom.Int. J. Soc. Sc. Manage. Vol. 5, Issue-3: 89-97

scholarly journals Customer Satisfaction using Mobile Telecommunications Services: An Empirical Research at Mobifone Quang Binh Branch, Vietnam

2020 ◽  
Vol 8 (6) ◽  
pp. 2825-2831
Keyword(s):  
Factor Analysis ◽  
Customer Satisfaction ◽  
Mobile Service ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Telecommunication Services ◽  
Level Of Satisfaction ◽  
Confirmatory Factor ◽  
Telecommunications Services

The objective of this study is to measure the level of satisfaction and analyze the factors that affect customer satisfaction using mobile telecommunication services. The authors have built a model to assess customer satisfaction using MobiFone mobile telecommunications services, and test the research hypotheses about the relationship between components of mobile service quality to Customer satisfaction case at MobiFone Quang Binh branch. The study used descriptive statistical analysis, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) with data collected from 800 customers. The research results show that the flexibility, assurance and tangible have a significant influence on customer satisfaction with the quality of services and products. Finally, the article proposes solutions to improve the quality of product services of businesses in Vietnam.

scholarly journals COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY

2021 ◽  
Vol 15 (1) ◽  
pp. 059-068
Author(s):  
Charlitta Fhilya ◽  
Yopi Andry Lesnussa ◽  
Venn Yan Ishak Ilwaru
Keyword(s):  
Analytic Hierarchy Process ◽  
Goal Programming ◽  
Service Provider ◽  
Minimum Cost ◽  
Telecommunication Service ◽  
Community Based ◽  
Telecommunication Sector ◽  
Analytic Hierarchy ◽  
Telecommunication Services ◽  
Hierarchy Process

In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.

scholarly journals Factors Affecting on Consumer Desire: Challenges of Mobile Phone Operators Bangladesh

2021 ◽  
Vol 17 (1) ◽  
pp. 78
Author(s):  
M M Ahmmed Ruel ◽  
Chung Soo Jin
Keyword(s):  
Mobile Phone ◽  
Service Provider ◽  
Market Competition ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Populated Area ◽  
Telecommunication Sector ◽  
Foreign Investors ◽  
Factors Affecting ◽  
Customer Expectations

Bangladesh, being a highly-populated area, begets a remunerative market for the telecommunication sector. Huge consumer probability attracts foreign investors provoking market competition higher entering new companies creating accrual in national GDP. To endure in the intensely competitive market, mobile telecommunication service provider companies are conscious about customer expectations and trying to compensate consumer demand offering quality services. This study elucidates the strategies of mobile phone companies to provide services to a satisfactory level, such as segmented marketing paves the way of focused marketing program which allows the companies to provide the expected services to the specific segment of consumers. This research also analyzes information collected about consumer expectations and unearths the factors affecting the volition of an operator and sketches some recommendations to the mobile phone operators.

scholarly journals A South African perspective on value-added tax on international mobile telecommunication services

2015 ◽  
Vol 8 (3) ◽  
Author(s):  
Anculien H. Schoeman ◽  
Theuns L. Steyn ◽  
Karl Homeier
Keyword(s):  
South Africa ◽  
South African ◽  
Service Providers ◽  
Value Added ◽  
Telecommunication Service ◽  
Mobile Telecommunication ◽  
Telecommunication Services ◽  
International Telecommunication ◽  
African Perspective ◽  
Telecommunications Services

The purpose of the article is to explore the VAT practices of mobile telecommunication service providers in South Africa. First, literature dealing with the general VAT principles in South Africa such as the VAT Act No. 89 of 1991 and that of other countries was considered, where after the Melbourne Agreement, which specifically deals with the VAT on international telecommunication services, was considered. As the provisions of the general VAT principles as portrayed in the VAT Act (89/1991) and those of the Melbourne Agreement differ, the tax managers at three major South African telecommunication service providers were interviewed to determine which principles they apply in practice. From the interviews conducted, it was clear that South African telecommunication service providers apply the principles of the Melbourne Agreement and levy VAT at 14% on international telecommunications services provided to its customers and VAT at 0% to foreign network operators for services rendered to non-residents while in South Africa. This is, however, contrary to the normal VAT principles that a service is zero-rated when a service is exported and consumed outside of South Africa and VAT levied at 14% when the service is provided to a non-resident present in South Africa at the time the service is rendered.

Estimation of customer retention for Indian mobile telecommunication sector

2014 ◽  
Vol 16 (3) ◽  
pp. 233 ◽  
Author(s):  
M. Ravindar Reddy ◽  
Srikanth Ganesh ◽  
T. Rahul ◽  
Nandini Mann
Keyword(s):  
Customer Retention ◽  
Mobile Telecommunication ◽  
Telecommunication Sector

scholarly journals The Impact of Customer Retention Strategies in the Nepalese GSM Mobile Service Providers: A Case of Pokhara City

2018 ◽  
Vol 13 ◽  
pp. 46
Author(s):  
J.B.R. Subarna Bir
Keyword(s):  
Service Quality ◽  
Service Providers ◽  
Customer Retention ◽  
Mobile Network ◽  
Mobile Service ◽  
Retention Strategies ◽  
Market Expansion ◽  
Care Services ◽  
Customer Care ◽  
The Impact

<p>The cellular industry of Nepal has grown by many folds with the influx of more mobile network providers in the market creating a hyper competition among themselves. Retaining the existing customers rather than just focusing on the regular market expansion is, therefore, becominginevitable for them to sustain. In this realm, this research carried out with the core objective of identifying and assessing the impact of customer retention strategies adopted by GSM Cellular Network companies, primarily Ncell &amp; Nepal Telecom within the locality of Pokhara, taking a sample of 192 network users as respondents within a survey based research design framework, surfaced some important findings. Five out of the six customer retention strategies so identified: Service quality, customer care services, price, loyalty enhancement programs and communications showed an association with the type of network customer use except for other service facilities which showed no association with the network types. Very few of users from Pokhara were thinking to switch over to other networks. Internet proved to be the most effective marketing strategies than other media. Service Quality and loyalty enhancement programs were found to be the most preferred customer retention strategies by the users of both networks.</p><p> <strong><em>Economic Literature</em></strong><em>, </em>Vol. XIII August 2016, page 1-8</p>

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