Determinants for Adoption of New Products: An Empirical Study on Smart Phone Customers in Delhi NCR

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Akshit Mittal ◽  
Leo Paul Dana ◽  
Sangeeta Yadav ◽  
Navneet Gera
Keyword(s):  
Empirical Study ◽  
New Products ◽  
Smart Phone

scholarly journals Private Label Motivators and Product Category Association: An Empirical Study

2015 ◽  
Vol 14 (3) ◽  
pp. 1-14
Author(s):  
Ritu Srivastava
Keyword(s):  
Empirical Study ◽  
New Products ◽  
Product Category ◽  
Private Label ◽  
Private Labels ◽  
Indian Context ◽  
Retail Strategy ◽  
New Generation

Private labels are important contributors in a retail strategy, especially when the industry starts maturing and competition starts intensifying. While modern trade  penetration in India is still low, the proportionate private label growth is much higher owing to a new generation of  shoppers that is open to trying out new products and brands. It is thus important to understand the private label motivators in India and also to understand the role of product category in the private label decision. This  particular study aims at these two objectives in the Indian context.

scholarly journals THE EFFECTS OF THE REGULATORY FOCUS OF A MENTAL SIMULATION ON PREFERENCE OF HEDONIC AND UTILITARIAN REALLY NEW PRODUCTS

2020 ◽  
Author(s):  
Dilmurod Khodiev
Keyword(s):  
Empirical Study ◽  
Regulatory Focus ◽  
Purchase Intention ◽  
New Products ◽  
Real Life ◽  
Mental Simulation ◽  
Product Description ◽  
Hedonic Benefits

<p>In this empirical study, we attempt to study the effects of regulatory focused (promotion vs. prevention) mental simulation on evaluation and purchase intention of really new products, when its hedonic benefits are highlighted, and when its utilitarian benefits highlighted. We expose the participants to a regulatory focused mental simulation 2 (promotion vs. prevention) x then present them with a product description of an RNP 2 (hedonic vs. utilitarian) and study the differences in their evaluation of the product as well as their purchase intention. Our findings suggest that brief regulatory focused mental simulations, that can be reproduced in real-life environment, are not effective enough to impact the evaluation of hedonic and utilitarian RNPs.</p>

scholarly journals THE EFFECTS OF THE REGULATORY FOCUS OF A MENTAL SIMULATION ON PREFERENCE OF HEDONIC AND UTILITARIAN REALLY NEW PRODUCTS

2020 ◽  
Author(s):  
Dilmurod Khodiev
Keyword(s):  
Empirical Study ◽  
Regulatory Focus ◽  
Purchase Intention ◽  
New Products ◽  
Real Life ◽  
Mental Simulation ◽  
Product Description ◽  
Hedonic Benefits

<p>In this empirical study, we attempt to study the effects of regulatory focused (promotion vs. prevention) mental simulation on evaluation and purchase intention of really new products, when its hedonic benefits are highlighted, and when its utilitarian benefits highlighted. We expose the participants to a regulatory focused mental simulation 2 (promotion vs. prevention) x then present them with a product description of an RNP 2 (hedonic vs. utilitarian) and study the differences in their evaluation of the product as well as their purchase intention. Our findings suggest that brief regulatory focused mental simulations, that can be reproduced in real-life environment, are not effective enough to impact the evaluation of hedonic and utilitarian RNPs.</p>

scholarly journals PRICE-SETTING PRACTICES FOR NEW PRODUCT INTRODUCTIONS: EVIDENCE FROM BULGARIA

2017 ◽  
pp. 407-415
Author(s):  
Krasimir Marinov
Keyword(s):  
Empirical Study ◽  
New Products ◽  
New Product ◽  
Price Setting ◽  
New Product Introductions ◽  
Published Research

This paper presents the importance of the price-setting practices in the Bulgarian companies. According to the published research, the pricing, including that for the new products at their introduction into the market, is one of the most complex decisions in the company. When setting the price for a new product, the companies apply three price-setting practices: value-based pricing, competition-based pricing, and cost-based pricing. Results of empirical study amongst Bulgarian companies reveal that the most important price-setting factor for the tangible products are the prices of competitors’ products, and for the services - the fit between price and product parameters.

scholarly journals SENIOR MANAGEMENT SUPPORT FOR NEW PRODUCTS: ЕMPIRICAL FINDINGS FROM BULGARIA

2020 ◽  
Author(s):  
Krasimir Marinov ◽  
Keyword(s):  
Empirical Study ◽  
New Products ◽  
New Product ◽  
Senior Management ◽  
Management Support ◽  
Methodological Framework ◽  
New Product Success ◽  
Product Success ◽  
Study Results ◽  
The Impact

The purpose of this paper is to present the findings from an empirical study on the impact of company senior management support on the performance of the new products of Bulgarian companies. The paper considers the major studies on company senior management support and suggests a typology of these studies based on two criteria. A methodological framework for the research on company senior management support has also been substantiated. The empirical study results show that there is a relation between the degree of company senior management support and the degree of new product success as well as between the degree of company senior management support and the indicators measuring new products’ performance. The theoretical and practical contribution of the paper is related to the justification of the methodological framework for the research on company senior management support as well as to the results concerning the relation between senior management support and the success of new products.

Sign in / Sign up

Export Citation Format

Share Document