Smart phone demand: An empirical study on the relationships between phone handset, Internet access and mobile services

2015 ◽  
Vol 32 (1) ◽  
pp. 158-168 ◽  
Author(s):  
Ming-Hsiung Hsiao ◽  
Liang-Chun Chen
Keyword(s):  
Empirical Study ◽  
Smart Phone ◽  
Internet Access ◽  
Mobile Services

Do Mobile CRM Services Appeal to Loyalty Program Customers?

2009 ◽  
pp. 1558-1575
Author(s):  
Veronica Liljander ◽  
Pia Polsa ◽  
Kim Forsberg
Keyword(s):  
Empirical Study ◽  
Mobile Phone ◽  
Positive Attitude ◽  
Relationship Management ◽  
Mobile Services ◽  
Mobile Internet ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Loyalty Program ◽  
Mobile Phone Technology

Not until very recently has mobile phone technology become sophisticated enough to allow more complex customized programs, which enable companies to offer new services to customers as part of customer relationship management (CRM) programs. In order to enhance customer relationships and to be adopted by customers, new mobile services need to be perceived as valuable additions to existing services. The purpose of this study was to investigate the appeal of new mobile CRM services to airline customers. An empirical study was conducted among loyalty program customers (frequent flyers) of an airline that was considering using MIDlet applications in order to add new mobile services to enhance customer relationships. The results show that customers do not yet seem to be ready to fully embrace new mobile applications. Although the services appeared to slightly improve customers’ image of the airline, the services did not seem to enhance their loyalty towards it. However, customers who already used sophisticated mobile services, such as the Mobile Internet, had a significantly more positive attitude towards the proposed services. Thus the success of mobile CRM seems closely linked with customers’ readiness to use existing mobile services. Before engaging in costly new investments, companies need to take this factor into serious consideration.

Determinants for Adoption of New Products: An Empirical Study on Smart Phone Customers in Delhi NCR

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Akshit Mittal ◽  
Leo Paul Dana ◽  
Sangeeta Yadav ◽  
Navneet Gera
Keyword(s):  
Empirical Study ◽  
New Products ◽  
Smart Phone

Internet addiction and impulsivity among university students

2017 ◽  
Vol 41 (S1) ◽  
pp. S397-S397 ◽  
Author(s):  
B.Ö. Ünsalver ◽  
H. Aktepe
Keyword(s):  
Social Media ◽  
Internet Addiction ◽  
Psychological Factors ◽  
Media Use ◽  
Online Communication ◽  
Smart Phone ◽  
Internet Access ◽  
Social Media Use ◽  
Face To Face ◽  
Competing Interest

IntroductionThe progress in technology adds to the new ways of communication between people. In our age, online communication has taken the place of face to face communication. People express themselves, become friends and in a way become who they are through the tools of social media. Many biological and psychological factors may affect the choice of people for communicating through social media.ObjectiveMain objective of this research is to measure the frequency of Internet addiction and it's relationship to social media use and impulsivity.MethodsThe population of the study is composed of 117 female (58.5%) and 83 male (41.5%) students between 18–25 years of age from Uskudar University. Barratt Impulsivity Scale and Internet Addiction Scale were used for data collection and measurement of variables.ResultsAmong the participants, 97.5% were found to go online everyday. Among the participants, 74.5% went online for social media use. Only 5% of the subjects fitted the criteria for Internet addiction. Thirty-six percent had limited symptoms for Internet addiction. Internet addiction symptoms and impulsivity were positively related. The tool for Internet access did not affect Internet addiction. Those who used a smart phone went online for social media use more commonly than those who used a computer.ConclusionIt has been debated that social media and the increase in smart phone use may be affecting young people and increase internet addiction rates, however we have found that impulsivity is an important factor for internet addiction as in other types of addiction.Disclosure of interestThe authors have not supplied their declaration of competing interest.

Do Mobile CRM Services Appeal to Loyalty Program Customers?

2011 ◽  
pp. 59-76
Author(s):  
Veronica Liljander ◽  
Pia Polsa ◽  
Kim Forsberg
Keyword(s):  
Empirical Study ◽  
Mobile Phone ◽  
Positive Attitude ◽  
Relationship Management ◽  
Mobile Services ◽  
Mobile Internet ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Loyalty Program ◽  
Mobile Phone Technology

Not until very recently has mobile phone technology become sophisticated enough to allow more complex customized programs, which enable companies to offer new services to customers as part of customer relationship management (CRM) programs. In order to enhance customer relationships and to be adopted by customers, new mobile services need to be perceived as valuable additions to existing services. The purpose of this study was to investigate the appeal of new mobile CRM services to airline customers. An empirical study was conducted among loyalty program customers (frequent flyers) of an airline that was considering using MIDlet applications in order to add new mobile services to enhance customer relationships. The results show that customers do not yet seem to be ready to fully embrace new mobile applications. Although the services appeared to slightly improve customers’ image of the airline, the services did not seem to enhance their loyalty towards it. However, customers who already used sophisticated mobile services, such as the Mobile Internet, had a significantly more positive attitude towards the proposed services. Thus the success of mobile CRM seems closely linked with customers’ readiness to use existing mobile services. Before engaging in costly new investments, companies need to take this factor into serious consideration.

The effectiveness of targeted mobile advertising in selling mobile services: an empirical study

2006 ◽  
Vol 4 (2) ◽  
pp. 119 ◽  
Author(s):  
Marko Merisavo ◽  
Jari Vesanen ◽  
Antti Arponen ◽  
Sami Kajalo ◽  
Mika Raulas
Keyword(s):  
Empirical Study ◽  
Mobile Services ◽  
Mobile Advertising
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