scholarly journals Changing nature of customer relationships: strategies and initiatives to beat the competition

2021 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Pratap Chandra Mandal
Keyword(s):  
Customer Relationships

Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation

2017 ◽  
Vol 5 (1) ◽  
pp. 70-82
Author(s):  
Soumi Paul ◽  
Paola Peretti ◽  
Saroj Kumar Datta
Keyword(s):  
Social Media ◽  
New Product Development ◽  
Value Creation ◽  
Large Scale ◽  
Customer Orientation ◽  
Customer Relationships ◽  
Future Research ◽  
Management Competencies ◽  
Business Decisions ◽  
Prime Concern

Building customer relationships and customer equity is the prime concern in today’s business decisions. The emergence of internet, especially social media like Facebook and Twitter, changed traditional marketing thought to a great extent. The importance of customer orientation is reflected in the axiom, “The customer is the king”. A good number of organizations are engaging customers in their new product development activities via social media platforms. Co-creation, a new perspective in which customers are active co-creators of the products they buy and use, is currently challenging the traditional paradigm. The concept of co-creation involving the customer’s knowledge, creativity and judgment to generate value is considered not only an upcoming trend that introduces new products or services but also fitting their need and increasing value for money. Knowledge and innovation are inseparable. Knowledge management competencies and capacities are essential to any organization that aspires to be distinguished and innovative. The present work is an attempt to identify the change in value creation procedure along with one area of business, where co-creation can return significant dividends. It is on extending the brand or brand category through brand extension or line extension. This article, through an in depth literature review analysis, identifies the changes in every perspective of this paradigm shift and it presents a conceptual model of company-customer-brand-based co-creation activity via social media. The main objective is offering an agenda for future research of this emerging trend and ensuring the way to move from theory to practice. The paper acts as a proposal; it allows the organization to go for this change in a large scale and obtain early feedback on the idea presented. 

The Effects of Structural Bonds in Wholesalers' Customer Relationships

Marketing ZFP ◽  
2010 ◽  
Vol 32 (JRM 2) ◽  
pp. 158-174
Author(s):  
Sandra Pocsay ◽  
Joachim Zentes
Keyword(s):  
Customer Relationships

EVENT MARKETING AS AN EFFECTIVE TOOL FOR BUILDING LONG-TERM CUSTOMER RELATIONSHIPS

2019 ◽  
Vol 9 (10) ◽  
pp. 1584-1591
Author(s):  
Natalya Sharafutdinova ◽  
◽  
Elena Novikova ◽  
Keyword(s):  
Customer Relationships ◽  
Event Marketing

Entrepreneurial Team Assembly

2019 ◽  
pp. 629-654
Author(s):  
Martin Ganco ◽  
Florence Honoré ◽  
Joseph Raffiee
Keyword(s):  
Team Member ◽  
Customer Relationships ◽  
Team Formation ◽  
Future Research ◽  
Assortative Matching ◽  
Resource Transfer ◽  
Start Up ◽  
Entrepreneurial Team ◽  
Team Assembly ◽  
Matching Models

This chapter provides a review of the scholarly literature on entrepreneurial teams and team formation. It pays special attention to two emerging areas of research that present many promising opportunities for future work. First, the chapter discusses the role of resource transfer in the context of start-up firms. It argues that an understanding of the antecedents and consequences of the founding process would be significantly advanced by more explicit theorizing and effort to empirically identify the specific types of resources entrepreneurial team members bring to start-up firms. It highlights one recent advancement in this space—work that has focused on a team’s ability to transfer customer and client relationships from the parent to start-up firms—and provides an outline of open research questions in this realm. Second, the chapter provides a primer on a recent methodological advancement—the use of two-sided assortative matching models—that can be applied to entrepreneurial team assembly to alleviate ongoing concerns that team formation is fundamentally an endogenous process. It demonstrates how these models can be applied using a wide variety of founder, cofounder, and early team member attributes, including an individual’s ability to transfer customer relationships. Importantly, it proposes that synergies emerging from the use of two-sided assortative matching models to study a broader set of team member attributes that include resource transfer will open promising new avenues for future research.

scholarly journals The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

2021 ◽  
pp. 109634802110149
Author(s):  
Kim-Shyan Fam ◽  
Boon Liat Cheng ◽  
Tat-Huei Cham ◽  
Mandy Tan Chia Yi ◽  
Hiram Ting
Keyword(s):  
Cultural Difference ◽  
Structural Equation ◽  
Service Industry ◽  
Customer Orientation ◽  
Customer Retention ◽  
Business Environment ◽  
Corporate Image ◽  
Customer Relationships ◽  
Customer Engagement ◽  
Equation Modeling

Current tourism landscape and dynamism of the business environment have increased market competitiveness in the high-contact service industry. Hotel operators must now pay greater heed to customer retention by exploring ways to improve customer engagement and experience. Toward this end, this study aimed to examine the interplays between relationship marketing, perceived service quality, corporate image, customer satisfaction, and customer loyalty, as well as the moderating effect of cultural difference between Asian and Western tourists. Using a questionnaire, data were collected from 400 international tourists and analyzed with the structural equation modeling technique. While the direct relationships pertaining the variables of interest were found to be significant, Asian tourists appeared to hold stricter standards in employee–customer interactions and satisfaction-based loyalty than Western tourists. Discussion and implications are provided to promote the development of fruitful hotel–customer relationships in this industry with a heightened customer orientation.

Service Quality in Customer Relationships:

1988 ◽  
Vol 8 (4) ◽  
pp. 427-445 ◽  
Author(s):  
Bo Edvardsson
Keyword(s):  
Service Quality ◽  
Customer Relationships

Customer Relationships, Privacy, and Security in Social Commerce

2021 ◽  
pp. 1-13
Author(s):  
Catalin C. Dinulescu ◽  
Lucian L. Visinescu ◽  
Victor R. Prybutok ◽  
Marcos Sivitanides
Keyword(s):  
Customer Relationships ◽  
Social Commerce ◽  
Privacy And Security
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