scholarly journals FAITH-BASED MARKETING: ANTECEDENTS OF PURCHASE INTENTION FOR HALAL-CERTIFIED PERSONAL CARE PRODUCTS

2019 ◽  
Vol 3 (2) ◽  
pp. 421
Author(s):  
Hanif Adinugroho Widyanto ◽  
Muhammad Khalil Irfanur
Keyword(s):  
Marketing Strategy ◽  
Multiple Regression ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Personal Care Products ◽  
Valuable Insight ◽  
Personal Care ◽  
Faith Based ◽  
Factors Influencing

Tujuan dari penelitian ini adalah untuk menemukan faktor-faktor yang mempengaruhi minat membeli konsumen terhadap produk perawatan pribadi yang tersertifikasi halal. Faktor-faktor yang mempengaruhi niat membeli konsumen adalah religiusitas, kesadaran halal, sertifikasi halal, persepsi pribadi tentang masyarakat, dan pemasaran halal. Penelitian ini menggunakan metode survei dengan kuesioner sebagai instrumen untuk mengumpulkan data dan diberi skor menggunakan Skala Likert dan dianalisa dengan metode regresi berganda pada aplikasi SPSS 24. Penelitian ini dilakukan di wilayah Jabodetabek dengan total 309 responden. Hasil penelitian ini menunjukkan bahwa religiusitas dan kesadaran halal tidak memiliki pengaruh signifikan terhadap niat beli untuk produk perawatan pribadi bersertifikat halal. Selain itu, sertifikasi halal, persepsi pribadi dan masyarakat, dan pemasaran halal ditemukan memiliki pengaruh signifikan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Semua variabel memiliki pengaruh signifikan secara simultan terhadap niat pembelian produk perawatan pribadi bersertifikat halal. Hasil dari penelitian ini dapat memberikan masukan bagi perusahaan terkait pentingnya melakukan sertifikasi halal bagi produk perawatan pribadi yang mereka produksi agar dapat meningkatkan minat membeli konsumen, dan menentukan secara tepat strategi pemasaran mereka. The purpose of this research was to find out the factors influencing consumer’s purchase intention toward halal-certified personal care products. The factors influencing consumer’s purchase intention investigated in this study were religiosity, halal awareness, halal certification, personal societal perception, and halal marketing. This research is a quantitative research with questionnaire as the instrument to gather the data and was scored using the Likert Scale and analyzed with multiple regression on SPSS 24. This research was conducted in the Greater Jakarta area with a total of 309 respondents. The results of this research showed that religiosity and halal awareness had no significant influence toward purchase intention for halal-certified personal care products. Additionally, personal societal perception, halal certification, and halal marketing were found to have significant influences toward purchase intention of halal-certified personal care products. Finally, all the variables had simultaneously significant influence on purchase intention of halal-certified personal care products. The results of this study could provide companies with a valuable insight regarding the importance of and urgency for halal-certifying their personal care products to improve customer’s purchase intention, and to set their marketing strategy accordingly. 

The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention

2018 ◽  
pp. 870-896
Author(s):  
Sarah Josephine Hepple ◽  
Julie A. Dennison
Keyword(s):  
National Culture ◽  
Significant Influence ◽  
Social Group ◽  
Cultural Difference ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Social Commerce ◽  
Research Instrument ◽  
Fashion Products ◽  
Shopping Experience

This chapter investigates the effects of national culture on social commerce and in turn, online fashion purchase intention. Using a deductive approach, hypotheses were developed that sit within the context of shopping for fashion products online. A quantitative research instrument was developed to test for difference between Chinese and British online fashion consumers. Results show that national culture has a significant influence on social commerce engagement, with Chinese participants found to be greatly influenced by their social group when shopping online. The study also found that purchase intention is positively influenced by social commerce engagement across both cultures. As this study argues that global fashion consumers are not homogenous in their shopping habits, fashion brands are advised to acknowledge cultural difference across markets to ensure an optimal shopping experience. Investment in website localisation using local expertise should increase purchase intention in overseas markets.

The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention

2017 ◽  
pp. 250-276
Author(s):  
Sarah Josephine Hepple ◽  
Julie A. Dennison
Keyword(s):  
National Culture ◽  
Significant Influence ◽  
Social Group ◽  
Cultural Difference ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Social Commerce ◽  
Research Instrument ◽  
Fashion Products ◽  
Shopping Experience

This chapter investigates the effects of national culture on social commerce and in turn, online fashion purchase intention. Using a deductive approach, hypotheses were developed that sit within the context of shopping for fashion products online. A quantitative research instrument was developed to test for difference between Chinese and British online fashion consumers. Results show that national culture has a significant influence on social commerce engagement, with Chinese participants found to be greatly influenced by their social group when shopping online. The study also found that purchase intention is positively influenced by social commerce engagement across both cultures. As this study argues that global fashion consumers are not homogenous in their shopping habits, fashion brands are advised to acknowledge cultural difference across markets to ensure an optimal shopping experience. Investment in website localisation using local expertise should increase purchase intention in overseas markets.

A Quantitative Research : Exploring Factors Influencing Purchase Intention for Expensive Smart Phones

2020 ◽  
Vol 5 (1) ◽  
pp. 27-36
Author(s):  
Hassan , Masood ◽  
Ullah , Muhammad Asad ◽  
Siddique , Hafiz Muhammad Abubakar ◽  
Mehar , Ramzan
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Smart Phones ◽  
Factors Influencing

scholarly journals Socio-economic factors influencing poverty among rural households in onicha local government area, ebonyi state, Nigeria

2019 ◽  
Vol 9 (1) ◽  
pp. 8-13
Author(s):  
VA Eze ◽  
NE Odoh ◽  
OE Igwe ◽  
CJ Mgbanya
Keyword(s):  
Local Government ◽  
Multiple Regression ◽  
Significant Influence ◽  
Rural Households ◽  
Farm Size ◽  
Economic Factors ◽  
Poverty Level ◽  
Factors Influencing ◽  
The Mean ◽  
Socio Economic Factors

The study examined the socio-economic factors influencing poverty among rural households in Onicha Local Government Area of Ebonyi state, Nigeria. The study adopted multistage random and purposive sampling techniques to select 120 household heads. Primary data used for the study were collected using structured questionnaire. The data were analysed with the aid of means, percentage and frequency count and OLS multiple regression model. The result indicated that the households spent an average of N31,250 monthly to take care of their families and other essential personal needs. The result of the socio-economic characteristics showed that majority (53.3) of the respondents were females. The mean age was 36 years with majority (64.2%) married while an average of 6 persons per household was recorded. The predominant occupations were farming (36.0%) and civil service (35.8%). The households cultivated a mean farm size of 3.8 hectares, the mean monthly income was N19,720 while their average monthly expenditure amounted to N31,250. Moreover, 73.3% of the respondents belonged to one social organization or the other with over 90.0% of them having acquired various forms of formal education. The multiple regression result showed the coefficient of determination (R2) was 0.644 or 64.4%. The overall model was statistically significant (P<0.05), signifying that the selected socio-economic characteristics of the households have significant influence on their poverty level. The coefficients of age, sex, educational attainment, household size, farm size, income and membership of social groups were statistically significant. The hypothesis tested led to the conclusion that the selected socio-economic characteristics have significant influence on the poverty level of the households. The study recommended improvement of socio-economic attributes that improve the poverty level of rural households. Int. J. Agril. Res. Innov. & Tech. 9 (1): 8-13, June, 2019

scholarly journals PENGARUH RASIO KEUANGAN TERHADAP RASIO PROFITABILITAS UNIT USAHA SYARIAH DI INDONESIA

2018 ◽  
Vol 4 (2) ◽  
pp. 113
Author(s):  
Mochamad Indrajit Roy
Keyword(s):  
Multiple Regression ◽  
Commercial Bank ◽  
Significant Influence ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Financial Ratios ◽  
Business Unit ◽  
A Value

Abstract The process of transformation status of Commercial Banks that have a Sharia Business Unit (UUS) into a Sharia Commercial Bank (BUS) potentially be faster when viewed from the value of UUS ROA in the last three semesters which shows a value greater than BUS ROA. This study will analyze the effect of financial ratios to ROA on UUS. This research is quantitative research. The analysis used in this research is Multiple Regression. The analysis results in this study indicate that the variables of the financial ratios of NPF, NOM, and FDR simultaneously have a significant effect on ROA. Whereas if each variable was carried out, only NOM has a significant influence, while the rests do not.

Factors Influencing Impulse Buying of Personal Care Products in Salem City

2011 ◽  
Vol 1 (6) ◽  
pp. 18-21
Author(s):  
Dr. A. Vinayagamoorthy Dr. A. Vinayagamoorthy ◽  
◽  
P. kannan P. kannan
Keyword(s):  
Personal Care Products ◽  
Impulse Buying ◽  
Personal Care ◽  
Factors Influencing

scholarly journals Expectation of Online and Offline Shopping and its Impact towards Customer Purchase Intention

2019 ◽  
Vol 9 (2S2) ◽  
pp. 477-484
Keyword(s):  
Marketing Strategy ◽  
Purchase Intention ◽  
Online Shopping ◽  
Basic Needs ◽  
Business Growth ◽  
Digital Era ◽  
Factors Influencing ◽  
The People ◽  
Technological Growth ◽  
Purchase Process

In this digital era the people are fulfilling and satisfying their needs and wants by various modes of purchase process. The technological growth has made Man move towards simple and innovative way for choosing their basic needs in the market. Enormous numbers of choices are available in the market for customers, specially, offline and online shopping. All the industries have been developing the marketing strategy in an innovative way and also strategy of approaching customer for their business growth. After the growth of internet, most of the ecommerce businesses have developed in the market. Even offline shopping channels have also changed their pattern of marketing their products and services. In this article we are briefly analyzing about the factors influencing the online and offline shopping and purchase intention of customer. The expectation of online and offline shopping customers are analyzed for identifying the factors influencing the customer which makes them to take decision towards their shopping.

scholarly journals Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control

2018 ◽  
Vol 3 (2) ◽  
pp. 30
Author(s):  
Noor’ain Mohamad Yunus ◽  
Rohana Mat Som ◽  
Afiza Abdul Majid ◽  
Ungku Munirah Ungku Abdul Aziz ◽  
Mohd Khalid Mohd Abas
Keyword(s):  
Decision Making ◽  
Generation Y ◽  
Purchase Intention ◽  
Personal Care Products ◽  
Behavioural Control ◽  
Consumer Decision Making ◽  
Personal Care ◽  
Consumer Decision ◽  
Perceived Behavioural Control ◽  
Validated Questionnaire

Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on Malaysian consumption as some of the products contain hazardous and poisonous ingredients which may cause adverse effects on personal health. However, customers still consume the products although they are aware and conscious of the danger and the side effects of these products for self-satisfaction. Thus, using the Theory of Planned Behaviour (TPB), this study aims to shed further light on the factors that influence consumer decision making in the purchase of personal care products among Generation Y. The study was conducted using primary approach with the use of validated questionnaire from 390 university students. The findings revealed that subjective norm and perceived behavioural control influence consumer decision making. Findings provide evidence for businesses and policy makers to better understand the factors that influence consumer decision making. Further implications allow authorized body to identify the target group and conduct programs to educate consumers to engage in good judgement before making decisions to ensure healthy consumption choices aligned with the National Strategic Plan on promoting optimal healthy lifestyles.

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