A paradigm shift in consumer behaviour towards green cosmetics: an empirical study

2021 ◽  
Vol 15 (1) ◽  
pp. 1
Author(s):  
Meghna Sharma ◽  
Prachi Trivedi ◽  
Jimnee Deka
Keyword(s):  
Empirical Study ◽  
Paradigm Shift ◽  
Consumer Behaviour

Comparison of Rural and Urban Consumer Behaviour in Punjab and Chandigarh: An Empirical Study

2002 ◽  
Vol 27 (3) ◽  
pp. 149-176 ◽  
Author(s):  
B.S. Bhatia ◽  
Anupam Bawa
Keyword(s):  
Empirical Study ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Geographic Region ◽  
Distinctive Features ◽  
Rural Market ◽  
Urban Market ◽  
Rural And Urban

The region of Punjab and Chandigarh does not show the type of differences in consumer behaviour that are normally expected in a rural urban market comparison in India. In fact, the rural market shows more similarities than differences with the urban market. Many of these similarities are in those aspects about which earlier writers had found great differences, e.g. frequency of purchase, type of distribution outlet patronised, brand loyalty, exposure to advertisements, to name but a few. No stark differences in consumer behaviour were found on comparing the rural market with the urban market. The distinctive features of this region, including its prosperity and well connectedness may be responsible for these findings. The findings of this study have a bearing on the marketing strategy that should be designed for geographic region.

Pricing dynamics and consumer behaviour towards gold investment in India: an empirical study

2012 ◽  
Vol 5 (5) ◽  
pp. 557
Author(s):  
Bernadette D' ◽  
N.A. Silva ◽  
Stephen D' ◽  
N.A. Silva ◽  
Roshni Subodhkumar Bhuptani
Keyword(s):  
Empirical Study ◽  
Consumer Behaviour ◽  
Pricing Dynamics

scholarly journals An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

2012 ◽  
Vol 6 (3) ◽  
pp. 76 ◽  
Author(s):  
Małgorzata Łatuszyńska Małgorzata Łatuszyńska ◽  
Fatimah Furaiji Fatimah Furaiji ◽  
Agata Wawrzyniak Agata Wawrzyniak
Keyword(s):  
Empirical Study ◽  
Consumer Behaviour ◽  
Factors Influencing
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