Digital Marketing and Consumer Behaviour: An Empirical Study in Indian Car Market with Special Reference to Delhi and NCR

2015 ◽  
Vol 4 (2) ◽  
pp. 60 ◽  
Author(s):  
Amita Charan ◽  
Rekha Dahiya
Keyword(s):  
Empirical Study ◽  
Special Reference ◽  
Consumer Behaviour ◽  
Digital Marketing ◽  
Car Market

Empirical Study on Consumers Satisfaction Towards Pasteurized Milk - With Special Reference to Dindugal District,Tamilnadu

2012 ◽  
Vol 3 (7) ◽  
pp. 1-3
Author(s):  
Dr. M. S. Ranjithkumar Dr. M. S. Ranjithkumar ◽  
◽  
Dr. S. namasivayam Dr. S. namasivayam ◽  
Ms. N. Renugadevi Ms. N. Renugadevi
Keyword(s):  
Empirical Study ◽  
Special Reference ◽  
Pasteurized Milk

Comparison of Rural and Urban Consumer Behaviour in Punjab and Chandigarh: An Empirical Study

2002 ◽  
Vol 27 (3) ◽  
pp. 149-176 ◽  
Author(s):  
B.S. Bhatia ◽  
Anupam Bawa
Keyword(s):  
Empirical Study ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Geographic Region ◽  
Distinctive Features ◽  
Rural Market ◽  
Urban Market ◽  
Rural And Urban

The region of Punjab and Chandigarh does not show the type of differences in consumer behaviour that are normally expected in a rural urban market comparison in India. In fact, the rural market shows more similarities than differences with the urban market. Many of these similarities are in those aspects about which earlier writers had found great differences, e.g. frequency of purchase, type of distribution outlet patronised, brand loyalty, exposure to advertisements, to name but a few. No stark differences in consumer behaviour were found on comparing the rural market with the urban market. The distinctive features of this region, including its prosperity and well connectedness may be responsible for these findings. The findings of this study have a bearing on the marketing strategy that should be designed for geographic region.

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