Are SMEs 'cutting corners' on social media marketing An exploratory study in the Italian context

2019 ◽  
Vol 13 (4) ◽  
pp. 302
Author(s):  
Sara Bartoloni ◽  
Chiara Ancillai ◽  
Federica Pascucci ◽  
Gian Luca Gregori
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Social Media Marketing ◽  
Italian Context

Are SMEs 'cutting corners' on social media marketing An exploratory study in the Italian context

2019 ◽  
Vol 13 (4) ◽  
pp. 302
Author(s):  
Gian Luca Gregori ◽  
Chiara Ancillai ◽  
Federica Pascucci ◽  
Sara Bartoloni
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Social Media Marketing ◽  
Italian Context

Penerapan Strategi Social Media Marketing Untuk Meningkatkan Penjualan Pada Dealer Mobil Toyota, Daihatsu dan Honda Bandung

Infoman s ◽  
2018 ◽  
Vol 12 (2) ◽  
pp. 115-124
Author(s):  
Yopi Hidayatul Akbar ◽  
Muhammad Agreindra Helmiawan
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Social Media Marketing ◽  
Public Attention ◽  
Media Companies ◽  
Social Media Networks ◽  
Internet Users ◽  
Marketing Activities ◽  
The University ◽  
Website Content

Social media is one of the information media that is currently widely used by several companies and personally to convey information, with the presence of social media companies no longer need to spread offers through print media, they can use information technology tools in this case social media to submit offers the products they sell to users globally through social media. This social media marketing technique is the process of reaching visits by internet users to certain sites or public attention through social media sites. Marketing activities using social media are usually centered on the efforts of a company to create content that attracts attention, thus encouraging readers to share the content through their social media networks. The application of the QMS method is certainly not only submitted through search engine webmasters, but also on a website keywords must be applied that relate to the contents of the website content, because with the keyword it will automatically attract visitors to the university website based on keyword phrases that they type in the search engine. With Search Media Marketing Technique (SMM) is one of the techniques that must be applied in conducting sales promotions, especially in car dealers in Bandung, it is considered important because each product requires price, feature and convenience socialization through social media so that sales traffic can increase. Each dealer should be able to apply the techniques of Social Media Marketing (SMM) well so that car sales can reach the expected target and provide profits for sales as car sellers in the field.

Instrumente im Social Media Marketing

2012 ◽  
Vol 41 (10) ◽  
pp. 512-518
Author(s):  
Bernd W. Wirtz ◽  
Marc Elsäßer
Keyword(s):  
Social Media ◽  
Social Media Marketing

Social Media Marketing: Das Fallbeispiel Adidas

2016 ◽  
Vol 45 (8) ◽  
pp. 453-458
Author(s):  
Bernd W. Wirtz ◽  
Marc Elsäßer
Keyword(s):  
Social Media ◽  
Social Media Marketing
Sign in / Sign up

Export Citation Format

Share Document