Corporate social responsibility of Bokaro Steel Plant - an empirical study from an Indian context

2016 ◽  
Vol 1 (4) ◽  
pp. 321
Author(s):  
A. Seema ◽  
S. Sujatha
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Steel Plant ◽  
Indian Context ◽  
Corporate Social

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

Ownership influences on corporate social responsibility in the Indian context

2017 ◽  
Vol 35 (4) ◽  
pp. 1107-1136 ◽  
Author(s):  
James J. Cordeiro ◽  
Ambra Galeazzo ◽  
Tara Shankar Shaw ◽  
Rajaram Veliyath ◽  
M. K. Nandakumar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Indian Context ◽  
Corporate Social
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