Do social ties impact brand switching behaviour in newspapers - measuring the direct and indirect effects
2019 ◽
Vol 12
(2)
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pp. 261
Keyword(s):
2019 ◽
Vol 12
(2)
◽
pp. 261
Keyword(s):
1991 ◽
Vol 83
(1)
◽
pp. 129-135
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2013 ◽
Vol 33
(1)
◽
pp. 162-189
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Keyword(s):
2009 ◽
Vol 29
(4)
◽
pp. 347-367
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Keyword(s):