Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
2004 ◽
Vol 41
(2)
◽
pp. 184-196
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Keyword(s):
1994 ◽
Vol 31
(2)
◽
pp. 304-311
◽
Keyword(s):
Keyword(s):
1992 ◽
Vol 29
(2)
◽
pp. 201-215
◽
1995 ◽
Vol 32
(1)
◽
pp. 30-41
◽
1993 ◽
Vol 30
(3)
◽
pp. 288-304
◽
1994 ◽
Vol 31
(1)
◽
pp. 128-136
◽
1997 ◽
Vol 6
(6)
◽
pp. 405-416
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