Cross-domain based Event Recommendation using Tensor Factorization

Context in the form of meta-data has been accredited as an important component in cross-domain collaborative filtering (CDCF). In this research paper CDCF concept is used to exploit event information (context) from two UI matrices to allow the recommendation performance of one domain (Facebook- User-Event Matrix) to benefit from the information from another domain (Bookmyshow- Event-Tag Matrix). The model based collaborative filtering approach Tensor Factorization(TF) has been used to integrate Facebook provided User-Event context information with Bookmyshow Event-Tag context information to recommend events. In contrast to the standard collaborative tag recommendation, our CDCF approach uses one User-Event matrix of Facebook that takes another Bookmyshow Event-Tag matrix as additional informant. The proposed cross-domain based Event Recommendation approach is divided into three modules- i) data collection which extracts the unstructured dataset from the two domains Bookmyshow and social networking site Facebook using API’s; ii) data mapping module which is basically used to integrate the common knowledge/ data that can be shared between considered different domains (Facebook & Bookmyshow). This module integrates and reduces the data into structured events’ instances. As the dataset was collected from two different sites, an intersection of both was taken out. Therefore this module is carefully designed according to reliability of information that is common between two domains; iii) 3 order tensor factorization and Latent Dirichlet Allocation (LDA) used for most preferable recommendation by less pertinent result reduction. The proposed 3 order tensor factorization is designed for maximizing the mutual benefit from both the considered domains (organizer and user). Therefore providing three recommendations: For organizers: 1) system recommends places to conduct specific event according to maximum of attendees of a particular type of event at a specific location; 2) recommending target audience to organizer: those who are interested to attend event on the basis of past data for promotion purposes. For users: 3) recommending events to users of their interest on the basis of past record. Our result shows significant improvement in reduction of less relevant data and result effectiveness is measured through recall and precision. Reduction of less relevant recommendation is 64%, 72% and 63% for place recommendation to organizer, target audience recommendation to organizer and event recommendation to user respectively. The proposed tensor factorization approach achieved 68% precision, 15.5% recall in recommending attendees to organizer and 62% precision, 13.4% recall for event recommendation to user.