scholarly journals Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand

2016 ◽  
Vol 11 (2) ◽  
pp. 470-483 ◽  
Author(s):  
Majid Esmaeilpour ◽  
Farshad Aram
Keyword(s):  
Risk Taking ◽  
Source Credibility ◽  
Consumer Attitudes ◽  
Viral Marketing ◽  
Equation Modeling ◽  
Mediating Role ◽  
Message Source ◽  
The Impact ◽  
The Relationship

Abstract Due to the rapid growth of the Internet and use of e-commerce in the recent years, viral marketing has drawn the attention of manufacturing and service organizations. However, no research has been conducted to examine the impact of message appeal and message source credibility on consumers’ attitude with mediating role of intellectual involvement of consumers and their risk taking level. The aim of this study was to examine the impact of appeal and message source credibility on consumers’ attitude with mediating role of consumers’ intellectual involvement and their risk taking level. The population of this study includes consumers of mobile phones (Samsung, Sony, Nokia, LG and iPhone) in the Bushehr city (Iran). As the population of the study is unlimited, 430 questionnaires were distributed using available sampling method, and 391 questionnaires were collected and analyzed. Using structural equation modeling, we analysed the data through smart PLS software. The results show that the appeal and credibility of the message source impact the consumer attitudes toward the brand. We also found that the intellectual involvement of consumers plays the mediating role in the relationship between message appeal and consumer attitudes toward brands. In the relationship between message source credibility and customer attitude towards the brand, the level of risk taking of people has no mediating role.

Family support and entrepreneurial passion: The mediating role of entrepreneurs' psychological capital

2021 ◽  
Vol 49 (3) ◽  
pp. 1-15
Author(s):  
Jian-Li Gao ◽  
Dong-Sheng Li ◽  
Mary-Louise Conway
Keyword(s):  
Family Support ◽  
Structural Equation ◽  
Psychological Capital ◽  
Equation Modeling ◽  
Mediating Role ◽  
Entrepreneurial Passion ◽  
And Performance ◽  
The Impact ◽  
The Relationship

Entrepreneurial passion is seen as a valuable predictor of entrepreneurs' behavior and performance. We explored what makes entrepreneurs passionate by adopting a qualitative research method from a social support perspective. To test our hypotheses we conducted a survey with 287 young entrepreneurs in China. Using structural equation modeling we studied the impact of three types of support from the family on entrepreneurial passion. The results show that financial support and social capital support had a stronger influence on entrepreneurial passion than did emotional support. Further, psychological capital played a partial mediating role in the relationship between family support and entrepreneurial passion. This study enhances the integrity of previous research conclusions on entrepreneurial passion and, in particular, provides further insight into the development of nascent entrepreneurs and their new businesses.

The impacts of high-commitment HRM practices on exploitative and exploratory innovation: the mediating role of knowledge sharing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Son Thanh Than ◽  
Phong Ba Le ◽  
Thanh Trung Le
Keyword(s):  
Knowledge Sharing ◽  
Equation Modeling ◽  
Innovation Capability ◽  
Content Type ◽  
Mediating Role ◽  
Hrm Practices ◽  
The Impact ◽  
The Relationship ◽  
Exploratory Innovation

Purpose The purpose of this paper is to investigate the mediating roles of knowledge sharing behaviors (knowledge collecting and donating) in linking the relationship between high-commitment human resource management (HRM)practices and specific aspects of innovation capability, namely, exploitative and exploratory innovation. Design/methodology/approach The paper is based on quantitative approach and structural equation modeling to examine the correlation among the latent constructs based on the survey data collected from 281 participants in 95 Chinese firms. Findings The findings of this study support the mediating role of knowledge sharing (KS) behaviors in the relationship between HRM practices and aspects of innovation capability. It highlights the important role of knowledge donating and indicates that the effect of knowledge donating is more significant than that of knowledge collecting on exploitative and exploratory innovation. Research limitations/implications Future research should investigate the impact of high-commitment HRM practices on innovation capability under the moderating effects of organizational variables to bring better understanding on the relationship among them. Originality/value The paper significantly contributes to increasing knowledge and insights on the correlation between high-commitment HRM practices and specific forms of innovation. The understanding on mediating role of KS contribute to advancing the body of knowledge of HRM and innovation theory.

Examining the impact of socialization and information sharing and the mediating effect of trust on innovation capability

2016 ◽  
Vol 36 (11) ◽  
pp. 1601-1624 ◽  
Author(s):  
Nisha Paul Kulangara ◽  
Sherry Avery Jackson ◽  
Edmund Prater
Keyword(s):  
Information Sharing ◽  
Business Environment ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Innovation Capability ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate the interrelationship between trust, socialization, and information sharing on the buying firm’s innovation capability in the context of the buyer-supplier relationship (BSR). A nomological model is developed that examines the mediating role of relational capital (supplier trust) on the relationship between structural capital (socialization and information sharing) and innovation capability. Design/methodology/approach A survey was conducted on 357 US executives. Structural equation modeling was used to analyze the hypothesized relationships. Findings Information sharing and formal socialization activities increased the buying firm’s trust in its key supplier. However, formal socialization activities within the context of the business environment did not have a significant direct impact on buyer’s innovative capabilities; but when mediated by trust, it positively impacted innovation capabilities. Informal socialization within the context of the social environment directly impacted innovation capabilities but trust did not mediate the relationship. Information sharing impacted trust and innovation significantly and trust mediated the impact of information sharing on innovation capabilities. Originality/value This study defines the formal and informal aspects of socialization and investigates its impact on trust and buyer innovation capabilities. This is one of the few studies that highlights the mediating role of trust between firms to facilitate innovation capability.

scholarly journals The influence of entrepreneurial passion in the relationship between creativity and entrepreneurial intention

2021 ◽  
Author(s):  
Majid Murad ◽  
Cai Li ◽  
Muhammad Munir ◽  
Sheikh Farhan Ashraf ◽  
Surhbi Arora
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Mediating Role ◽  
Entrepreneurial Passion ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

Abstract This article aims to identify the impact of creativity on entrepreneurial intention with the mediating role of entrepreneurial passion. This study applied the SEM-structural equation modeling technique to test the hypotheses on a sample of 390 university students from Pakistan. The findings of the study revealed that creativity positively and significantly influenced entrepreneurial intention. The results also indicated that entrepreneurial passion partially mediates in the relationship between creativity and entrepreneurial intention. The results of the study made an innovative contribution to Pakistan’s higher education sector, researchers, and policymakers to unlock the hidden potential of its youth and further contribute to designing the relevant practical implications.

scholarly journals The Mediating Role of Brand Love in the Relationship Between Consumer-Based Brand Equity and Brand Loyalty: a Research on Starbucks

2021 ◽  
Vol 12 (22) ◽  
pp. 150-167
Author(s):  
Aylin Sinem Polat ◽  
Burçin Cevdet Çetinsöz
Keyword(s):  
Service Quality ◽  
Brand Loyalty ◽  
Service Industry ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Brand Love ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

The present study aims to determine the mediating role of brand love in the relationship between CBBE and brand loyalty. The study makes an analysis of CBBE, brand loyalty, and brand love related to Starbucks – a global coffee house and roastery catering concept. The study population comprises customers of the Starbucks enterprises operating in the city of Mersin, Turkey, and adopts a convenience sampling method. During the data collection process, 384 customers of Starbucks stores within Mersin who were over 18 years of age were surveyed. The dependent variables of the study are "brand loyalty" and "brand love," whereas the independent variable is "CBBE". The hypotheses developed in the research model were tested through structural equation modeling (SEM). Based on the study findings, it was concluded that brand love, as well as the dimensions of CBBE of "Service Quality: Physical Quality SQ:PQ" and "Lifestyle-Congruence LC", had full mediation with brand loyalty, while "Service Quality: Staff Behavior SQ:SB", "Ideal Self-Congruence IS-C" and "Brand Identification BI" had no such mediating effect on brand loyalty. In the study, the mediating role of brand love in terms of the impact of CBBE in the service industry on brand loyalty has been examined for the first time. The research findings show that a strong bond will be established with the target audience through compatible and parallel strategies that will be implemented by the managers on the SQ:PQ and LC dimensions of CBBE and this situation will increase loyalty to the brand. As a result of the consumers' strong emotions and their increasing loyalty towards the brand, this situation will lead the businesses in the service industry to protect their market share along with having a positive impact on their sustainable competition and profitability.

scholarly journals The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators

2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1152-1168
Author(s):  
Dalal Hodaed Alsheikh ◽  
Norzalita Abd Aziz ◽  
Layla Hodaed Alsheikh
Keyword(s):  
Information Quality ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Mediating Role ◽  
Likelihood Model ◽  
The Impact ◽  
The Relationship

relationship between e-WOM and tourist visit intentions. As e-WOM in the form of comments, reviews, opinions, suggestions and recommendation are largely available in the online space, it has been found crucial to investigate the quality and credibility of such information. Elaboration Likelihood Model has been used to build the research model or framework. The study findings suggest the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intention. The study reveals that traveler seeks highly credible sources and information quality before deciding on any travel related products and services. The mediating role of source credibility and argument quality from ELM theory has been investigated from domestic tourism perspective.

scholarly journals The Impact of Human Resource Management on Organizational Brand By the Mediating Role of Employee Competence, Commitment, and Satisfaction in the Insurance Industry

2020 ◽  
Vol 14 ◽  
pp. 1-24
Author(s):  
Esmaeil Rashidi ◽  
Mas’oud Simkhah ◽  
Hossein Babaei
Keyword(s):  
Structural Equation ◽  
Insurance Industry ◽  
Equation Modeling ◽  
Statistical Population ◽  
Main Research ◽  
Mediating Role ◽  
Competitive Environments ◽  
The Impact ◽  
The Relationship

Today, paying attention to employees and aligning their features and capabilities with the brand is of great importance for organizations in competitive environments. According to previous studies, factors such as competency, satisfaction, and commitment have been used as mediators between HRM and the brand of the organization. The statistical population of the study consisted of 270 employees of different branches of social security insurance in Alborz province. The sample size was determined based on Morgan's table and 220 questionnaires were distributed and 159 correct questionnaires returned. The validity of the questionnaire was confirmed by an interview with industry experts and its reliability was confirmed by Cronbach's alpha coefficient at 0.854. Confirmatory factor analysis, structural equation modeling (SEM), AMOS and SPSS software were used for data analysis. The results showed that the conceptual model of the research has good fitness. After examining 9 direct hypotheses and 3 hypotheses with mediating variables, it was concluded that the main research hypothesis about the relationship between HRM and brand and 6 other hypotheses was positive and significant. Also, the relationship between HRM with competence and competence with the brand was not significant and the variable mediating role of competence between HRM and brand is not confirmed, but two variables of commitment and satisfaction can play a mediating role in the relationship between HRM and brand. Therefore, organizations can enhance the brand of the organization by measuring, planning and continuously improving HRM indicators and adopting strategies to increase employee commitment and satisfaction, and increase customer satisfaction by increasing sales and profits.

scholarly journals The effect of entrepreneurship education on graduate students' entrepreneurial alertness and the mediating role of entrepreneurial mindset

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soroush Saadat ◽  
Aliasghar Aliakbari ◽  
Amirreza Alizadeh Majd ◽  
Robin Bell
Keyword(s):  
Graduate Students ◽  
Test Validity ◽  
Entrepreneurship Education ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Entrepreneurial Alertness ◽  
The Impact ◽  
The Relationship

PurposeThis study investigates the effect of entrepreneurship education in terms of the development of entrepreneurial knowledge and skills, on graduate students' entrepreneurial alertness and the mediating role of the entrepreneurial mindset.Design/methodology/approachThe study collected data using questionnaires from graduate students at an Iranian university who had engaged with entrepreneurship education. The questionnaires collected data on the respondent's demographics and adopted previously validated measures to measure entrepreneurship education, entrepreneurial alertness and entrepreneurial mindset. Statistical techniques were applied to test validity and structural equation modeling was undertaken to test the hypotheses.FindingsThe findings demonstrated that entrepreneurship education has a positive and significant effect on entrepreneurial alertness and entrepreneurial mindset. In addition, entrepreneurial mindset was found to have a positive and significant role in mediating the relationship between entrepreneurship education and entrepreneurial alertness. This finding highlights the importance of educators seeking to build an entrepreneurial mindset within entrepreneurship education, in addition to developing students' entrepreneurial alertness by focusing on opportunity identification and recognition.Originality/valueThe study addresses a gap in the literature as to the relationship between entrepreneurship education, entrepreneurial alertness, and the entrepreneurial mindset, and furthers the understanding of the impact of entrepreneurship education. The results inform educational practice, as ensuring students recognize entrepreneurial opportunities is an important element of venture creation.

scholarly journals Mediating role of Innovation and Moderating Role of Size of Enterprise over the Relationship between Entrepreneurial Orientation and Performance of Micro and Small Enterprises

2018 ◽  
Vol 7 (4.7) ◽  
pp. 60
Author(s):  
Yousif Riyadh Mahmood ◽  
Khitam Dekhn Hamzah
Keyword(s):  
Risk Taking ◽  
Entrepreneurial Orientation ◽  
Equation Modeling ◽  
Small Enterprises ◽  
Mediating Role ◽  
Micro And Small Enterprises ◽  
And Performance ◽  
The Relationship ◽  
Moderating Role

In this study the authors tried to identify mediating role of innovation and moderating role of size of enterprise in the relationship between entrepreneurial orientation and performance of Micro and Small Enterprises (MSEs). The researchers also investigated the effect that vary from enterprise size that basically means micro and small enterprises. For the purpose of this study data was collected from 384 MSE's operating in Punjab province. Initially the data was analyzed using SPSS 22 and later on for the development of structure equation modeling Smart PLS-3 was used. Only two aspects of entrepreneurial orientation have been analyzed; first one is risk taking and second one is pro-activeness, third most common aspect innovation has been taken as mediating variable as an enterprise cannot be innovative if it has not the capacity of risk taking and pro-activeness. These both aspects are attached to performance and also deals with innovation. The major contribution of the study is to identify any moderating effect of size of the enterprise over the relationship between entrepreneurial orientation, innovation and performance of MSEs. These elements basically show the contribution that is made by the innovation and performance of the MSE's. The objectives of the study were achieved, and it was found that there is no difference between performance of MSEs on the basis of entrepreneurial orientation and innovation. It is proved that the size of the enterprise is not the factor. The linkages found are affected by size of the enterprises. 

scholarly journals The investigation of the mediating role of innovation and organizational intelligence on the relationship between knowledge management and financial performance of the organizations active in the e-banking industry

2021 ◽  
Vol 12 (1) ◽  
pp. 054-079
Author(s):  
Ardeshir Bazrkar ◽  
Mohammad Hajimohammadi
Keyword(s):  
Knowledge Management ◽  
Financial Performance ◽  
Banking Industry ◽  
Research Data ◽  
Equation Modeling ◽  
Organizational Intelligence ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

Knowledge management is essential for activities such as problem-solving, dynamic learning and decision making, and can improve organizational performance and in particular the financial performance of the organizations by enabling the organization to perform smarter. The main purpose of this study was to investigate the impact of knowledge management on the financial performance of the organizations considering the mediating role of innovation and organizational intelligence in the e-banking industry. The statistical population of the study consisted of senior executives of 31 public and private banks active in the e-banking industry of Iran (n=54). Library and field research (questionnaire) was used to collect research data. In this study, Kolmogorov-Smirnov and Spearman-Bartlett tests were used to analyze the data to determine the normality of the research data and to determine the adequacy of the sample size (using SPSS software). Then, structural equation modeling was used to analyze the conceptual model and to test the hypotheses (using Smart PLS software). The hypotheses test results showed that knowledge management has a positive and significant impact on the financial performance of the organizations active in the e-banking industry and the innovation and organizational intelligence influence the relationship between knowledge management and the financial performance of the organizations. Thus, the mediating role of these two variables (innovation and intelligence) was confirmed.

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