scholarly journals Focus Particles (Just, Even, And, etc.) in the Advertisements

2015 ◽  
Vol 28 (33) ◽  
pp. 109-119
Author(s):  
Danguolė Valančė
Keyword(s):  
Medical Treatment ◽  
Corpus Linguistics ◽  
Focus Particles ◽  
Linguistic Pragmatics ◽  
Conventional Implicatures ◽  
Visual Advertising

The article has been prepared by carrying out the analysis of focus particles: just, even, and, etc. It is important to note that particles play a very important role in linguistic pragmatics: they convey additional meanings called the conventional implicatures, and in that way they strengthen their effect on the consumers. First, the article discusses slogans which were advertised in January – March 2014; then, it discusses how focus particles are used in these slogans, besides the attention which is drawn to the visual advertising and invitation design. The research of advertisements and slogans has approved the prior statement just partially, and for this reason two corpora of advertisement articles (from the fields of education and medicine) were formed. They were analysed separately and later on compared in order to find out whether the focus particles are used similarly in different discourse advertisements. The comparison of the data has disclosed that the focus particles are more commonly used in the original texts related to Lithuania’s education than in the medical advertisements, which are mostly translations used to inform about new medical tools or medical treatment innovations. The research has been carried out by applying the method of corpus linguistics.

Pohľad Na Pomenovanie Cez Prizmu Teoretických Rámcov A Slovníkového Hesla

2018 ◽  
Vol 69 (3) ◽  
pp. 277-301
Author(s):  
Alexandra Jarošová
Keyword(s):  
Corpus Linguistics ◽  
Cognitive Linguistics ◽  
Linguistic Meaning ◽  
Extended Model ◽  
Theoretical Frameworks ◽  
Departure Point ◽  
Lexical Meaning ◽  
Linguistic Pragmatics ◽  
Situational Contexts ◽  
Methodological Procedures

Abstract The first part of this paper outlines the relevant aspects of functional structuralism serving lexicographers as a departure point for building a model of lexical meaning useable in the Dictionary of Contemporary Slovak Language. This section also points to some aspects of Klára Buzássyová’s research on lexis and word­formation that have enriched the functional­structuralist paradigm. The second section shows other theoretical and methodological frameworks, such as linguistic pragmatics, cognitive linguistics and corpus linguistics (all of them departing in some respect from the structuralism and, in other aspects, being complementary with it) that can enhance the structuralist basis of the model. The third section outlines an extended model of lexical meaning that represents a synthesis of all those theoretical frameworks and, at the same time, represents a reflection of three language constituents: 1. The social constituent is present in consideration of communicative functions of utterances, naming functions of lexical units, functional styles and registers, language norms, and situational contexts; 2. The psychological component takes the form of consideration of the prototype effect, the abolition of boundaries between linguistic meaning and other parts of cognition; 3. Thanks to the structural/systematic component, a description of paradigmatic and syntagmatic behaviour of words can be performed, and an inventory of formal­content units and categories (lexemes, lexies, word­forming and grammatical structures) can be provided. In our dictionary practice, the above­mentioned model is reflected in the methodological procedures as follows: 1. Systemization of repetitive (regular, standardized) phenomena; 2. Prototypicalization of meaning description; 3. Contextualization/encyclopedization of meaning description; 4. Pragmatization of meaning description; 5. Continualized presentation of language phenomena, i.e., introduction of numerous phenomena of transient and indeterminate nature and indicating the existence of a semantic­pragmatic and lexical­grammatical continuum; 6. “Discretization” of combinatorial continuum, i.e., identification and description of entrenched word combinations with naming functions.

Parents' Perception of Diagnostic Reports and Conferences

1983 ◽  
Vol 14 (2) ◽  
pp. 114-120 ◽  
Author(s):  
Betty U. Watson ◽  
Ronald W. Thompson
Keyword(s):  
Medical Treatment ◽  
Diagnostic Information ◽  
Learning Language ◽  
Speech Learning ◽  
Hearing Problems

The purpose of this study was to evaluate parents' reactions and understanding of diagnostic information from written reports and conferences in a clinic which provides multidisciplinary evaluations for children with speech, learning, language, and hearing problems. Previous studies and anecdotal reports suggested that many parents do not receive appropriate diagnostic information about their children. In the present study questionnaires were mailed to parents who had received reports of evaluations and most of whom had attended hour-long conferences covering the findings. Questionnaires were also sent to professionals who had received reports. Fifty-seven percent of the parents, and 63% of the professionals returned the questionnaires. Ninety percent of the parents indicated that they had understood the results as they were presented in the conference. Ninety-three percent of the professionals and 89% of the parents stated they understood the conclusions of the written reports .Further, 83% of the parents and 80% of the professionals reported that the findings had made a change in the child's educational or medical treatment. The percentage of parents who reported understanding the findings was greater than expected. The specific informing techniques used in this study are discussed.

Gastric Band Bypass Beats Medical Treatment

2005 ◽  
Vol 38 (2) ◽  
pp. 68
Author(s):  
Jane Salodof MACNeil
Keyword(s):  
Medical Treatment ◽  
Gastric Band

Corpus Linguistics

1998 ◽  
Author(s):  
Douglas Biber ◽  
Susan Conrad ◽  
Randi Reppen
Keyword(s):  
Corpus Linguistics

Current evidence and prospects for medical treatment of abdominal aortic aneurysms

VASA ◽  
2005 ◽  
Vol 34 (4) ◽  
pp. 217-223 ◽  
Author(s):  
Diehm ◽  
Schmidli ◽  
Dai-Do ◽  
Baumgartner
Keyword(s):  
Abdominal Aortic Aneurysm ◽  
Aortic Aneurysm ◽  
Medical Treatment ◽  
Endovascular Treatment ◽  
Abdominal Aortic Aneurysms ◽  
Aortic Aneurysms ◽  
Current Evidence ◽  
Significant Morbidity ◽  
Abdominal Aortic ◽  
Risk Of Rupture

Abdominal aortic aneurysm (AAA) is a potentially fatal condition with risk of rupture increasing as maximum AAA diameter increases. It is agreed upon that open surgical or endovascular treatment is indicated if maximum AAA diameter exceeds 5 to 5.5cm. Continuing aneurysmal degeneration of aortoiliac arteries accounts for significant morbidity, especially in patients undergoing endovascular AAA repair. Purpose of this review is to give an overview of the current evidence of medical treatment of AAA and describe prospects of potential pharmacological approaches towards prevention of aneurysmal degeneration of small AAAs and to highlight possible adjunctive medical treatment approaches after open surgical or endovascular AAA therapy.

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