The purpose of the paper was to investigate the factors that influenced the intention to use coffee by using Adanco software. Survey data was collected from 284 consumers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intention. The reliability and validity of the scale were tested by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). PLS-SEM showed that intention to use coffee was affected by some components of the intention to use coffee.
