The characterization of wind speed in Cancun, Q. Roo Mexico, had as objectives: 1. To estimate the efficiency and energy produced by a 400W wind turbine at a height of 10 m; 2. To carry out the wind speed characterization. The methodology used was the Weibull distribution. In order to calculate the distribution of the wind speed, with the Wind Rose software we analyzed the energy in different directions and the calculation of potential wind energy based on Rayleigh's analysis. The results showed: that the power generated from the wind speed calculated in (PV) 2.8 m/s was 1.48 W, its capacity factor at 0.004 which does not reach the permissible range of 0.25 to 0.40; the energy produced annually was 14.02 kW/year, it is required to raise the wind turbine to 13.4 m, to reach 12 m/s speed and to be efficient to install a 400 W wind turbine. The paper identifies the preliminary activities and illustrates the method of calculation of wind characterization and energy produced to define the installation conditions of the wind turbine. It also contributes to the scientific advance by estimating the characterization of the wind in Cancun Quintana Roo, Mexico, for future wind turbine installations.