Аdvertising in the functioning of the all-ukrainian trading office «TORGSIN» in 1931–1936

Author(s):  
І. V. Shuisky
Keyword(s):  

The development of advertising affairs of the All-Ukrainian office «Torgsin» was analyzed. The main methods and forms of work of the trading network in the field of advertising are highlighted.

Author(s):  
Claude Markovits

This chapter deals with the question of innovation in Indian business from a historical perspective. After a brief survey of the literature, emphasizing how divided scholarly opinion was regarding the existence of forms of innovation in Indian business prior to the colonial era, the focus shifts to the British period. It is shown that Schumpeter’s definition of innovation equating it with technological innovation cannot be fruitfully applied to the Indian business scene. Two case studies are then proposed: Tata Iron & Steel, the largest Indian industrial firm, is shown to have been innovative in the specific context of India’s backward industrial scene, while the Sindwork merchants of Hyderabad are an instance of an Indian trading network which extended its range to the entire world. Concluding remarks interrogate post-Independence developments and stress the limits of the innovativeness of Indian business, prior to the recent liberal reforms.


2012 ◽  
Vol 2 (3) ◽  
pp. 223-246
Author(s):  
Britt Dams

This article deals with the textual legacy of Dutch Brazil, in particular the ethnographic descriptions in one of the most popular works about the colony: Barlaeus’ Rerum per Octennium in Brasilia et alibi nuper gestarum. Barlaeus never set foot in Brazil, but was an important Dutch intellectual authority in the seventeenth century. To compose the Rerum per Octennium, he relied on a wide variety of available sources, not only firsthand observations, but also classical, biblical and other contemporary sources. From these, he made a careful selection to produce his descriptions. Recent research shows that the Dutch participated in networks of knowledge and imagination as well as in a more familiar early modern trading network. This article reveals that Barlaeus’ descriptions not only circulated as knowledge, but also produced new knowledge. The Rerum soon became one of the standard works about the colony due to the importance of its author and its composition. Furthermore, the article discusses the rhetorical techniques used in some selected descriptions in order to shed light upon the strategies Barlaeus used in his discourse on the strange reality of the New World. For example, his ethnographic descriptions employed parallel customs or events from the classical Antiquity or the Bible. In these comparisons he displays both his intellectual capacities and shows his desire to comprehend this exotic reality.


2018 ◽  
pp. 89-104
Author(s):  
Hy Van Luong

This chapter examines the significant growth of a mobile Vietnamese trading network in the past two decades, from Ho Chi Minh City to the entire southern half of Vietnam. The prominence of villagers from one lowlands village in the central coastal province of Quảng Ngãi in this trading niche highlights the importance of social network in Vietnamese political economy. About half of the traders in this trading network are male, and half, female, in contrast to the common dominance of women in Vietnamese petty trade. In relation to the literature on gender and trade in Vietnam and the rest of Southeast Asia, the chapter also examines how malleable gender is in Vietnamese trading activities.


Author(s):  
LINDA A. NEWSON

In the context of debates about the definition and origins of globalisation and the role of African agency in the Atlantic slave trade, this chapter examines the commodities traded by Portuguese New Christian slave traders on the Upper Guinea coast in the early 17th century. Based on detailed account books of three slave traders discovered in the Inquisition section of the Archivo General de la Nación in Lima, Peru, it shows how Africans often determined the types and prices of goods exchanged and forced Europeans to adapt to local trade networks. Hence while commodities such as Indian textiles and beads reflected the position of the Portuguese slave traders in a global trading network, at the same time they were actively involved in trading locally produced cloth and beeswax as well as slaves.


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