Significance of Internal Marketing Communications in Destinations

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.02.02.005 ◽

2115 ◽

Author(s):

Gökçe Özdemir ◽

Özge Adan

Keyword(s):

Internal Marketing ◽

Marketing Communications

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Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Journal of Marketing Communications ◽

10.1080/1352726032000129890 ◽

2003 ◽

Vol 9 (3) ◽

pp. 147-161 ◽

Author(s):

Nigel M. De Bussy ◽

Michael T. Ewing ◽

Leyland F. Pitt

Keyword(s):

New Media ◽

Stakeholder Theory ◽

Internal Marketing ◽

Marketing Communications

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Collaborative systems and internal marketing communications in knowledge transfer

International Journal of Collaborative Enterprise ◽

10.1504/ijcent.2011.040665 ◽

2011 ◽

Vol 2 (1) ◽

pp. 57 ◽

Author(s):

Nory B. Jones ◽

Omar J. Khan

Keyword(s):

Knowledge Transfer ◽

Internal Marketing ◽

Marketing Communications ◽

Collaborative Systems

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Introduction to the special issue on marketing communications and consumer behavior

Journal of Business Research ◽

10.1016/s0148-2963(02)00456-3 ◽

2003 ◽

Author(s):

C Derbaix

Keyword(s):

Consumer Behavior ◽

Marketing Communications ◽

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THE FORMATION OF A SYSTEM OF ANALYSIS AND MANAGEMENT OF COMPLEX MARKETING COMMUNICATIONS OF THE ENTERPRISE

Economy and Society ◽

10.32782/2524-0072/2018-19-70 ◽

2018 ◽

Author(s):

V.V. Levytskyi

Keyword(s):

Marketing Communications

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CAN BRANDS RECOVER FROM CONSUMER BACKLASH ON SOCIAL MEDIA CAUSED BY RACIALLY INSENSITIVE ADVERTISING AND MARKETING COMMUNICATIONS CAMPAIGNS?

Global Fashion Management Conference ◽

10.15444/gfmc2019.06.01.01 ◽

2019 ◽

Vol 2019 ◽

pp. 584-588

Author(s):

Hyunsun Yoon ◽

◽

Jenny Ma ◽

Guiohk Lee

Keyword(s):

Social Media ◽

Marketing Communications

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The role of New and Traditional Media in the Rapidly Changing Marketing Communications Environment

International Journal of Strategic Innovative Marketing ◽

10.15556/ijsim.01.03.001 ◽

2114 ◽

Author(s):

George Belch ◽

Michael Belch

Keyword(s):

Marketing Communications ◽

Traditional Media

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Theoretical basics of marketing communications development

Collection of Scientific Publications NUS ◽

10.15589/jnn20140210 ◽

2014 ◽

Vol 0 (2) ◽

Author(s):

Olha V. Panchenko

Keyword(s):

Marketing Communications

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The Impact of the Service Quality as a Mediating Variable on the Relationship between Internal Marketing Policies and Internal Customer Satisfaction: An Empirical Study at Taif University

Journal of Marketing Management (JMM) ◽

10.15640/jmm.v3n2a11 ◽

2016 ◽

Vol 4 (1) ◽

Author(s):

Dr. Abdulraheem Ali Alghamdi

Keyword(s):

Customer Satisfaction ◽

Empirical Study ◽

Service Quality ◽

Internal Marketing ◽

Internal Customer ◽

The Relationship

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Structural relationships among Internal Marketing for Flight Attendants, Psychological Capital, Emotional Labor and Job Satisfaction

Journal of Korea Service Management Society ◽

10.15706/jksms.2017.18.4.006 ◽

2017 ◽

Vol 18 (4) ◽

pp. 119-137

Author(s):

PARK SU JIN ◽

Soo-Bum Lee ◽

강선아

Keyword(s):

Job Satisfaction ◽

Emotional Labor ◽

Psychological Capital ◽

Internal Marketing ◽

Flight Attendants ◽

Structural Relationships

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The effect of service firm's internal marketing orientation, market orientation, and relationship marketing orientation with suppliers on business performance

Journal of Korea Service Management Society ◽

10.15706/jksms.2008.9.4.001 ◽

2008 ◽

Vol 9 (4) ◽

pp. 1-34

Author(s):

서승원 ◽

우종필

Keyword(s):

Market Orientation ◽

Relationship Marketing ◽

Business Performance ◽

Internal Marketing ◽

Marketing Orientation

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